Job advertising and distribution
Asked as “programmatic job advertising platform”, and as “job posting distribution tool”, on behalf of a mid-market B2B company. 39 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the five products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01JobTarget21%
JobTarget21%02Joveo21%
Joveo21%03Appcast15%
Appcast15%04ZipRecruiter5%
ZipRecruiter5%05Indeed3%
Indeed3%06LinkedIn3%
LinkedIn3%07Glassdoor0%
Glassdoor0%08Recruitics0%
Recruitics0%09Dice0%
Dice0%10CareerBuilder0%
CareerBuilder0%11Monster0%
Monster0%02What they warned about
Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Indeed34%
10 of 29 labels negative · 8 of 12 models
“Many major platforms (including Indeed and ZipRecruiter) have shifted heavily toward pay-per-click or pay-per-application models. Without strict guardrails... budget vampires” Gemini 3.5 Flash, negative prompt
Monster73%
8 of 11 labels negative · 7 of 12 models
“Older, formerly dominant job boards (such as Monster or CareerBuilder) that still charge premium, flat-rate subscription fees” Gemini 3.5 Flash, negative prompt
Intch100%
6 of 6 labels negative · 6 of 12 models · 6 hard negative
“Promises "5,000+ job matches" ... but delivers recurring charges that are difficult to cancel, fake listings, and immediate spam calls after registration” MiniMax M2.5, negative prompt
CareerBuilder58%
7 of 12 labels negative · 6 of 12 models
“Older, formerly dominant job boards (such as Monster or CareerBuilder) that still charge premium, flat-rate subscription fees” Gemini 3.5 Flash, negative prompt
03What they cite
Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
63 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 758 links across 197 sites, every framing counted. Ranked by the number of answers carrying the site or page.
34 answers · 68 citations · 10 models
vendor site · Guideflow29 answers · 35 citations · 10 models
vendor site · Joveo23 answers · 40 citations · 10 models
vendor site · Select Software Reviews23 answers · 23 citations · 10 models
20 answers · 20 citations · 10 models
19 answers · 19 citations · 9 models
vendor site · Adway16 answers · 24 citations · 7 models
12 answers · 18 citations · 8 models
vendor site · JobTarget12 answers · 16 citations · 7 models
vendor site · LinkedIn11 answers · 18 citations · 8 models
vendor site · Pin11 answers · 13 citations · 8 models
10 answers · 12 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
27 answers · 10 models
23 answers · 10 models
20 answers · 10 models
19 answers · 9 models
15 answers · 9 models
13 answers · 7 models
10 answers · 5 models
10 answers · 9 models
9 answers · 9 models
9 answers · 7 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best programmatic job advertising platform for a mid-market B2B company?”Paraphrase“Which job posting distribution tool would you recommend to a mid-sized B2B company?”Comparative“What are the top job advertising platforms and how do they differ?”Budget-constrained“What is the best programmatic job advertising platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a programmatic job advertising platform. What should we look at?”Negative“Which job advertising platforms should I avoid or be cautious about?”
