HR AI Index

Index › Vendors › Hootsuite · September 2026 Edition

2 categories · Named, not ranked

Hootsuite

7Judge labels

0First choices

4Negative labels

4 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.1, every buyer segment counted.

Standing

2 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Hootsuite was named 2 times in Employee engagement surv and 1 other category, where Culture Amp led with 40%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business85 of 124

under the label threshold

Mid-market29 of 77

under the label threshold

Enterprise31 of 92

under the label threshold

In employee engagement surv · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Hootsuite for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Employee engagement surveys	Onboarding and employee experience	0%	29 of 77	0%	1	under 10 labels · led by Culture Amp at 40%
Workforce scheduling	Core HR and payroll	0%	78 of 94	100%	1	under 10 labels · led by Deputy at 26%

Movement

This is the first edition on this tier, so no move can be computed for Hootsuite yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Hootsuite across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	1	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	1	0	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative7 labelsNone

First choiceAlternativeMentionNegative7 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Stick with tools that work within platform terms of service (like Buffer, Hootsuite, Sprout Social, or Agorapulse” DeepSeek V4 Flash · Employee engagement surv · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Hootsuite is widely considered bloated, heavy, and aggressively overpriced for individual creators or small marketing agencies” Gemini 3.5 Flash · Workforce scheduling · negative prompt · soft negative

Named alongside

The products named in the same answers as Hootsuite, over the 7 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hootsuite was named but was not.

ProductSame answerTook the first choice insteadHead to head

Buffer3 of 70Not in the top three

Mailchimp2 of 71Not in the top three

Acuity Scheduling2 of 70Not in the top three

Apollo.io2 of 70Not in the top three

Calendly2 of 70Not in the top three

Discord2 of 70Not in the top three

Gong2 of 70Not in the top three

Mixmax2 of 70Not in the top three

SalesLoft2 of 70Not in the top three

Salesforce2 of 70Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Hootsuite. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 4 of the 7 answers that named Hootsuite and are not a share of its labels.

Domains cited

turnonwork.com4

maestra.io3

cityam.com2

comm100.com2

connectsafely.ai2

guardian.ng2

momentum.io2

asknicely.com1

bigideasdb.com1

birdeye.com1

Twenty of the twenty domain citations in answers naming Hootsuite came from somebody else's page.

Pages cited

turnonwork.com/how-to-choose-employee-engagement-platform4

maestra.io/blog/comparisons/best-customer-engagement-platforms3

cityam.com/four-most-useless-social-media-platforms2

comm100.com/blog/choose-right-customer-engagement-software.html2

guardian.ng/technology/why-nigerias-social-media-growth-industry-is-moving-away-from-bots2

momentum.io/blog/gong-io-alternatives-conversation-intelligence-revenue-orchestration2

asknicely.com/compare/birdeye-vs-podium1

bigideasdb.com/email-marketing-software-limitations-20261

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hootsuite's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hootsuite, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at hootsuite.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.