Every category where a model named Square Payroll for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Payroll software	Core HR and payroll	0%	14 of 43	0%	7	under 10 labels · led by Rippling at 28%

Movement

This is the first edition on this tier, so no move can be computed for Square Payroll yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Square Payroll across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	1	0	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	1	1	2
Mistral Small	0	0	0
DeepSeek V4 Flash	1	1	2
Llama 4 Maverick	0	1	1
Qwen 3.7 Flash	0	0	0
Kimi K2	1	0	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase1 labelNone

Comparative10 labelsNone

Budget-constrained6 labelsNone

Scale-constrained0 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative24 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Simple needs with integrations | Slightly pricier than Patriot for basics” Grok 4.1 Fast · Payroll software · budget prompt · alternative

“Contractors & multistate payroll, POS ecosystem” DeepSeek V4 Flash · Payroll software · budget prompt · alternative

“Square Payroll is highly cost-effective” Gemini 3.5 Flash · Payroll software · budget prompt · alternative

“Best for Contractors & Simple Setup” Kimi K2 · Payroll software · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Square Payroll, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Square Payroll was named but was not.

ProductSame answerTook the first choice insteadHead to head

Gusto21 of 2416Not in the top three

OnPay17 of 242Not in the top three

Patriot Payroll13 of 245Not in the top three

Rippling12 of 240Not in the top three

QuickBooks Payroll11 of 241Not in the top three

ADP10 of 240Not in the top three

Paychex Flex8 of 240Not in the top three

ADP RUN5 of 241Not in the top three

Paycom5 of 240Not in the top three

Homebase4 of 240Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Square Payroll. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 20 of the 24 answers that named Square Payroll and are not a share of its labels.

Domains cited

forbes.com16

fitsmallbusiness.com8

learn.g2.com7

peoplemanagingpeople.com7

pcmag.com6

technologyadvice.com6

techrepublic.com6

workforce.com6

adp.com5

cnbc.com5

Seventy-two of the seventy-two domain citations in answers naming Square Payroll came from somebody else's page.

Pages cited

forbes.com/advisor/business/software/best-payroll-services15

fitsmallbusiness.com/best-payroll-software-reviews7

learn.g2.com/best-payroll-software6

pcmag.com/picks/best-payroll-services6

techrepublic.com/article/best-payroll-software6

adp.com/resources/articles-and-insights/articles/t/the-best-payroll-software-providers-for5

cnbc.com/select/best-payroll-services-small-business5

technologyadvice.com/payroll-software5

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Square Payroll's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Square Payroll, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at squarepayroll.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.