Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 33 of 57, unchanged
Gusto Benefits
2Judge labels
0First choices
0Negative labels
2 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Gusto Benefits was named 1 time in Benefits administration, where Gusto led with 20%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business33 of 57
0%1 label
under the label threshold
Mid-market36 of 67
0%1 label
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In benefits administration · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Gusto Benefits for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Benefits administration | Core HR and payroll | 0% | 36 of 67 | 0% | 1 | under 10 labels · led by Gusto at 20% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Gusto Benefits held within the floor in its one category: no change cleared 13 points.
Best category · Benefits administration · by segment
Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 34 of 62, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Benefits administration | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 36 of 67, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Gusto Benefits across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Gusto Benefits across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase2 labelsNone
Comparative0 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative2 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Gusto is best for simplicity and ease of use” Mistral Small · Benefits administration · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Gusto Benefits, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Gusto Benefits was named but was not.ShowHide
Named alongside
The products named in the same answers as Gusto Benefits, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Gusto Benefits was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Gusto Benefits. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 2 of the 2 answers that named Gusto Benefits and are not a share of its labels.
Domains cited
gitnux.org2
guideflow.com2
g2.com1
hibob.com1
hr.software1
hrtechsaas.com1
matchr.io1
outsourceaccelerator.com1
spotsaas.com1
worldmetrics.org1
Twelve of the twelve domain citations in answers naming Gusto Benefits came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
gusto.com is not in Google's top ten for any of the category's searches. In the answers, Gusto Benefits takes 0% of first choices and Gusto takes 20%.ShowHide
Search and answers
gusto.com is not in Google's top ten for any of the category's searches. In the answers, Gusto Benefits takes 0% of first choices and Gusto takes 20%.
ShowHideIn search
Google, US estimatesPosition for “benefits administration platform”
–
not in the top ten
Position for “benefits administration platforms”
–
not in the top ten
- Its company's site
- gusto.com shared with Gusto's other products; the figures are the site's
- Organic visits to its site
- about 1,629,483 a month
- Searches its site ranks for
- 94,560 · 5,645 in the top three
- Sites linking to it
- 22,465
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 36 of 67 in benefits administration
Segment leader
20%
Gusto
- First choices
- 0 across its categories
- Named in
- 2 answers
- Its own site cited
- in 2 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Follow Gusto Benefits
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Gusto is the company behind Gusto Benefits.ShowHide
The company
Gusto is the company behind Gusto Benefits.
ShowHideOn record
Company records- Also from Gusto
- Gusto + OpenComp, Gusto 401(k), powered, Gusto Global, Gusto Simple, Gusto Wallet
In its own words
Stated by the vendor, not checked- Positioning
- Returns a benefit supported by Gusto. The benefit object in Gusto contains high level information about a particular benefit type and its tax considerations.
- Customers named
- XYZ Corp
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Gusto Benefits's own pages state, read October 6, 2026: docs.gusto.com/embedded-payroll/reference/get-v1-benefits-benefit_id, docs.gusto.com/app-integrations/reference/get-v1-benefits-benefit_id, docs.gusto.com/embedded-payroll/reference/get-v1-company_benefits-company_benefit_id, docs.gusto.com/embedded-payroll/reference/put-v1-company_benefits-company_benefit_id, docs.gusto.com/app-integrations/reference/get-v1-company_benefits-company_benefit_id. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Gusto Benefits's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Gusto Benefits, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Gusto Benefits by email, built from the raw record of the edition. It shows:
- where Gusto Benefits is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Gusto Benefits, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.