Every category where a model named ADP RUN for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Payroll software	Core HR and payroll	0%	17 of 43	0%	5	under 10 labels · led by Rippling at 28%
Employee onboarding	Onboarding and employee experience	0%	79 of 104	100%	1	under 10 labels · led by BambooHR at 29%
Time and attendance	Core HR and payroll	0%	49 of 90	0%	1	under 10 labels · led by UKG Ready at 15%

Movement

This is the first edition on this tier, so no move can be computed for ADP RUN yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated ADP RUN across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	1	0	2
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	1	0	2
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct13 labels1

Paraphrase7 labelsNone

Comparative18 labelsNone

Budget-constrained1 labelNone

Scale-constrained4 labelsNone

Negative10 labelsNone

First choiceAlternativeMentionNegative53 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“ADP RUN takes the top spot for small businesses that want a payroll platform built to scale” Claude Haiku 4.5 · Payroll software · comparative prompt · alternative

“Offers the backend power of ADP with a modern, simplified frontend designed for SMEs.” Qwen 3.7 Flash · Payroll software · comparative prompt · alternative

“If you are risk-averse and value compliance scale: Choose ADP RUN.” Gemini 3.5 Flash · Payroll software · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“G2 and Trustpilot consistently flag rigid templates and automated support loops” DeepSeek V4 Flash · Employee onboarding · negative prompt · soft negative

Named alongside

The products named in the same answers as ADP RUN, over the 53 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ADP RUN was named but was not.

ProductSame answerTook the first choice insteadHead to head

Gusto37 of 5326Not in the top three

Rippling26 of 532Not in the top three

OnPay17 of 531Not in the top three

QuickBooks Payroll17 of 530Not in the top three

BambooHR16 of 535Not in the top three

Patriot Payroll14 of 531Not in the top three

Paychex Flex11 of 530Not in the top three

Justworks6 of 530Not in the top three

Paylocity6 of 530Not in the top three

Checkr5 of 535Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named ADP RUN. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 44 of the 53 answers that named ADP RUN and are not a share of its labels.

Domains cited

forbes.com25

learn.g2.com23

fitsmallbusiness.com21

adp.comYour site16

gusto.com14

g2.com13

peoplemanagingpeople.com13

capterra.com9

rippling.com8

technologyadvice.com8

134 of the 150 domain citations in answers naming ADP RUN came from somebody else's page.

Pages cited

forbes.com/advisor/business/software/best-payroll-services16

adp.com/resources/articles-and-insights/articles/t/the-best-payroll-software-providers-for10

learn.g2.com/best-payroll-software9

fitsmallbusiness.com/best-payroll-software-reviews8

cnbc.com/select/best-payroll-services-small-business7

forbes.com/advisor/business/software/hris-systems7

pcmag.com/picks/best-payroll-services7

learn.g2.com/best-background-check-software6

Pages are listed as the models cited them.

Names read as ADP RUN

What the judge wrote, as written, with how often. The vendor table decides that these count as ADP RUN; a claim can dispute any of them.

RUN Powered by ADP 2ADP Run 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ADP RUN's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ADP RUN, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at adp.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.