Index › Products › Optum Bank / Optum Financial · October 2026 Edition

1 category · Named, not ranked

Optum Bank / Optum Financial

4Judge labels

0First choices

2Negative labels

4 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.

Standing

1 label, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Optum Bank / Optum Financial was named 1 time in HSA & FSA admin, where HealthEquity led with 29%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business68 of 73

under the label threshold

Mid-market105 of 111

under the label threshold

Enterprise19 of 78

under the label threshold

In hsa & fsa admin · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Optum Bank / Optum Financial for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
HSA and FSA administrators	Compensation and total rewards	0%	105 of 111	100%	1	under 10 labels · led by HealthEquity at 29%

Movement

This is the first edition on this tier, so no move can be computed for Optum Bank / Optum Financial yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Optum Bank / Optum Financial across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Negative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	1	1
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0
GPT-6 Luna	0	0
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative2 labels1not counted in share

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative4 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Poorly designed, buggy website/portal, contact issues with customer service” DeepSeek V4 Flash · HSA & FSA admin · negative prompt · hard negative

Named alongside

The products named in the same answers as Optum Bank / Optum Financial, over the 4 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Optum Bank / Optum Financial was named but was not.

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ProductSame answerTook the first choice insteadHead to head

HSA Bank4 of 40Not among the top eight

HealthEquity3 of 41Not among the top eight

Further3 of 40Not among the top eight

Lively3 of 40Not among the top eight

Fidelity HSA2 of 41Not among the top eight

Alegeus2 of 40Not among the top eight

WEX Health2 of 40Not among the top eight

Alight Solutions1 of 40Not among the top eight

Benepass1 of 40Not among the top eight

Businessolver1 of 40Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Optum Bank / Optum Financial. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 4 of the 4 answers that named Optum Bank / Optum Financial and are not a share of its labels.

Domains cited

bbb.org2

benzinga.com2

business.optum.comYour site2

ca.trustpilot.com2

complaintsboard.com2

gitnux.org2

guideflow.com2

hrtechsaas.com2

insidehighered.com2

livelyme.com2

Eighteen of the twenty domain citations in answers naming Optum Bank / Optum Financial came from somebody else's page.

Pages cited

business.optum.com/en/financial-solutions/health-benefit-accounts/flexible-spending-accoun2

business.optum.com/en/financial-solutions/health-benefit-accounts/health-savings-accounts.2

gitnux.org/service/fsa-administration2

guideflow.com/blog/hsa-software2

hrtechsaas.com/blog/employee-benefits-technology-stack2

solutions.mycafehealth.com/solutions.php2

trustpilot.com/review/hsabank.com2

vendordirectory.shrm.org/category/benefits-administration-outsourcing/flexible-benefit-pla2

Pages are listed as the models cited them.

Search and answers

optum.com is not in Google's top ten for any of the category's searches. In the answers, Optum Bank / Optum Financial takes 0% of first choices and HealthEquity takes 29%.

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In search

Google, US estimates

Position for “hsa and fsa administrator”

–

not in the top ten

Position for “hsa and fsa administrators”

–

not in the top ten

Organic visits to its site: about 2,722,463 a month
Searches its site ranks for: 333,322 · 18,188 in the top three
Sites linking to it: 17,109
Paid Google search: 5 searches its ads show for, about 33 clicks and $581 a month (estimate)

Ads on GoogleDetailLess

77+ ads · 56 text, 17 video, 4 image · 77 shown in the last 30 days

First shown December 2022, as Urgent Care MSO, LLC, verified. Ads started 2025-11 to 2026-10: 63 in the year, 14 before. 43 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 105 of 111 in HSA & FSA admin

Segment leader

29%

HealthEquity

First choices: 0 across its categories
Named in: 4 answers
Its own site cited: in 4 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on optum.com

54,537

subdomains included

Content

1,290

counted in the table below

Documentation

170

Product · Integration

1 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	917	0	2025-03-04	Benefits administration
Glossary or explainer	139	6	2026-09-24
News or press	115	2	2026-09-17
Comparison	24	1	2026-09-14
Podcast or video	23	undated
Webinar or virtual event	22	undated
Conference or event	21	0	2022-07-01
Case study	12	undated
Template or tool	10	undated
Report or ebook	7	undated

Most recent

2026-09-24What to expect sleep study glossary or explainer
2026-09-17How owensboro health is creating more time for care news or press
2026-09-17Pablo hemophilia support story glossary or explainer
2026-09-14Urgent care vs emergency room comparison
2026-09-11Linda home infusion care story glossary or explainer
2026-09-01Ai makes healthcare support simpler news or press

Events in person

Last twelve months

September 27, 2026 to October 7, 2026Fall 2026 StandingHyatt Regency Jacksonville, Jacksonville, US · hosted

As the event pages on optum.com state them, read October 5, 2026.

How it is countedHide how it is counted

Every page optum.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Optum Bank / Optum Financial

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Optum Bank / Optum Financial is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Accounts to help you save and pay for health care expenses
optum.com
For: account holders
optum.com
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting, customers

What Optum Bank / Optum Financial's own pages state, read October 6, 2026: optum.com, optum.com/en/business/federal-government/health-policy/capabilities.html. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Optum Bank / Optum Financial's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Optum Bank / Optum Financial, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Optum Bank / Optum Financial by email, built from the raw record of the edition. It shows:

where Optum Bank / Optum Financial is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Optum Bank / Optum Financial, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.