HR AI Index
Index Performance and talent management 360 feedback › Effy AI vs Culture Amp
360 feedback · September 2026 Edition

Effy AI vs Culture Amp

Zero of twelve models named Effy AI first on the direct prompt; two named Culture Amp. Effy AI was named by nine of the twelve models and Culture Amp by twelve and Effy AI carries 12 labels and Culture Amp 41, so the shares are not directly comparable.

Effy AI

accepted challenger

Named in three categories this edition.

Culture Amp

accepted challenger

Named in ten categories this edition.

First-choice share12%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%10%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 15; printed, not drawn.
Labels1241A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Effy AI reading right to left. Rank and label count are printed, not drawn.Lattice was named alongside these two in eleven of the twelve direct answers. Lattice vs Effy AI · Lattice vs Culture Amp · Effy AI vs Primalogik

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the 360 feedback page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Effy AIFirst choices, of twelve modelsCulture Amp
Direct021 against Culture Amp
Paraphrase011 against Culture Amp
Comparative01
Budget-constrained501 against Culture Amp
Scale-constrained00
Negative001 against Effy AI · 1 against Culture Amp
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Effy AI and Culture Amp stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Effy AI Culture Amp first choice named as an alternative argued againstblank: not namedEach cell is one answer, Effy AI on the left and Culture Amp on the right.

The direct prompt

The plain question, one answer per model, grouped by where Effy AI and Culture Amp stood in it.

Culture Amp first, Effy AI not the choice

2 of 12 modelsEffy AI was named in the answer but not as the choice, or not at all.
GPT-5.4 miniCulture Amp alternatives: EchoSpan, Spidergap
Mistral SmallBetterworks, Culture Amp alternatives: Lattice, Leapsome

Neither was the first choice, one was named

7 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashLattice alternatives: Culture Amp, Leapsome, Spidergap, Teamflect
Grok 4.1 FastLattice alternatives: Culture Amp, Leapsome
DeepSeek V4 FlashLattice alternatives: Culture Amp, Leapsome, Spidergap
Llama 4 MaverickLattice alternatives: Culture Amp, Effy AI, Leapsome
Qwen 3.7 FlashLattice alternatives: Betterworks, Culture Amp, Spidergap
Kimi K2Lattice alternatives: 15Five, Culture Amp, Leapsome, Spidergap
MiniMax M2.5Lattice alternatives: Culture Amp, Leapsome, Spidergap

Neither was named

3 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Lattice alternatives: Leapsome, PerformYard, SurveySparrow
Perplexity SonarLattice alternatives: Betterworks, Spidergap
GLM 4.7 FlashXLattice alternatives: EchoSpan, Leapsome, Spidergap

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Effy AI leads by nine points.
Effy AI9%#5 of 13
Culture Amp0%#13 of 13
The full small business standing →
Mid-marketThe figures above
Effy AI leads by five points.
Effy AI12%#2 of 15
Culture Amp8%#4 of 15
The full mid-market standing →
Enterprise
The order flips: Culture Amp leads at enterprise.
Culture Amp33%#1 of 8
Effy AI0%#– of 8
The full enterprise standing →

What the models said about Effy AI

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Per-seat pricing surprises — many tools (Effy AI, Primalogik, PerformYard, 15Five, Lattice) charge for every employee” DeepSeek V4 Flash · negative prompt · soft negative
“Effy AI offers one of the most accessible entry points into 360-degree feedback, with a free plan that includes basic multi-rater review functionality” Claude Haiku 4.5 · budget prompt · first choice
“If you need 360 feedback for your entire company at the lowest cost → Effy AI or Small Improvements” Kimi K2 · budget prompt · first choice

What the models said about Culture Amp

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“platforms (like Lattice or Culture Amp) require expensive annual minimum contracts that cost thousands of dollars upfront” Gemini 3.5 Flash · budget prompt · soft negative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.