Every category where a model named Millie for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Employee giving and volunteering	Onboarding and employee experience	22%	1 of 70	3%	33	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Millie yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Millie across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	2	0	0	3
GPT-5.4 mini	1	0	1	0	2
Gemini 3.5 Flash	2	2	0	0	4
Perplexity Sonar	1	1	0	0	2
Grok 4.1 Fast	1	1	0	0	2
Mistral Small	0	2	0	1	3
DeepSeek V4 Flash	2	1	0	0	3
Llama 4 Maverick	0	1	1	0	2
Qwen 3.7 Flash	0	2	0	0	2
Kimi K2	2	1	0	0	3
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	2	1	0	0	3
GPT-6 Luna	1	2	0	0	3
Muse Glimmer 30B	1	0	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct19 labels8

Paraphrase12 labels6

Comparative27 labels10not counted in share

Budget-constrained12 labels5

Scale-constrained7 labels3

Negative8 labels2not counted in share

First choiceAlternativeMentionNegative85 labels in all, every segment counted; 22 of the 34 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd suggest starting with Millie if you're already on Slack, as it's designed specifically for smaller businesses with cost in mind” MiniMax M2.5 · Giving & volunteering · budget prompt · first choice

“look into modern, employee-experience-first platforms such as Deed, Groundswell, Uncommon Giving, or Millie” Gemini 3.5 Flash · Giving & volunteering · negative prompt · first choice

“If you want the single best default choice, I'd start with Millie for a mid-market B2B company” Perplexity Sonar · Giving & volunteering · direct prompt · first choice

“I'd start with Millie if you want something straightforward and budget-friendly” MiniMax M2.5 · Giving & volunteering · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“its volunteering component is relatively basic and may not meet the needs of organizations seeking robust volunteer management” Mistral Small · Giving & volunteering · negative prompt · soft negative

Named alongside

The products named in the same answers as Millie, over the 85 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Millie was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Benevity Enterprise Impact Platform63 of 8516Compare →

Selflessly49 of 8512Compare →

Uncommon Giving39 of 859Compare →

YourCause36 of 852Compare →

Groundswell30 of 853Compare →

Deed17 of 851Compare →

POINT16 of 852Not among the top eight

Goodera16 of 850Not among the top eight

OnHand14 of 850Not among the top eight

Percent Pledge12 of 850Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Millie. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 85 of the 85 answers that named Millie and are not a share of its labels.

Domains cited

uncommongiving.com58

bonterratech.com56

yourcause.com52

g2.com49

guideflow.com41

stratuslive.com40

benevity.com32

goodera.com32

worldmetrics.org24

peoplemanagingpeople.com23

No domain is on file for Millie, so its own site is not marked.

Pages cited

uncommongiving.com/uncommon-blog/csr-software41

stratuslive.com/blog/7-best-workplace-giving-platforms40

bonterratech.com/blog/corporate-giving-platforms34

bonterratech.com/blog/charitable-giving-software32

guideflow.com/blog/corporate-volunteering-software30

goodera.com/en-gb/blog/corporate-volunteering-software24

peoplemanagingpeople.com/tools/best-csr-software23

worldmetrics.org/best/employee-volunteering-software22

Pages are listed as the models cited them.

Search and answers

Where Millie stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 74,000 a month (“millie”)
AI search demand for its name, est.: 54,739 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

22%

rank 1 of 70 in giving & volunteering

First choices

across its categories

Named in: 85 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Millie

What the judge wrote, as written, with how often. The vendor table decides that these count as Millie; a claim can dispute any of them.

Millie (formerly Groundswell) 2

Follow Millie

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Millie's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Millie, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Millie by email, built from the raw record of the edition. It shows:

where Millie is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Millie, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Millie is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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AI models recommend Millie first in Employee giving and volunteering this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://hr-ai-index.com/experience/employee-giving-and-volunteering/"><img src="https://hr-ai-index.com/badges/2026-10/millie--employee-giving-and-volunteering-wide.svg" alt="AI models' first choice in Employee giving and volunteering, October 2026 Edition, HR AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Employee giving and volunteering standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://hr-ai-index.com/experience/employee-giving-and-volunteering/"><img src="https://hr-ai-index.com/badges/2026-10/millie--employee-giving-and-volunteering-square.svg" alt="AI models' first choice in Employee giving and volunteering, October 2026 Edition, HR AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Employee giving and volunteering standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://hr-ai-index.com/experience/employee-giving-and-volunteering/"><img src="https://hr-ai-index.com/badges/2026-10/millie--employee-giving-and-volunteering-compact.svg" alt="AI models' first choice in Employee giving and volunteering, October 2026 Edition, HR AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Employee giving and volunteering standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.