Every category where a model named Canva for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Org charts and org design	Workforce planning and analytics	4%	9 of 81	12%	8	under 10 labels · led by ChartHop at 27%
Course authoring tools	Learning and development	0%	86 of 86	100%	6	under 10 labels · led by Articulate 360 at 22%

Movement

This is the first edition on this tier, so no move can be computed for Canva yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Canva across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	1	1	0	0	2
Gemini 3.5 Flash	0	0	0	1	1
Perplexity Sonar	0	0	0	1	1
Grok 4.1 Fast	0	0	0	1	1
Mistral Small	0	0	0	1	1
DeepSeek V4 Flash	0	0	1	1	2
Llama 4 Maverick	0	0	1	1	2
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	1	1	0	1	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase1 label1

Comparative9 labels1not counted in share

Budget-constrained13 labels2

Scale-constrained2 labelsNone

Negative17 labels1not counted in share

First choiceAlternativeMentionNegative45 labels in all, every segment counted; 3 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“start with draw.io (free) or Canva (free tier) for basic needs” MiniMax M2.5 · Org charts · budget prompt · first choice

“Canva if you want the lowest-cost, easiest option.” GPT-5.4 mini · Org charts · budget prompt · first choice

“Use Canva or PowerPoint. ... which have decent org chart templates built-in at zero extra cost.” Qwen 3.7 Flash · Org charts · budget prompt · alternative

“Miro or Canva | Both have drag‑and‑drop org‑chart templates” MiniMax M2.5 · Org charts · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“authoring tools that users and experts recommend avoiding or being cautious about: - Canva: Users report that it requires a lot of effort to use effectively” Mistral Small · Course authoring tools · negative prompt · hard negative

“Tools to Avoid... Canva (for e-learning/courses): Awkward navigation ... lacks scenario-based learning or advanced e-learning features.” Grok 4.1 Fast · Course authoring tools · negative prompt · hard negative

“some professionals recommend steering clear for certain authoring purposes, as it requires significant effort to use” MiniMax M2.5 · Course authoring tools · negative prompt · hard negative

“Tools that are poor fits for full course creation, such as Canva, Webflow, and Genially” Perplexity Sonar · Course authoring tools · negative prompt · hard negative

Named alongside

The products named in the same answers as Canva, over the 45 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Canva was named but was not.

ProductSame answerTook the first choice insteadHead to head

Lucidchart29 of 457Not in the top three

Organimi25 of 4513Not in the top three

Pingboard18 of 451Not in the top three

Miro16 of 452Not in the top three

Creately16 of 451Not in the top three

ChartHop15 of 453Not in the top three

Microsoft Visio14 of 451Not in the top three

draw.io11 of 452Not in the top three

BambooHR9 of 451Not in the top three

Microsoft PowerPoint9 of 450Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Canva. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 36 of the 45 answers that named Canva and are not a share of its labels.

Domains cited

forbes.com19

orgchartstudio.com16

creately.com14

learn.g2.com14

gartner.com13

theorgchart.com13

peerdom.com11

elearningindustry.com9

fitsmallbusiness.com9

anywherer.com8

126 of the 126 domain citations in answers naming Canva came from somebody else's page.

Pages cited

forbes.com/advisor/business/software/best-org-chart-software19

learn.g2.com/best-org-chart-software14

creately.com/reviews/best-org-chart-software13

gartner.com/reviews/market/org-chart-software12

peerdom.com/blog/best-org-chart-software11

fitsmallbusiness.com/best-org-chart-software9

orgchartstudio.com/blog/best-org-chart-software9

anywherer.com/best-org-chart-software8

Pages are listed as the models cited them.

Names read as Canva

What the judge wrote, as written, with how often. The vendor table decides that these count as Canva; a claim can dispute any of them.

Canva (for e-learning/courses) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Canva's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Canva, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at canva.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.