Every category where a model named WEX Health for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
HSA and FSA administrators	Compensation and total rewards	6%	5 of 111	12%	17	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for WEX Health yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated WEX Health across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	0	1	0	1
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	1	0	1	1	3
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	0	1	1	2
Kimi K2	0	1	1	0	2
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	1	1	1	0	3
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labels1

Paraphrase14 labels4

Comparative4 labelsNone

Budget-constrained6 labels1

Scale-constrained2 labelsNone

Negative6 labels1not counted in share

First choiceAlternativeMentionNegative42 labels in all, every segment counted; 6 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“WEX's specialized focus on account-based benefits and payment infrastructure makes it particularly valuable for organizations prioritizing healthcare cost containment strategies” Claude Haiku 4.5 · HSA & FSA admin · paraphrase prompt · first choice

“I'd suggest starting with HealthEquity or WEX Health as they're most established in the mid-market space” MiniMax M2.5 · HSA & FSA admin · paraphrase prompt · first choice

“If you want one platform that does everything ... with strong integrations: WEX Health” DeepSeek V4 Flash · HSA & FSA admin · direct prompt · first choice

“WEX is recommended when clients want a modern payments backbone plus proven FSA administration.” Muse Glimmer 30B · HSA & FSA admin · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Why to Avoid: Users frequently cite their website and app as being confusing, cluttered, and slow.” Qwen 3.7 Flash · HSA & FSA admin · negative prompt · hard negative

“BBB: 292 complaints in 3 years ... Claims denied months later despite valid use” DeepSeek V4 Flash · HSA & FSA admin · negative prompt · hard negative

Named alongside

The products named in the same answers as WEX Health, over the 42 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and WEX Health was named but was not.

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ProductSame answerTook the first choice insteadHead to head

HealthEquity37 of 4210Compare →

HSA Bank26 of 420Not among the top eight

Fidelity HSA22 of 424Compare →

Lively19 of 428Compare →

Alegeus16 of 424Not among the top eight

Businessolver15 of 422Compare →

Navia Benefit Solutions14 of 423Compare →

TASC12 of 421Not among the top eight

Flores11 of 420Not among the top eight

Further9 of 420Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named WEX Health. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 42 of the 42 answers that named WEX Health and are not a share of its labels.

Domains cited

hrtechsaas.com30

wifitalents.com23

getbenepass.com17

gitnux.org17

worldmetrics.org16

zendikt.com16

zipdo.co16

recruiterslineup.com14

guideflow.com13

myshortlister.com12

174 of the 174 domain citations in answers naming WEX Health came from somebody else's page.

Pages cited

hrtechsaas.com/blog/best-fsa-hsa-administrators-mid-market-employers27

hrtechsaas.com/blog/employee-benefits-technology-stack17

zendikt.com/top-10-benefits-administration-software/united-states14

guideflow.com/blog/hsa-software13

solutions.mycafehealth.com/solutions.php12

zipdo.co/service/fsa-administration12

soteriahr.com/benefits-administration-solutions11

worldmetrics.org/service/fsa-administration11

Pages are listed as the models cited them.

Search and answers

wexinc.com is not in Google's top ten for any of the category's searches. In the answers, WEX Health takes 6% of first choices and HealthEquity takes 29%.

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In search

Google, US estimates

Position for “hsa and fsa administrator”

–

not in the top ten

Position for “hsa and fsa administrators”

–

not in the top ten

Searches for its name, Google: 27,100 a month (“wex health”)
AI search demand for its name, est.: 164 a month
Its company's site: wexinc.com shared with WEX's other products; the figures are the site's
Organic visits to its site: about 229,187 a month
Searches its site ranks for: 9,067 · 1,573 in the top three
Sites linking to it: 6,444
Paid Google search: 2 searches its ads show for, about 13 clicks and $181 a month (estimate)

Ads on GoogleDetailLess

86+ ads · 73 image, 13 video · 86 shown in the last 30 days

First shown January 2026, as WEX INC, verified. Ads started 2025-11 to 2026-10: 86 in the year. 34 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 5 of 111 in HSA & FSA admin

Segment leader

29%

HealthEquity

First choices: 6 across its categories
Named in: 42 answers
Its own site cited: in 42 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as WEX Health

What the judge wrote, as written, with how often. The vendor table decides that these count as WEX Health; a claim can dispute any of them.

WEX Health (formerly PayFlex) 1WEX Health / WEX, Inc. 1

Follow WEX Health

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

WEX is the company behind WEX Health.

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On record

Company records

Also from WEX: WEX Benefits, WEX Health, Inc.

In its own words

Stated by the vendor, not checked

Positioning: a trusted provider of employee benefits solutions in the United States
wexinc.com/wex-health-ccpa-notice
For: people who would like to exercise a privacy right
wexinc.com/health-privacy-request-form
Customers named: California Department of Rehabilitation
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting

What WEX Health's own pages state, read October 5, 2026: wexinc.com/wex-health-ccpa-notice, wexinc.com/wex-health-privacy-notice, wexinc.com/health-privacy-request-form, wexinc.com/industries/health-plans, wexinc.com/industries/public-sector-health-benefits. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when WEX Health's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as WEX Health, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for WEX Health by email, built from the raw record of the edition. It shows:

where WEX Health is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name WEX Health, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.