Every category where a model named Zenefits for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
HR compliance and policy management	Core HR and payroll	2%	16 of 84	0%	2	under 10 labels · led by Rippling at 16%
HRIS and HCM platforms	Core HR and payroll	0%	28 of 46	0%	2	under 10 labels · led by Rippling at 22%
Payroll software	Core HR and payroll	0%	37 of 43	50%	2	under 10 labels · led by Rippling at 28%
Compensation management	Compensation and total rewards	0%	89 of 189	0%	1	under 10 labels · led by Pave at 18%
Employee onboarding	Onboarding and employee experience	0%	47 of 104	0%	1	under 10 labels · led by BambooHR at 29%
Leave and absence management	Core HR and payroll	0%	70 of 89	0%	1	under 10 labels · led by BambooHR at 28%
Workforce management suites	Core HR and payroll	0%	57 of 95	0%	1	under 10 labels · led by ADP Workforce Now at 19%

Movement

This is the first edition on this tier, so no move can be computed for Zenefits yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Zenefits across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	4	0	0	4
Kimi K2	0	1	0	1	2
GLM 4.7 FlashX	0	0	1	0	1
MiniMax M2.5	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase3 labelsNone

Comparative6 labelsNone

Budget-constrained5 labels1

Scale-constrained2 labelsNone

Negative10 labelsNone

First choiceAlternativeMentionNegative31 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Zenefits offers HR, payroll, and compliance features in one affordable bundle... Plans start at $8/employee/month.” Claude Haiku 4.5 · HR compliance · budget prompt · first choice

“Combines ATS, Benefits, and Payroll into a tight suite. Good if you want to reduce the number of vendors you deal with.” Qwen 3.7 Flash · Payroll software · direct prompt · alternative

“Compensation features available in the Growth plan at ~$14–$18/employee/month” Kimi K2 · Compensation management · budget prompt · alternative

“Modern/Cloudbase | Rippling, Zenefits, Gusto + Add-ons” Qwen 3.7 Flash · Workforce management sui · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Trustpilot Rating: 2.2/5 - Very poor - Caution: Multiple complaints about service quality” Kimi K2 · Payroll software · negative prompt · hard negative

Named alongside

The products named in the same answers as Zenefits, over the 31 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zenefits was named but was not.

ProductSame answerTook the first choice insteadHead to head

BambooHR24 of 316Not in the top three

Gusto22 of 316Not in the top three

Rippling19 of 312Not in the top three

Workday8 of 310Not in the top three

ADP Workforce Now7 of 311Not in the top three

SAP SuccessFactors7 of 310Not in the top three

ADP6 of 311Not in the top three

UKG Pro6 of 310Not in the top three

Namely5 of 310Not in the top three

Paychex Flex5 of 310Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zenefits. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 24 of the 31 answers that named Zenefits and are not a share of its labels.

Domains cited

peoplemanagingpeople.com13

forbes.com9

g2.com9

reddit.com9

technologyadvice.com8

bamboohr.com7

capterra.com6

hrcompared.com6

adp.com5

firsthr.app5

Seventy-seven of the seventy-seven domain citations in answers naming Zenefits came from somebody else's page.

Pages cited

hrcompared.com/guides/best-hr-software6

bamboohr.com/resources/guides/payroll-first-fails5

forbes.com/advisor/business/software/hris-systems4

beltstack.com/hr/compare3

outsail.co/post/top-10-hris-pain-points-for-companies3

paychex.com/articles/hcm/best-hris-systems3

pilotstack.online/reviews/bamboohr3

reddit.com/r/humanresources/comments/1gahnyo/least_awful_hrispayroll_provider_united_state3

Pages are listed as the models cited them.

Names read as Zenefits

What the judge wrote, as written, with how often. The vendor table decides that these count as Zenefits; a claim can dispute any of them.

Zenefits (Now TriNet Zenefits) 1Zenefits (TriNet HR Platform) 1Zenefits (under TriNet) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zenefits's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zenefits, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at zenefits.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.