Every category where a model named Effy AI for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
360 feedback	Performance and talent management	12%	2 of 77	8%	12	accepted challenger
Performance management	Performance and talent management	11%	2 of 60	0%	9	under 10 labels · led by Lattice at 41%
HR AI assistants	Onboarding and employee experience	0%	52 of 119	0%	1	under 10 labels · led by Workativ Assistant at 12%

Movement

This is the first edition on this tier, so no move can be computed for Effy AI yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Effy AI across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	1	0	3
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	2	0	0	0	2
Grok 4.1 Fast	1	1	0	0	2
Mistral Small	0	2	0	0	2
DeepSeek V4 Flash	2	0	0	1	3
Llama 4 Maverick	0	1	1	0	2
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	2	0	0	0	2
GLM 4.7 FlashX	1	1	1	0	3
MiniMax M2.5	1	0	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct11 labels3

Paraphrase17 labels3

Comparative18 labels5not counted in share

Budget-constrained34 labels16

Scale-constrained7 labels2

Negative7 labels1not counted in share

First choiceAlternativeMentionNegative94 labels in all, every segment counted; 24 of the 30 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Effy AI offers one of the most accessible entry points into 360-degree feedback, with a free plan that includes basic multi-rater review functionality” Claude Haiku 4.5 · 360 feedback · budget prompt · first choice

“Effy AI is the strongest default for a company with a limited budget because it balances low cost, fast setup, and no minimums.” Perplexity Sonar · Performance management · budget prompt · first choice

“If you need 360 feedback for your entire company at the lowest cost → Effy AI or Small Improvements” Kimi K2 · 360 feedback · budget prompt · first choice

“Fastest & simplest for a small team: Effy AI (free up to 5 users, then $2–3/seat/month).” GLM 4.7 FlashX · Performance management · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Per-seat pricing surprises — many tools (Effy AI, Primalogik, PerformYard, 15Five, Lattice) charge for every employee” DeepSeek V4 Flash · 360 feedback · negative prompt · soft negative

Named alongside

The products named in the same answers as Effy AI, over the 94 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Effy AI was named but was not.

ProductSame answerTook the first choice insteadHead to head

Lattice55 of 947Compare →

15Five47 of 946Not in the top three

Small Improvements45 of 9410Not in the top three

BambooHR42 of 948Not in the top three

ThriveSparrow31 of 946Not in the top three

PerformYard30 of 941Not in the top three

Primalogik23 of 942Compare →

Zoho People23 of 942Not in the top three

Teamflect23 of 941Not in the top three

Spidergap22 of 944Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Effy AI. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 88 of the 94 answers that named Effy AI and are not a share of its labels.

Domains cited

effy.aiYour site72

forbes.com48

peoplemanagingpeople.com47

workhuman.com46

capterra.com38

feedbackpulse.com35

betterworks.com33

g2.com24

nanoglobals.com24

firsthr.app23

318 of the 390 domain citations in answers naming Effy AI came from somebody else's page.

Pages cited

effy.ai/blog/performance-management-software-for-small-business53

forbes.com/advisor/business/software/best-performance-management-software45

capterra.com/resources/best-performance-management-software-small-business-reviews-analysi26

betterworks.com/magazine/best-360-degree-feedback-tools24

nanoglobals.com/recommended/360-degree-feedback-tools24

workhuman.com/blog/best-performance-management-software22

siit.io/blog/best-performance-management-software-for-small-businesses21

firsthr.app/compare/performance/360-feedback-software20

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Effy AI's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Effy AI, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at effy.ai is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.