Every category where a model named DE Amplify for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Job advertising and distribution	Talent acquisition	5%	6 of 109	11%	9	under 10 labels · led by JobTarget at 21%

Movement

This is the first edition on this tier, so no move can be computed for DE Amplify yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated DE Amplify across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	1	0	0	1
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	1	1	0	2
Mistral Small	1	0	0	0	1
DeepSeek V4 Flash	0	1	0	1	2
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	1	0	0	0	1
MiniMax M2.5	0	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase0 labelsNone

Comparative3 labelsNone

Budget-constrained15 labels5

Scale-constrained6 labels1

Negative0 labelsNone

First choiceAlternativeMentionNegative26 labels in all, every segment counted; 6 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“1. DE Amplify (DirectEmployers) - Uses a pay-for-performance model... Best for high-volume and hard-to-fill roles, especially for employers focused on cost-per-hire and budget control” Mistral Small · Job advertising · budget prompt · first choice

“the best programmatic job advertising platform is DirectEmployers DE Amplify” GLM 4.7 FlashX · Job advertising · budget prompt · first choice

“A managed programmatic job advertising platform ... focused on transparency and no long-term contracts” Claude Haiku 4.5 · Job advertising · comparative prompt · alternative

“Pay-for-performance (per applicant/call), no hidden fees, budget transparency.” Grok 4.1 Fast · Job advertising · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Skip Talroo, PandoLogic, and DirectEmployers” DeepSeek V4 Flash · Job advertising · direct prompt · hard negative

Named alongside

The products named in the same answers as DE Amplify, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and DE Amplify was named but was not.

ProductSame answerTook the first choice insteadHead to head

Appcast24 of 268Not in the top three

Joveo19 of 267Not in the top three

Indeed10 of 260Not in the top three

JobTarget9 of 264Not in the top three

Radancy9 of 261Not in the top three

Recruitics8 of 260Not in the top three

Adway6 of 261Not in the top three

Talroo6 of 260Not in the top three

ZipRecruiter5 of 260Not in the top three

Phenom4 of 260Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named DE Amplify. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 22 of the 26 answers that named DE Amplify and are not a share of its labels.

Domains cited

guideflow.com22

g2.com19

selectsoftwarereviews.com19

directemployers.org16

joveo.com16

jobcopilot.com13

worldmetrics.org11

adway.ai9

us.fitgap.com9

softwarefinder.com7

No domain is on file for DE Amplify, so its own site is not marked.

Pages cited

guideflow.com/blog/programmatic-job-advertising-software22

selectsoftwarereviews.com/buyer-guide/programmatic-job-advertising-software19

g2.com/discussions/which-programmatic-job-advertising-platforms-are-the-highest-rated-for-16

g2.com/discussions/what-are-the-highest-rated-programmatic-job-advertising-platforms-for-c15

directemployers.org/programmatic-job-advertising14

jobcopilot.com/programmatic-job-ad-platforms-compared13

worldmetrics.org/best/programmatic-job-advertising-software10

us.fitgap.com/search/programmatic-job-advertising-software/small-business8

Pages are listed as the models cited them.

Names read as DE Amplify

What the judge wrote, as written, with how often. The vendor table decides that these count as DE Amplify; a claim can dispute any of them.

DE Amplify (DirectEmployers) 3DirectEmployers DE Amplify 3DE Amplify (by DirectEmployers) 1DirectEmployers 1JobTarget/DE Amplify 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when DE Amplify's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as DE Amplify, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at the vendor's own domain is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.