HR AI Index

Index › Vendors › Google Sheets + Looker Studio · September 2026 Edition

1 category · Named, not ranked

Google Sheets + Looker Studio

8Judge labels

3First choices

0Negative labels

6 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.1, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Google Sheets + Looker Studio was named 3 times in People analytics, where HiBob led with 15%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business9 of 96

under the label threshold

Mid-market12 of 99

under the label threshold

Enterprisenot named

No model named it for this buyer.

In people analytics · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Google Sheets + Looker Studio for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
People analytics	Workforce planning and analytics	2%	12 of 99	0%	3	under 10 labels · led by HiBob at 15%

Movement

This is the first edition on this tier, so no move can be computed for Google Sheets + Looker Studio yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Sheets + Looker Studio across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	1	0	1
Grok 4.1 Fast	0	1	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	1	1
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained7 labels3

Scale-constrained1 labelNone

Negative0 labelsNone

First choiceAlternativeMentionNegative8 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the best choice is usually Google Sheets + Looker Studio if you can tolerate a DIY setup, because it is the lowest-cost credible option” Perplexity Sonar · People analytics · budget prompt · first choice

“If your budget is extremely tight, you likely already have the tools you need.” Qwen 3.7 Flash · People analytics · budget prompt · alternative

“<10 employees: Go free with Google Sheets/Looker Studio or Zoho People.” Grok 4.1 Fast · People analytics · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Google Sheets + Looker Studio, over the 8 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Sheets + Looker Studio was named but was not.

ProductSame answerTook the first choice insteadHead to head

BambooHR7 of 83Not in the top three

Visier6 of 80Not in the top three

Lattice5 of 82Not in the top three

Factorial5 of 81Not in the top three

15Five5 of 80Not in the top three

ChartHop5 of 80Not in the top three

Personio4 of 81Not in the top three

Microsoft Power BI3 of 80Not in the top three

One Model3 of 80Not in the top three

Sage HR3 of 80Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Sheets + Looker Studio. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 8 of the 8 answers that named Google Sheets + Looker Studio and are not a share of its labels.

Domains cited

jugglehire.com8

peoplemanagingpeople.com8

personio.com8

firsthr.app6

selectsoftwarereviews.com6

hr.university4

basedash.com3

blog.kenjo.io3

eletive.com3

everhour.com3

Fifty-two of the fifty-two domain citations in answers naming Google Sheets + Looker Studio came from somebody else's page.

Pages cited

jugglehire.com/blog/hr-tips/people-analytics-tools8

peoplemanagingpeople.com/tools/best-people-analytics-software8

personio.com/hr-lexicon/hr-analytics-tools8

firsthr.app/compare/general/hr-analytics-software6

selectsoftwarereviews.com/buyer-guide/analytics-tools6

hr.university/tools/hr-analytics-software4

basedash.com/blog/best-bi-tools-for-hr-and-people-analytics-teams-compared-20263

blog.kenjo.io/best-hr-analytics-software3

Pages are listed as the models cited them.

Names read as Google Sheets + Looker Studio

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Sheets + Looker Studio; a claim can dispute any of them.

Google Sheets + Looker Studio (formerly Data Studio) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Sheets + Looker Studio's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Sheets + Looker Studio, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at google.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.