Every category where a model named Deed for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Employee giving and volunteering	Onboarding and employee experience	2%	9 of 70	12%	16	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Deed yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Deed across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1	2
GPT-5.4 mini	1	0	1	0	2
Gemini 3.5 Flash	1	3	0	0	4
Perplexity Sonar	0	1	0	1	2
Grok 4.1 Fast	0	0	1	0	1
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	1	0	0	1
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	2	0	0	2
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labels1

Paraphrase10 labels1

Comparative9 labelsNone

Budget-constrained4 labelsNone

Scale-constrained3 labelsNone

Negative9 labels1not counted in share

First choiceAlternativeMentionNegative38 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“look into modern, employee-experience-first platforms such as Deed, Groundswell, Uncommon Giving, or Millie” Gemini 3.5 Flash · Giving & volunteering · negative prompt · first choice

“I'd generally recommend Deed or Millie” GPT-5.4 mini · Giving & volunteering · paraphrase prompt · first choice

“enterprise social impact software platform designed to make workplace giving and volunteering engaging and easy for employees” Llama 4 Maverick · Giving & volunteering · paraphrase prompt · alternative

“The darling of modern tech companies looking to build a social, purpose-driven workplace culture.” Gemini 3.5 Flash · Giving & volunteering · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Benevity, YourCause, and Deed are specifically called out for issues such as long distribution timelines, limited mobile support, or heavy administrative burden” Perplexity Sonar · Giving & volunteering · negative prompt · hard negative

“the platform leaves a ton of administrative paperwork for HR staffers, and customer service can also be slow to respond” Claude Haiku 4.5 · Giving & volunteering · negative prompt · soft negative

Named alongside

The products named in the same answers as Deed, over the 38 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Deed was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Benevity Enterprise Impact Platform32 of 3812Compare →

YourCause21 of 382Compare →

Millie17 of 382Compare →

Selflessly12 of 383Compare →

Groundswell12 of 382Compare →

Uncommon Giving10 of 382Compare →

Bonterra10 of 380Not among the top eight

Goodera9 of 381Not among the top eight

Bright Funds7 of 380Compare →

Submittable6 of 381Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Deed. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 38 of the 38 answers that named Deed and are not a share of its labels.

Domains cited

bonterratech.com23

yourcause.com23

uncommongiving.com22

benevity.com19

blog.betterimpact.com14

g2.com14

guideflow.com14

stratuslive.com14

goodera.com13

groundswell.io13

No domain is on file for Deed, so its own site is not marked.

Pages cited

stratuslive.com/blog/7-best-workplace-giving-platforms14

uncommongiving.com/uncommon-blog/csr-software14

blog.betterimpact.com/en/best-csr-software13

bonterratech.com/blog/corporate-giving-platforms12

guideflow.com/blog/csr-software12

bonterratech.com/blog/charitable-giving-software9

yourcause.com/articles/best-csr-software9

momogood.com/blog/best-employee-giving-platforms8

Pages are listed as the models cited them.

Search and answers

Where Deed stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 33,100 a month (“deed”)
AI search demand for its name, est.: 68,376 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 9 of 70 in giving & volunteering

Segment leader

22%

Millie

First choices: 2 across its categories
Named in: 38 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Deed

What the judge wrote, as written, with how often. The vendor table decides that these count as Deed; a claim can dispute any of them.

Deed (by Bonterra) 1Deed (now Bonterra Deed) 1Deed (now Bonterra) 1

Follow Deed

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Deed's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Deed, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Deed by email, built from the raw record of the edition. It shows:

where Deed is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Deed, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.