HR AI Index
Index Vendors › Miro · September 2026 Edition
2 categories · Ranked

Miro

78Judge labels
4First choices
24Negative labels
12 of 12Models named it
2Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.1, every buyer segment counted.
Best standing
4% in Org charts for small business buyers
Rank 8 of 81 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 20% of its 25 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In org charts · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Miro for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Org charts and org designWorkforce planning and analytics4%8 of 8120%25accepted challenger
Internal communications and intranetOnboarding and employee experience0%58 of 800%1under 10 labels · led by Happeo at 16%

Movement

This is the first edition on this tier, so no move can be computed for Miro yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Miro across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini00101
Gemini 3.5 Flash01012
Perplexity Sonar00011
Grok 4.1 Fast01012
Mistral Small13004
DeepSeek V4 Flash00101
Llama 4 Maverick11204
Qwen 3.7 Flash01113
Kimi K200101
GLM 4.7 FlashX02114
MiniMax M2.501102

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct11 labels1
Paraphrase15 labels1
Comparative16 labelsNone
Budget-constrained18 labels2
Scale-constrained5 labelsNone
Negative13 labelsNone
First choiceAlternativeMentionNegative78 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“My top pick for most mid-sized B2B companies: Start with Miro for visual org design + RACI” Mistral Small · Org charts · paraphrase prompt · first choice
“is Organimi, Miro, Lucidchart, or Visme, as they offer affordable monthly fees” Llama 4 Maverick · Org charts · budget prompt · first choice
“For more affordable options, Organimi, Miro, Lucidchart, and Visme are also recommended” Mistral Small · Org charts · direct prompt · alternative
“For more affordable options, Organimi, Miro, Lucidchart, and Visme are worth considering” Llama 4 Maverick · Org charts · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Miro, FigJam, or basic PowerPoint decks. * Why to avoid: While great for collaboration, these lack "governance features"” GLM 4.7 FlashX · Org charts · negative prompt · hard negative
“manual diagramming tools that can produce org charts, but they do not provide strong native HR-to-org-chart automation” Perplexity Sonar · Org charts · negative prompt · soft negative
“more robust and data-driven than a simple static diagramming tool (like PowerPoint, Miro, or Lucidchart)” Gemini 3.5 Flash · Org charts · paraphrase prompt · soft negative
“Lower scores for dedicated org charts (e.g., Miro at 1/10 ease in some tests, 6.8/10 overall)” Grok 4.1 Fast · Org charts · negative prompt · soft negative

Named alongside

The products named in the same answers as Miro, over the 78 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Miro was named but was not.
ProductSame answerTook the first choice insteadHead to head
Lucidchart71 of 789Not in the top three
Organimi44 of 7815Not in the top three
Microsoft Visio35 of 781Not in the top three
Creately34 of 783Not in the top three
ChartHop32 of 788Not in the top three
Pingboard32 of 782Not in the top three
OrgChart26 of 789Not in the top three
draw.io19 of 785Not in the top three
Microsoft PowerPoint17 of 780Not in the top three
OneDirectory16 of 786Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Miro. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 59 of the 78 answers that named Miro and are not a share of its labels.

Domains cited

forbes.com38
gartner.com35
learn.g2.com33
theorgchart.com30
orgchartstudio.com29
peoplemanagingpeople.com24
peerdom.com22
fitsmallbusiness.com16
functionly.com16
creately.com15

258 of the 258 domain citations in answers naming Miro came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Miro

What the judge wrote, as written, with how often. The vendor table decides that these count as Miro; a claim can dispute any of them.
Miro (Business Plan) 1Miro Free 1
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Miro's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Miro, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at miro.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.