Claude Haiku 4.5Joveono first choiceChangedJoveoagainst: IndeedAppcastno first choiceagainst: Facebook Jobs, Handshake, Indeed, LinkedIn, X, ZipRecruiter
Two alternatives
Appcast, JobTargetTwo alternatives
Appcast, DE AmplifyOne alternative
JobTargetGPT-5.4 miniJoveono first choiceChangedIndeedagainst: MonsterJobTargetagainst: Appcast, Joveo, Recruiticsno first choicenothing named
Three alternatives
Appcast, JobTarget, TalrooFour alternatives
Glassdoor, LinkedIn Jobs, Snagajob, ZipRecruiterOne alternative
GoHireGemini 3.5 FlashAdwayWorkableChangedIndeed, LinkedIn JobsJobTargetagainst: Joveo, Recruitics, Veritone HireJobTargetagainst: Appcast, Joveo, Recruiticsagainst: CareerBuilder, Craigslist, Facebook Groups, Indeed, Ladders, LinkedIn, Monster, ZipRecruiter
Three alternatives
Appcast, JobTarget, JoveoThree alternatives
Broadbean, Greenhouse, ZipRecruiterFour alternatives
Google for Jobs, Handshake, Wellfound, ZipRecruiterFour alternatives
Appcast, DE Amplify, Talent.com, ZipRecruiterTwo alternatives
Adway, WonderkindPerplexity SonarJobTargetWorkableChangedIndeedagainst: MonsterJobTargetno first choiceagainst: Facebook Jobs, Instagram, LinkedIn, Telegram, TikTok, WhatsApp
Three alternatives
Appcast, Joveo, RecruiticsFour alternatives
Broadbean, Greenhouse, JobAdder, LeverSeven alternatives
Appcast, Dice, FlexJobs, Joveo, LinkedIn, We Work Remotely, ZipRecruiterOne alternative
TalrooGrok 4.1 FastJoveoagainst: IndeedWorkableChangedIndeedJobTargetagainst: Appcast, Indeed, Joveono first choiceagainst: Bebee, CareerBuilder, Glassdoor, Intch, Ladders, Lensa, Workday Recruiting, ZipRecruiter
Three alternatives
Appcast, Radancy, RecruiticsThree alternatives
Broadbean, JazzHR, ZipRecruiterOne alternative
LinkedInTwo alternatives
Adway, DE AmplifyMistral SmallJoveoBroadbeanChangedIndeedDE Amplifyno first choiceagainst: Bebee, Dice, Intch, Jobot, Ladders, Lensa, ZipRecruiter
Two alternatives
Adaptive Talent, AppcastThree alternatives
Joveo, Manatal, MightyRecruiterThree alternatives
Glassdoor, LinkedIn Jobs, ZipRecruiterThree alternatives
Appcast, Joveo, VONQDeepSeek V4 FlashJoveoagainst: DE Amplify, PandoLogic, Recruitics, TalrooBroadbean, SmartRecruitersChangedagainst: GreenhouseIndeed, LinkedInagainst: Stack Overflow, TriplebyteAppcastagainst: Joveo, Radancy, TalentifyAppcastagainst: CareerBuilder, Indeed, Intch, Monster
One alternative
AppcastFive alternatives
Breezy HR, Idibu, JazzHR, JobAdder, WorkableTwo alternatives
Glassdoor, ZipRecruiterThree alternatives
Adway, DE Amplify, TalrooFour alternatives
Joveo, PandoLogic, Recruitics, VONQLlama 4 MaverickJoveoMightyRecruiterChangedno first choiceno first choiceno first choiceagainst: Bebee, Dice, Intch, Jobot, Ladders, Lensa
One alternative
MindMatchTwo alternatives
Jobboardly, Ustech AutomationsQwen 3.7 FlashJoveoIndeed, LinkedInChangedagainst: Taleo, Workday RecruitingIndeedZipRecruiteragainst: LinkedIn Adsno first choiceagainst: CareerBuilder, Craigslist, Facebook Groups, Fiverr, Freelancer, Indeed, Monster, Upwork
Three alternatives
Appcast, JobTarget, RecruiticsEight alternatives
Ashby, Built In, Greenhouse, Jobvite, Lever, TalentBin, Wellfound, ZipRecruiterSeven alternatives
Dice, FlexJobs, Glassdoor, Handshake, LinkedIn, Wellfound, ZipRecruiterTwo alternatives
Adaptive Talent, TalrooKimi K2JoveoJazzHR, WorkableChangedIndeedAppcastno first choiceagainst: Craigslist, Facebook Marketplace, Glassdoor, Indeed, LinkedIn, ZipRecruiter
One alternative
RecruiticsTwo alternatives
Lever, ManatalThree alternatives
Glassdoor, LinkedIn, ZipRecruiterTwo alternatives
Adway, RecruitmentAds.comGLM 4.7 FlashXJobTargetVONQChangedagainst: BroadbeanIndeed, LinkedIn Jobsagainst: CareerBuilder, MonsterDE Amplifyno first choiceagainst: CareerBuilder, Cyber Focus AI, CyberCoders, Dice, Glassdoor, Indeed, Intch, Jobgether / Jobleads, Jobot, Lensa, LinkedIn, Mercor, Monster, RemoteHunter, Swooped, Talentify, ZipRecruiter
Three alternatives
Appcast, Joveo, RecruiticsTwo alternatives
Appcast, JoveoEleven alternatives
Built In, Dice, FlexJobs, Glassdoor, Google for Jobs, Handshake, Pin, Skima AI, Snagajob, Wellfound, ZipRecruiterFour alternatives
Appcast, JobHorse, Jobvite, TalrooMiniMax M2.5Appcast, JobTargetZipRecruiterChangedno first choiceAppcastagainst: Talentifyno first choiceagainst: CareerBuilder, Glassdoor, Indeed, Intch, LinkedIn, Monster
Two alternatives
Joveo, TalrooThree alternatives
Greenhouse, Indeed, WorkableFour alternatives
Adway, DE Amplify, JobAdX, TalrooBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 21:04 | yes | 18 | 10 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 19:25 | yes | 3 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 21:56 | yes | 7 | 52 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-17 19:55 | yes | 20 | 5 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 18:20 | yes | 32 | 17 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 18:05 | yes | 7 | 6 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 20:56 | yes | 19 | 23 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 21:12 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 19:03 | yes | 7 | 53 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 20:02 | yes | 10 | 27 