6 categories · RankedGoCo
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Benefits administration | Core HR and payroll | 2% | 10 of 54 | 0% | 3 | under 10 labels · led by PlanSource at 23% |
| HR compliance and policy management | Core HR and payroll | 2% | 14 of 84 | 0% | 2 | under 10 labels · led by Rippling at 16% |
| HRIS and HCM platforms | Core HR and payroll | 0% | 15 of 46 | 0% | 3 | under 10 labels · led by Rippling at 22% |
| Leave and absence management | Core HR and payroll | 0% | 40 of 89 | 0% | 2 | under 10 labels · led by BambooHR at 28% |
| HR help desk and case management | Onboarding and employee experience | 0% | 46 of 93 | 0% | 1 | under 10 labels · led by Zoho Desk at 26% |
| Performance management | Performance and talent management | 0% | 39 of 60 | 0% | 1 | under 10 labels · led by Lattice at 41% |
Movement
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 1 | 2 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 1 | 1 | 0 | 0 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“GoCo offers the best balance of affordability ($5\u20136 PEPM), transparent pricing, and solid compliance features” DeepSeek V4 Flash · HR compliance · budget prompt · first choice
“For tightest budget, consider Ease or GoCo (around $4-5/employee)” MiniMax M2.5 · Benefits administration · budget prompt · first choice
“HR platform with built-in help desk features, good for mid-sized businesses wanting an all-in-one solution.” MiniMax M2.5 · HR help desk · direct prompt · alternative
“GoCo stands out for its modular, "build-your-own" approach and strong automation capabilities.” Qwen 3.7 Flash · HRIS and HCM platforms · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 25 of the 27 answers that named GoCo and are not a share of its labels.
Domains cited
Eighty-four of the eighty-four domain citations in answers naming GoCo came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
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Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when GoCo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as GoCo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
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