Every category where a model named OnPay for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Benefits administration	Core HR and payroll	2%	9 of 54	0%	4	under 10 labels · led by PlanSource at 23%
HR compliance and policy management	Core HR and payroll	2%	21 of 84	0%	1	under 10 labels · led by Rippling at 16%
Payroll software	Core HR and payroll	0%	10 of 43	0%	19	accepted challenger
HRIS and HCM platforms	Core HR and payroll	0%	17 of 46	0%	2	under 10 labels · led by Rippling at 22%

Movement

This is the first edition on this tier, so no move can be computed for OnPay yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated OnPay across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	2	0	2
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	1	2	1	4
Perplexity Sonar	1	1	1	3
Grok 4.1 Fast	0	2	0	2
Mistral Small	0	1	1	2
DeepSeek V4 Flash	0	2	0	2
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	3	1	4
GLM 4.7 FlashX	0	4	0	4
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct9 labels1

Paraphrase7 labelsNone

Comparative23 labels1not counted in share

Budget-constrained38 labels5

Scale-constrained7 labelsNone

Negative20 labels4not counted in share

First choiceAlternativeMentionNegative104 labels in all, every segment counted; 6 of the 11 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the best default choice is usually OnPay if you want the lowest direct platform cost” Perplexity Sonar · Benefits administration · budget prompt · first choice

“Best for Core HR, Payroll, and Tax Compliance: OnPay ... OnPay is the exception.” Gemini 3.5 Flash · HR compliance · budget prompt · first choice

“OnPay offers a single affordable plan that includes payroll, tax filing, HR tools, and benefits administration in all 50 states” Claude Haiku 4.5 · Payroll software · budget prompt · alternative

“OnPay and Patriot are the go\u2011to options for US\u2011only, budget\u2011conscious businesses” GLM 4.7 FlashX · Payroll software · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as OnPay, over the 101 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and OnPay was named but was not.

ProductSame answerTook the first choice insteadHead to head

Gusto95 of 10148Not in the top three

Patriot Payroll49 of 10119Not in the top three

Rippling47 of 1012Not in the top three

QuickBooks Payroll42 of 1010Not in the top three

ADP24 of 1010Not in the top three

Paychex Flex21 of 1010Not in the top three

ADP RUN17 of 1011Not in the top three

BambooHR17 of 1010Not in the top three

Square Payroll17 of 1010Not in the top three

Justworks16 of 1010Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named OnPay. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 87 of the 101 answers that named OnPay and are not a share of its labels.

Domains cited

forbes.com64

gusto.com36

fitsmallbusiness.com30

peoplemanagingpeople.com26

adp.com24

learn.g2.com24

technologyadvice.com24

pcmag.com23

onpay.comYour site21

reddit.com21

272 of the 293 domain citations in answers naming OnPay came from somebody else's page.

Pages cited

forbes.com/advisor/business/software/best-payroll-services52

fitsmallbusiness.com/best-payroll-software-reviews24

technologyadvice.com/payroll-software21

cnbc.com/select/best-payroll-services-small-business20

learn.g2.com/best-payroll-software19

onpay.com/insights/best-small-business-payroll-software-picks19

pcmag.com/picks/best-payroll-services19

adp.com/resources/articles-and-insights/articles/t/the-best-payroll-software-providers-for14

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when OnPay's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as OnPay, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at onpay.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.