Every category where a model named TASC for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
HSA and FSA administrators	Compensation and total rewards	0%	89 of 111	27%	15	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for TASC yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated TASC across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Mention	Negative	Labels
Claude Haiku 4.5	2	0	2
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	1	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	1	1	2
Mistral Small	1	0	1
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	1	0	1
Kimi K2	1	1	2
GLM 4.7 FlashX	1	0	1
MiniMax M2.5	2	0	2
GPT-6 Luna	0	0	0
Muse Glimmer 30B	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct9 labelsNone

Paraphrase3 labelsNone

Comparative6 labelsNone

Budget-constrained4 labels2

Scale-constrained2 labelsNone

Negative10 labelsNone

First choiceAlternativeMentionNegative34 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“TASC is one of the most complained-about FSA administrators, particularly regarding the ease of getting reimbursed.” Gemini 3.5 Flash · HSA & FSA admin · negative prompt · hard negative

“Denies eligible items, invasive verification, "steals" funds via overreach.” Grok 4.1 Fast · HSA & FSA admin · negative prompt · hard negative

“BBB: 233 complaints in 3 years, average review rating of 1.16/5 stars” DeepSeek V4 Flash · HSA & FSA admin · negative prompt · hard negative

“What to Avoid ... exercise caution with TASC and BASIC” Kimi K2 · HSA & FSA admin · direct prompt · hard negative

Named alongside

The products named in the same answers as TASC, over the 34 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TASC was named but was not.

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ProductSame answerTook the first choice insteadHead to head

HealthEquity29 of 3411Not among the top eight

Fidelity HSA23 of 346Not among the top eight

HSA Bank23 of 340Not among the top eight

Lively16 of 346Not among the top eight

Further12 of 341Not among the top eight

WEX Health12 of 341Not among the top eight

Businessolver10 of 341Not among the top eight

Navia Benefit Solutions10 of 341Not among the top eight

Flores10 of 340Not among the top eight

WEX Benefits10 of 340Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named TASC. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 34 of the 34 answers that named TASC and are not a share of its labels.

Domains cited

hrtechsaas.com23

myshortlister.com19

getbenepass.com17

zipdo.co16

solutions.mycafehealth.com14

livelyme.com12

worldmetrics.org11

bbb.org10

claritybenefitsolutions.com10

hsaforamerica.com10

142 of the 142 domain citations in answers naming TASC came from somebody else's page.

Pages cited

hrtechsaas.com/blog/best-fsa-hsa-administrators-mid-market-employers22

solutions.mycafehealth.com/solutions.php14

zipdo.co/service/fsa-administration14

getbenepass.com/blog/fsa-providers12

worldmetrics.org/service/fsa-administration11

hsaforamerica.com/admins-recommended10

hrtechsaas.com/blog/employee-benefits-technology-stack8

myshortlister.com/dependent-care-flexible-spending-account-fsa/vendor-list8

Pages are listed as the models cited them.

Search and answers

tasconline.com is not in Google's top ten for any of the category's searches. In the answers, TASC takes 0% of first choices and HealthEquity takes 29%.

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In search

Google, US estimates

Position for “hsa and fsa administrator”

–

not in the top ten

Position for “hsa and fsa administrators”

–

not in the top ten

Searches for its name, Google: 40,500 a month (“tasc”)
AI search demand for its name, est.: 2,095 a month
Organic visits to its site: about 63,431 a month
Searches its site ranks for: 2,217 · 311 in the top three
Sites linking to it: 1,742
Paid Google search: 1 searches its ads show for, about 18 clicks and $1,544 a month (estimate)

Ads on GoogleDetailLess

77 ads · 39 image, 37 text, 1 video · 18 shown in the last 30 days

First shown March 2024, as Total Administrative Services Corp, verified. Ads started 2025-11 to 2026-10: 34 in the year, 43 before. 15 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 89 of 111 in HSA & FSA admin

Segment leader

29%

HealthEquity

First choices: 2 across its categories
Named in: 34 answers
Its own site cited: in 34 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on tasconline.com

342

subdomains included

Content

142

counted in the table below

Documentation

Product · Integration

15 · 2

Kind	Pages	Last 90 days	Categories named
News or press	129	undated	Benefits administration
Blog	6	undated
Webinar or virtual event	3	undated
Case study	1	undated
Conference or event	1	undated
Template or tool	1	undated
Glossary or explainer	1	undated

How it is countedHide how it is counted

Every page tasconline.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as TASC

What the judge wrote, as written, with how often. The vendor table decides that these count as TASC; a claim can dispute any of them.

Tasc 3TASC (Total Administrative Services Corporation) 2TASC (Total Administrative Services Corp.) 1Tasc (Universal Benefit Account) 1

Follow TASC

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

TASC is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: A national third-party benefits administrator providing employee benefits, compliance, and HR solutions to employers of all sizes.
tasconline.com
For: Employers of all sizes
tasconline.com
Customers named: City of MadisonIndependent Pharmacists' AssociationChaminade University of HonoluluZoller, Inc.IBA Inquilinos Boricuas En AccionWaianae Coast Comprehensive Health CenterHycom, Inc.Alexandria City Public Schools
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting

What TASC's own pages state, read October 5, 2026: tasconline.com, tasconline.com/compliance, tasconline.com/products/wealth, tasconline.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when TASC's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as TASC, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for TASC by email, built from the raw record of the edition. It shows:

where TASC is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name TASC, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.