AI Indexes
HR AI Index
October 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Compensation and total rewards › Financial wellness › Small business › October 2026 Edition

Financial wellness platforms for small business buyers

Asked as “financial wellness platform”, and as “employee financial wellness benefit”, on behalf of a small B2B company. 39 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
23%
Contested · Payactiv 10%
23ZayZoon10Payactiv08Chime Workplace59others

23% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01ZayZoon23%4%24accepted challenger
02Payactiv10%19%26accepted challenger
03LearnLux8%3%31accepted challenger
04SmartDollar8%21%28accepted challenger
05Origin5%0%12accepted challenger
06Enrich3%7%15accepted challenger
07Your Money Line3%9%11accepted challenger
Show the two products at 0%, ordered by negative rate
09DailyPay0%25%12criticized challenger
08BrightPlan0%23%13accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01ZayZoon23%
02Payactiv10%
03LearnLux8%
04SmartDollar8%
05Origin5%
06Enrich3%
07Your Money Line3%
08BrightPlan0%
09DailyPay0%

What they warned about

Zero of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Payactiv
19%
5 of 26 labels negative · 5 of 14 models · 2 hard negative
“Earned Wage Access (EWA) Providers with High Fees (e.g., DailyPay, PayActiv, ZayZoon)” DeepSeek V4 Flash, negative prompt
SmartDollar
21%
6 of 28 labels negative · 5 of 14 models · 2 hard negative
“Users criticize the **high fees** for SmartDollar, questioning its value and affordability for individuals and organizations.” Muse Glimmer 30B, negative prompt
DailyPay
25%
3 of 12 labels negative · 3 of 14 models · 1 hard negative
“Categories to Avoid or Approach with Extreme Caution ... Earned Wage Access (EWA) Providers with High Fees (e.g., DailyPay, PayActiv, ZayZoon)” DeepSeek V4 Flash, negative prompt
BrightPlan
23%
3 of 13 labels negative · 3 of 14 models
“BrightPlan ($4-10 PEPM) add costs unsuitable for tight budgets.” Grok 4.1 Fast, budget prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

74 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1030 links across 238 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

vendor site · G250 answers · 111 citations · 13 models
vendor site · Guideflow40 answers · 45 citations · 11 models
38 answers · 38 citations · 12 models
33 answers · 52 citations · 10 models
30 answers · 30 citations · 12 models
vendor site · Wellable26 answers · 29 citations · 10 models
25 answers · 36 citations · 11 models
22 answers · 22 citations · 11 models
vendor site · Vantage Fit20 answers · 21 citations · 9 models
20 answers · 20 citations · 12 models
19 answers · 19 citations · 10 models
18 answers · 30 citations · 9 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best financial wellness platform”, “financial wellness platform”, “financial wellness platforms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
ZayZoon zayzoon.com23%13390,50030439,8951
Payactiv payactiv.com10%190110,00070092,054$231136
LearnLux learnlux.com8%103720141,2940
SmartDollar smartdollar.hk8%612,900623
Chime Workplace chime.com8%6432011,490,450$409,615120
Origin useorigin.com5%45201,0002,574,13526,0019
Spring5%368,0001,050,697
FinFit finfit.com5%1322,20031218,87622
LifeCents5%
Enrich enrich.org3%3033,10012,22013,6839

