Every category where a model named ThriveSparrow for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Employee engagement surveys	Onboarding and employee experience	8%	5 of 77	0%	8	under 10 labels · led by Culture Amp at 40%
360 feedback	Performance and talent management	5%	6 of 77	0%	11	accepted challenger
Coaching platforms	Learning and development	2%	15 of 116	0%	1	under 10 labels · led by Growthspace at 26%
Performance management	Performance and talent management	0%	19 of 60	14%	7	under 10 labels · led by Lattice at 41%
Recognition and rewards	Onboarding and employee experience	0%	24 of 55	0%	4	under 10 labels · led by Bonusly at 22%
People analytics	Workforce planning and analytics	0%	35 of 99	0%	3	under 10 labels · led by HiBob at 15%
Goals and OKRs	Performance and talent management	0%	42 of 54	0%	1	under 10 labels · led by Tability at 29%
Succession planning	Performance and talent management	0%	64 of 99	0%	1	under 10 labels · led by Lattice at 31%

Movement

This is the first edition on this tier, so no move can be computed for ThriveSparrow yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated ThriveSparrow across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	2	0	1	4
GPT-5.4 mini	1	0	0	0	1
Gemini 3.5 Flash	1	0	1	0	2
Perplexity Sonar	0	2	0	0	2
Grok 4.1 Fast	1	2	1	0	4
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	0	4	0	4
Llama 4 Maverick	1	0	4	0	5
Qwen 3.7 Flash	2	0	1	0	3
Kimi K2	0	3	0	0	3
GLM 4.7 FlashX	0	0	3	0	3
MiniMax M2.5	1	2	1	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct19 labels5

Paraphrase15 labels2

Comparative25 labels3not counted in share

Budget-constrained27 labels11

Scale-constrained4 labels1

Negative12 labelsNone

First choiceAlternativeMentionNegative102 labels in all, every segment counted; 19 of the 22 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“ThriveSparrow offers the best balance of analytics depth, action planning, frontline accessibility, and implementation speed without enterprise complexity” Claude Haiku 4.5 · Employee engagement surv · budget prompt · first choice

“The best 360-degree feedback tool for a company with a limited budget is ThriveSparrow, Small Improvements, or Primalogik.” Llama 4 Maverick · 360 feedback · budget prompt · first choice

“Top Pick Overall for Limited Budget: ThriveSparrow Engage ($3/user/mo). Cheapest dedicated option with strong reviews” Grok 4.1 Fast · Employee engagement surv · budget prompt · first choice

“ThriveSparrow: Often cited as a top choice for SMBs on a budget... Best Overall Value” Qwen 3.7 Flash · 360 feedback · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“some ThriveSparrow users wish the software offered more customization options, more integrations and that the customer support team was more consistent” Claude Haiku 4.5 · Performance management · negative prompt · soft negative

Named alongside

The products named in the same answers as ThriveSparrow, over the 102 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ThriveSparrow was named but was not.

ProductSame answerTook the first choice insteadHead to head

Lattice44 of 10211Not in the top three

15Five44 of 1024Not in the top three

BambooHR36 of 1028Not in the top three

Effy AI31 of 1029Not in the top three

FeedbackPulse25 of 1027Not in the top three

Small Improvements25 of 1027Not in the top three

Leapsome25 of 1021Not in the top three

Primalogik22 of 1022Not in the top three

Culture Amp21 of 1021Not in the top three

SurveyMonkey20 of 1021Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named ThriveSparrow. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 99 of the 102 answers that named ThriveSparrow and are not a share of its labels.

Domains cited

thrivesparrow.comYour site50

peoplemanagingpeople.com48

workhuman.com43

feedbackpulse.com39

forbes.com38

betterworks.com34

selectsoftwarereviews.com34

capterra.com31

effy.ai30

engagedly.com26

323 of the 373 domain citations in answers naming ThriveSparrow came from somebody else's page.

Pages cited

forbes.com/advisor/business/software/best-performance-management-software33

effy.ai/blog/performance-management-software-for-small-business25

betterworks.com/magazine/best-360-degree-feedback-tools22

nanoglobals.com/recommended/360-degree-feedback-tools21

peoplemanagingpeople.com/tools/best-360-degree-feedback-software21

capterra.com/resources/best-performance-management-software-small-business-reviews-analysi18

workhuman.com/blog/best-360-degree-feedback-software-tools18

workhuman.com/blog/best-performance-management-software16

Pages are listed as the models cited them.

Names read as ThriveSparrow

What the judge wrote, as written, with how often. The vendor table decides that these count as ThriveSparrow; a claim can dispute any of them.

Thrive Sparrow 1ThriveSparrow (Engage Module) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ThriveSparrow's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ThriveSparrow, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at thrivesparrow.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.