Every category where a model named Fidelity HSA for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
HSA and FSA administrators	Compensation and total rewards	10%	3 of 111	3%	37	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Fidelity HSA yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Fidelity HSA across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	0	1	0	3
GPT-5.4 mini	0	0	1	0	1
Gemini 3.5 Flash	2	2	0	0	4
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	1	2	1	0	4
Mistral Small	1	0	1	0	2
DeepSeek V4 Flash	2	2	1	0	5
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	2	1	1	1	5
Kimi K2	0	1	0	0	1
GLM 4.7 FlashX	0	3	0	0	3
MiniMax M2.5	0	0	2	0	2
GPT-6 Luna	1	1	0	0	2
Muse Glimmer 30B	0	1	3	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct23 labels1

Paraphrase4 labels1

Comparative28 labels7not counted in share

Budget-constrained21 labels8

Scale-constrained6 labels1

Negative16 labels7not counted in share

First choiceAlternativeMentionNegative98 labels in all, every segment counted; 11 of the 25 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you are an individual opening an HSA: Choose Fidelity. It is entirely free, pays the highest interest on cash, and gives you the absolute best investment options.” Gemini 3.5 Flash · HSA & FSA admin · comparative prompt · first choice

“Fidelity Investments is the only HSA firm out of 11 reviewed that received an assessment of being "high" quality” Claude Haiku 4.5 · HSA & FSA admin · negative prompt · first choice

“You can open a fee-free, $0-minimum HSA with a highly-rated provider (such as Fidelity or Lively)” Gemini 3.5 Flash · HSA & FSA admin · negative prompt · first choice

“Consider Fidelity HSA (often rated top) – no fees, excellent customer service, good investment options.” DeepSeek V4 Flash · HSA & FSA admin · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“though they are less focused on "voluntary benefits" enrollment compared to specialized TPAs” Qwen 3.7 Flash · HSA & FSA admin · comparative prompt · soft negative

Named alongside

The products named in the same answers as Fidelity HSA, over the 98 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fidelity HSA was named but was not.

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ProductSame answerTook the first choice insteadHead to head

HealthEquity80 of 9827Compare →

Lively67 of 9819Compare →

HSA Bank53 of 981Not among the top eight

WEX Benefits41 of 986Compare →

Navia Benefit Solutions26 of 982Compare →

TASC23 of 981Not among the top eight

WEX Health22 of 982Compare →

Benepass21 of 982Compare →

Flores18 of 980Not among the top eight

Businessolver17 of 982Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Fidelity HSA. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 96 of the 98 answers that named Fidelity HSA and are not a share of its labels.

Domains cited

hrtechsaas.com69

solutions.mycafehealth.com48

zipdo.co48

getbenepass.com46

myshortlister.com41

livelyme.com40

gitnux.org35

hsaforamerica.com34

soteriahr.com30

wifitalents.com30

421 of the 421 domain citations in answers naming Fidelity HSA came from somebody else's page.

Pages cited

hrtechsaas.com/blog/best-fsa-hsa-administrators-mid-market-employers66

solutions.mycafehealth.com/solutions.php48

getbenepass.com/blog/fsa-providers36

zipdo.co/service/fsa-administration33

soteriahr.com/benefits-administration-solutions30

hsaforamerica.com/admins-recommended29

getbenepass.com/blog/best-hsa-providers26

livelyme.com/guides/best-hsa-account-providers24

Pages are listed as the models cited them.

Search and answers

fidelity.com is not in Google's top ten for any of the category's searches. In the answers, Fidelity HSA takes 10% of first choices and HealthEquity takes 29%.

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In search

Google, US estimates

Position for “hsa and fsa administrator”

–

not in the top ten

Position for “hsa and fsa administrators”

–

not in the top ten

Searches for its name, Google: 49,500 a month (“fidelity hsa”)
AI search demand for its name, est.: 822 a month
Organic visits to its site: about 54,604,127 a month
Searches its site ranks for: 446,335 · 120,420 in the top three
Sites linking to it: 55,203
Paid Google search: 20 searches its ads show for, about 187 clicks and $1,174 a month (estimate)

Ads on GoogleDetailLess

84+ ads · 84 text · 84 shown in the last 30 days

First shown October 2021, as Fidelity Investments, verified. Ads started 2025-11 to 2026-10: 38 in the year, 46 before. 36 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

10%

rank 3 of 111 in HSA & FSA admin

Segment leader

29%

HealthEquity

First choices: 11 across its categories
Named in: 98 answers
Its own site cited: in 96 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on fidelity.com

4,271

subdomains included

Content

400

counted in the table below

Documentation

116

Product · Integration

1 · 1

Kind	Pages	Last 90 days	Latest
Glossary or explainer	123	undated
Comparison	75	0	2024-08-27
Report or ebook	68	undated
News or press	53	undated
Blog	32	undated
Template or tool	26	undated
Conference or event	10	undated
Podcast or video	7	0	2024-01-23
Webinar or virtual event	5	0	2026-05-14
Case study	1	undated

Most recent

2026-05-14Insights live on demand webinar or virtual event
2024-08-27Term life vs whole life insurance comparison
2024-01-23Podcast preview podcast or video
2022-09-26Fresh invest podcast actively seeking passive income podcast or video
2020-09-02Options 101 webinar series recording webinar or virtual event

How it is countedHide how it is counted

Every page fidelity.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Fidelity HSA

What the judge wrote, as written, with how often. The vendor table decides that these count as Fidelity HSA; a claim can dispute any of them.

Fidelity 31Fidelity Investments 5

Follow Fidelity HSA

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Fidelity HSA is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Save, earn, and invest for health care with an HSA
fidelity.com
For: individuals and employers
fidelity.com
Price stated: No account fees; zero account fees and zero account minimums for Fidelity HSAs® offered through Fidelity.com to individuals and employers; $0 commissions for US stock & ETF trades fidelity.com
Not stated on the pages read: Starting price, free plan or trial, integrations, certifications, hosting, customers

What Fidelity HSA's own pages state, read October 5, 2026: fidelity.com, fidelity.com/why-fidelity/pricing-fees, fidelity.com/security/overview, fidelity.com/options-trading/platforms. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Fidelity HSA's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Fidelity HSA, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Fidelity HSA by email, built from the raw record of the edition. It shows:

where Fidelity HSA is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Fidelity HSA, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Fidelity HSA is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Fidelity HSA is among the products AI models recommend first in HSA and FSA administrators this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://hr-ai-index.com/rewards/hsa-and-fsa-administration/"><img src="https://hr-ai-index.com/badges/2026-10/fidelity-hsa--hsa-and-fsa-administration-wide.svg" alt="Among AI models' top three in HSA and FSA administrators, October 2026 Edition, HR AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the HSA and FSA administrators standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://hr-ai-index.com/rewards/hsa-and-fsa-administration/"><img src="https://hr-ai-index.com/badges/2026-10/fidelity-hsa--hsa-and-fsa-administration-square.svg" alt="Among AI models' top three in HSA and FSA administrators, October 2026 Edition, HR AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the HSA and FSA administrators standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://hr-ai-index.com/rewards/hsa-and-fsa-administration/"><img src="https://hr-ai-index.com/badges/2026-10/fidelity-hsa--hsa-and-fsa-administration-compact.svg" alt="Among AI models' top three in HSA and FSA administrators, October 2026 Edition, HR AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the HSA and FSA administrators standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.