Google's top ten for the three searches hold 25 sites; 5 of them are among the sites the models cited here (guideflow.com, myshortlister.com, peoplemanagingpeople.com, vantagefit.io, wellable.co). The first result for “best financial wellness platform” is myshortlister.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best financial wellness platform for a small B2B company?”Paraphrase“Which employee financial wellness benefit would you recommend to a small business that sells to other businesses?”Comparative“What are the top financial wellness platforms for a small team and how do they differ?”Budget-constrained“What is the best financial wellness platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a financial wellness platform. What should we look at?”Negative“Which financial wellness platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5SmartDollar
Three alternativesBeBalanced Financial Wellness, Enrich, LearnLux
no first choiceChangedLearnLux
Three alternativesBrightPlan, Financial Finesse, Questis
Payactiv
Four alternativesBeBalanced Financial Wellness, LearnLux, Spring, Vantage Fit
no first choicenothing named
GPT-5.4 miniSmartDollar
Four alternativesCompt, Forma, Tapcheck, ZayZoon
no first choiceChangedEnrich
Five alternativesLearnLux, Payactiv, Pennifi, SmartDollar, Wellhana
Wellable
Four alternativesBetterment at Work, SmartDollar, Tapcheck, Your Money Line
no first choicenothing named
Gemini 3.5 FlashOrigin
Four alternativesBetterment at Work, LearnLux, SecureSave, SmartDollar
LearnLux, OriginChanged
Two alternativesGuideline, Human Interest
Origin
Three alternativesLearnLux, Savology, Your Money Line
FinFit, ZayZoon
One alternativeSmartDollar
no first choicenothing named
Perplexity SonarZayZoon
Three alternativesBrightDime, LearnLux, Your Money Line
no first choiceChangedWoliba
Five alternativesBetterment at Work, Brightside, DailyPay, Financial Finesse, ZayZoon
Spring
Two alternativesSmartDollar, ZayZoon
against: Acorns, Your Money Line
no first choicenothing named
Grok 4.1 FastPayactiv
Three alternativesFinFit, SmartDollar, ZayZoon
no first choiceChanged
One alternativeSpring Financial Wellness
Nudge
Four alternativesBanzai, BrightPlan, Spring Financial Wellness, ZayZoon
Tapcheck
Two alternativesPayactiv, ZayZoon
against: BrightPlan, LearnLux
no first choice
Six alternativesBetterment at Work, BrightPlan, LearnLux, SmartDollar, Tapcheck, ZayZoon
against: GreenPath Financial Wellness, Paylocity, SmartDollar
Mistral SmallLearnLux, LifeCentsno first choiceChangedBanzai
Five alternativesBrightPlan, Enrich, Origin, SmartDollar, Tapcheck
SmartDollar, ZayZoon
Two alternativesGusto Wallet, LearnLux
against: Payactiv
no first choicenothing named
DeepSeek V4 FlashNudge Global
Three alternativesBrightDime, BrightPlan, Your Money Line
BrightDime, Edukate, LearnLuxChanged
Two alternativesOrbisPay, Payactiv
BrightPlan, Northstar
Six alternativesBanzai, EarnUp, Enrich, PayActive, Your Money Line, ZayZoon
ZayZoon
Two alternativesGusto Wallet, LearnLux
against: SmartDollar
no first choiceagainst: DailyPay, Payactiv, SmartDollar, ZayZoon
Llama 4 MaverickLifeCents
One alternativeLearnLux
no first choiceChangedno first choiceno first choiceno first choicenothing named
Qwen 3.7 FlashZayZoon
Three alternativesFinancial Fitness Passport, LearnLux, SmartDollar
against: Enrich, Personal Capital
no first choiceChanged
Two alternativesEnrich, Principal
Payactiv, Tapcheck
Two alternativesBanzai, EarnIn
Chime Workplace
Two alternativesLearnLux, Payactiv
against: BrightPlan
no first choiceagainst: DailyPay, Payactiv
Kimi K2ZayZoon
Three alternativesBetterment at Work, LifeCents, SmartDollar
no first choiceChangedBest Money Moves, Payactiv, ZayZoon
Three alternativesBrightPlan, LearnLux, SmartDollar
Best Money Moves, DebtWave
Three alternativesPayactiv, Rain, SmartDollar
against: BrightPlan
no first choiceagainst: Blueprint to Wealth, Brigit, Dave, EarnIn, Financial Education Services, GreenPath, Lurn, Netspend/Skylight, SmartDollar
GLM 4.7 FlashXFinFit
Two alternativesSmartDollar, myWealthBeing
no first choiceChangedSmartDollar
Three alternativesBetterment at Work, Payactiv, ZayZoon
Payactiv, ZayZoon
Two alternativesSmartDollar, Your Money Line
against: Wagestream
no first choiceagainst: EarnIn, Payactiv, SmartDollar
MiniMax M2.5Springno first choiceChangedEnrich
Six alternativesDailyPay, Northstar, Payactiv, Tapcheck, Wellable, ZayZoon
Chime Workplace, Payactiv
Two alternativesDailyPay, Spring
no first choicenothing named
GPT-6 LunaYour Money Line
Three alternativesOrigin, Pennifi, SmartDollar
no first choiceChangedChime Workplace, OneEleven LaunchPad
Three alternativesBrightPlan, Origin, SmartDollar
against: Pennifi
Enrich
One alternativeCFPB
no first choiceagainst: DailyPay, Dave, MoneyLion
Muse Glimmer 30BZayZoon
Two alternativesLearnLux, Spring
no first choiceChangedSmartDollar
Five alternativesBanzai, BrightPlan, Enrich, FinFit, Your Money Line
Chime Workplace, ZayZoon
Four alternativesLearnLux, Paychex FinFit, Rain, Your Money Line
no first choiceagainst: Payactiv, SmartDollar
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:24yes97 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:31yes24 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:31yes1627 s
Direct recommendationPerplexity Sonarsonar2026-10-04 22:38yes303 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:31yes209 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-04 22:18yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:18yes2126 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:40yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:17yes1328 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:28yes2241 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:38yes2324 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:28yes522 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-04 22:16yes418 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:37yes1820 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:18no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:21yes25 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:37yes121 s
ParaphrasePerplexity Sonarsonar2026-10-04 22:37yes202 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:19yes228 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-04 22:14no02 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:23yes2227 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:24yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:33yes519 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:27yes1424 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:39no017 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:19yes549 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-04 22:19yes319 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:15yes2230 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:33yes179 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:37yes68 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:20yes2330 s
ComparativePerplexity Sonarsonar2026-10-04 22:25yes184 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:39yes1913 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-04 22:36yes87 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:23yes2349 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:16yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:31yes1030 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:20yes2532 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:19yes2493 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:16yes1317 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-04 22:36yes627 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:35yes2441 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:23yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:36yes56 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:15yes2128 s
Budget constrainedPerplexity Sonarsonar2026-10-04 22:37yes175 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:21yes198 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 22:37yes85 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:38yes2422 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:30yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:35yes729 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:24yes2426 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:25yes2534 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:24yes1127 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-04 22:21yes214 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:20yes1316 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:15no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:24no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:26no015 s
Scale constrainedPerplexity Sonarsonar2026-10-04 22:23yes184 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:38yes1510 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 22:28no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:29yes1732 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:25yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:22no022 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:14yes1524 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:31yes1359 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:35no05 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-04 22:38yes318 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:37yes1018 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:26yes199 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:33no06 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:13yes1928 s
Negative framingPerplexity Sonarsonar2026-10-04 22:26yes174 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:25yes2111 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-04 22:39yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:19yes2333 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:20yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:28yes1538 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:29yes2535 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:38yes2321 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:25yes1016 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-04 22:20yes441 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:29yes2329 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
BeBalanced
Blueprint to Wealth
CFPB
DebtWave
EarnUp
Edukate
Financial Education Services
Financial Fitness Passport
GreenPath
MSA
Netspend Skylight PayOptions
Netspend/Skylight
OneEleven LaunchPad
PayActive
Paychex FinFit
Paytient
Personal Capital (Empower)
Spring Financial
Wellhana
myWealthBeing
Discontinued, still offered
No shut-down product was recommended here.
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