Gusto · 3 categories · Named, not rankedGusto Simple
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| HR compliance and policy management | Core HR and payroll | 2% | 16 of 97 | 0% | 1 | under 10 labels · led by Rippling at 19% | newNew since September 2026: not ranked then, 2% now. |
| Payroll software | Core HR and payroll | 0% | 41 of 58 | 100% | 1 | under 10 labels · led by Rippling at 20% | |
| PEO providers | Core HR and payroll | 0% | 31 of 53 | 0% | 1 | under 10 labels · led by Justworks at 24% |
Movement
By model
How each model treated Gusto Simple across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 1 | 0 | 1 | 1 | 3 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“my budget pick is Gusto Simple—if you also need payroll” GPT-6 Luna · HR compliance · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Gusto Simple: $49/month + $6 per person; costs more” GPT-6 Luna · Payroll software · budget prompt · soft negative
Named alongside
The products named in the same answers as Gusto Simple, over the 5 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Gusto Simple was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 5 of the 5 answers that named Gusto Simple and are not a share of its labels.
Domains cited
Ten of the fourteen domain citations in answers naming Gusto Simple came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
gusto.com is not in Google's top ten for any of the category's searches. In the answers, Gusto Simple takes 2% of first choices and Rippling takes 19%.ShowHide
Search and answers
In search
Google, US estimates- Its company's site
- gusto.com shared with Gusto's other products; the figures are the site's
- Organic visits to its site
- about 1,629,483 a month
- Searches its site ranks for
- 94,560 · 5,645 in the top three
- Sites linking to it
- 22,465
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 1 across its categories
- Named in
- 5 answers
- Its own site cited
- in 5 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Follow Gusto Simple
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Gusto is the company behind Gusto Simple.ShowHide
The company
On record
Company records- Also from Gusto
- Gusto + OpenComp, Gusto 401(k), powered, Gusto Benefits, Gusto Global, Gusto Wallet
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Gusto Simple's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Gusto Simple, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Gusto Simple by email, built from the raw record of the edition. It shows:
- where Gusto Simple is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Gusto Simple, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.