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 21:06 | yes | 27 | 31 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 18:41 | yes | 8 | 29 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 18:47 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 20:35 | no | 0 | 3 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 21:55 | yes | 17 | 43 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-17 19:47 | yes | 20 | 6 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 17:53 | yes | 33 | 16 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 20:00 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 20:47 | yes | 19 | 17 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 20:46 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 18:34 | no | 0 | 32 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 18:20 | yes | 8 | 22 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 20:45 | yes | 12 | 38 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 18:08 | yes | 5 | 17 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 18:53 | yes | 9 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 17:54 | yes | 5 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 19:35 | yes | 11 | 20 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-17 20:29 | yes | 20 | 11 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 20:57 | yes | 14 | 9 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 19:14 | yes | 5 | 7 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 18:29 | yes | 18 | 26 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 21:35 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 18:05 | yes | 5 | 27 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 18:46 | yes | 10 | 26 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 21:24 | yes | 13 | 62 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 21:18 | yes | 5 | 21 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 18:42 | yes | 9 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 18:15 | yes | 3 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 19:58 | yes | 17 | 21 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-17 21:35 | yes | 20 | 4 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 20:45 | yes | 35 | 23 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 21:07 | yes | 9 | 27 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 20:21 | yes | 20 | 21 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 19:56 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 20:03 | yes | 9 | 37 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 19:34 | yes | 18 | 23 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 17:59 | yes | 11 | 25 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 18:11 | yes | 12 | 42 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 19:25 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 20:24 | no | 0 | 14 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 19:33 | yes | 11 | 21 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-17 19:38 | yes | 20 | 9 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 19:44 | yes | 12 | 11 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 20:45 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 19:08 | yes | 15 | 28 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 19:37 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 20:15 | no | 0 | 26 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 20:21 | yes | 17 | 71 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 20:10 | yes | 15 | 38 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 19:11 | yes | 5 | 19 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 21:38 | yes | 18 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 18:55 | no | 0 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 22:04 | yes | 31 | 52 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-17 19:33 | yes | 17 | 8 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 19:10 | yes | 39 | 18 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 18:10 | yes | 5 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 21:41 | yes | 29 | 25 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 21:20 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 21:11 | no | 0 | 26 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 19:54 | yes | 15 | 22 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 18:29 | yes | 13 | 49 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 21:21 | yes | 5 | 40 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
Facebook read as Facebook Jobs
Meta Ads read as Meta
Skima read as Skima AI
Stack Overflow Jobs read as Stack Overflow
Twitter read as X
Workday read as Workday Recruiting
Workday (as job portal) read as Workday Recruiting
Unresolved, counted raw
37 signals
Adstra
AllRetailJobs
Cyber Focus AI
CyberCoders
DiversityJobs
Facebook Marketplace
Foundit
Idealist
JobHorse
Jobgether / Jobleads
Jobs.bg
LinkedIn Careers/LinkedIn Recruiter Lite
LogicMelon
MindMatch
Naukri
RecruitmentAds.com
RemoteHunter
Swooped
TalentBin
Textkernel
Triplebyte
Ustech Automations
VDAB
Wonderkind
Y Combinator's Work at a Startup
jobs.ca
karriere.at
Discontinued, still offered
No shut-down product was recommended here.