Job advertising and distribution for small business buyers
Asked as “programmatic job advertising platform”, and as “job posting distribution tool”, on behalf of a small B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the four products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01JobTarget19%
JobTarget19%02Joveo15%
Joveo15%03Appcast13%
Appcast13%04JazzHR11%
JazzHR11%05ZipRecruiter4%
ZipRecruiter4%06Google for Jobs0%
Google for Jobs0%07Indeed0%
Indeed0%08LinkedIn0%
LinkedIn0%09Craigslist0%
Craigslist0%02What they warned about
Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Indeed38%
12 of 32 labels negative · 10 of 12 models
“scammers exploit popular job sites like Indeed and LinkedIn by copying legitimate job postings. While these are still widely used and generally reputable, be aware that fake versions...” MiniMax M2.5, negative prompt
ZipRecruiter30%
9 of 30 labels negative · 8 of 12 models
“ZipRecruiter (Auto-Renewal and "Pay-to-Stay" Costs) ... a trial that auto-converts to a full subscription. If you forget to cancel, you are locked in for a year.” DeepSeek V4 Flash, negative prompt
Monster89%
8 of 9 labels negative · 7 of 12 models · 5 hard negative
“Legacy sites like Monster, CareerBuilder (now Monster+): Recent bankruptcies (2025) reduced relevance; low traffic, outdated reach” Grok 4.1 Fast, negative prompt
Appcast38%
10 of 26 labels negative · 7 of 12 models · 1 hard negative
“You should avoid large enterprise platforms like **Appcast** or **Joveo**” GLM 4.7 FlashX, budget prompt
03What they cite
Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
63 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 849 links across 230 sites, every framing counted. Ranked by the number of answers carrying the site or page.
29 answers · 72 citations · 11 models
vendor site · Guideflow29 answers · 32 citations · 10 models
vendor site · Select Software Reviews27 answers · 27 citations · 10 models
vendor site · FitGap20 answers · 25 citations · 10 models
vendor site · Joveo19 answers · 36 citations · 9 models
16 answers · 21 citations · 9 models
16 answers · 16 citations · 9 models
15 answers · 15 citations · 8 models
vendor site · Adway14 answers · 20 citations · 8 models
14 answers · 14 citations · 7 models
vendor site · Pin13 answers · 15 citations · 7 models
13 answers · 13 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
24 answers · 10 models
24 answers · 10 models
20 answers · 10 models
17 answers · 10 models
14 answers · 7 models
14 answers · 8 models
14 answers · 9 models
13 answers · 7 models
12 answers · 8 models
11 answers · 7 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best programmatic job advertising platform for a small B2B company?”Paraphrase“Which job posting distribution tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top job advertising platforms for a small team and how do they differ?”Budget-constrained“What is the best programmatic job advertising platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a programmatic job advertising platform. What should we look at?”Negative“Which job advertising platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Joveono first choiceChangedIndeed, ZipRecruiteragainst: LinkedInAppcastno first choiceagainst: CareerBuilder, Craigslist, Facebook Jobs, Glassdoor, Indeed, Instagram, LinkedIn, Monster, Telegram, TikTok, WhatsApp
Three alternatives
Hey Sid, LinkedIn Ads, SmartyAds DSPOne alternative
TalrooGPT-5.4 miniJobTargetagainst: JoveoWizehireChangedagainst: ZipRecruiterIndeedJobTargetagainst: Appcast, Joveono first choicenothing named
Two alternatives
Appcast, Veritone HireThree alternatives
JOIN, Postings.com, Zoho RecruitTwo alternatives
LinkedIn Jobs, ZipRecruiterOne alternative
MonsterGemini 3.5 FlashAdway, Gaia, JobTargetagainst: Appcast, Joveo, RadancyWorkableChangedIndeed, LinkedIn JobsJobTargetagainst: Appcast, Indeed, Joveo, RecruiticsAppcastagainst: Indeed, PandoLogic, Radancy, Recruiticsagainst: CareerBuilder, Craigslist, Indeed, LinkedIn Jobs, Monster
Four alternatives
Appcast, Greenhouse, JobAdX, WorkableThree alternatives
Breezy HR, JazzHR, Zoho RecruitFive alternatives
Breezy HR, Google for Jobs, Manatal, Wellfound, ZipRecruiterThree alternatives
Broadbean, DE Amplify, JOINFour alternatives
DE Amplify, Greenhouse, JobTarget, WorkablePerplexity SonarJobTarget, LinkedIn Adsagainst: Appcast, Demandbase, Joveo, ZoomInfoJazzHRChangedIndeed, ZipRecruiterJoveoagainst: Appcastno first choiceagainst: Airtasker, Dice
Four alternatives
CareerPlug, GoHire, JOIN, SmoothHiringSix alternatives
Craigslist, Dice, Facebook Jobs, Handshake, LinkedIn Jobs, SnagajobTwo alternatives
DE Amplify, RecruiticsGrok 4.1 FastJoveoagainst: Appcast, Radancy, RecruiticsJazzHRChangedIndeed, LinkedInJobTargetagainst: Joveo, RecruiticsAppcastagainst: BlackCareers.org, CareerBuilder, DiversityWorking.com, IMDiversity.com, Indeed, LinkedIn, Monster, ZipRecruiter
One alternative
TalrooFour alternatives
Breezy HR, LinkedIn Jobs, ZipRecruiter, Zoho RecruitThree alternatives
Glassdoor, Wellfound, ZipRecruiterThree alternatives
Adway, Appcast, TalrooThree alternatives
DE Amplify, Joveo, RadancyMistral SmallAppcast, JoveoJazzHRChangedIndeed, ZipRecruiterJoveono first choiceagainst: Craigslist, Glassdoor, Indeed, Monster, ZipRecruiter
One alternative
Adaptive TalentFive alternatives
Craigslist, Facebook Jobs, Handshake, LinkedIn, SnagajobOne alternative
AppcastDeepSeek V4 FlashAppcastagainst: JobG8, Joveo, PandoLogic, RecruiticsBetterteamChangedagainst: ZipRecruiterIndeedagainst: GlassdoorDirectlyApplyDE Amplifyagainst: Craigslist, Indeed, Intch, LinkedIn, Monster, ZipRecruiter
One alternative
AdwayTwo alternatives
Indeed, LinkedInFive alternatives
Craigslist, Google for Jobs, Handshake, LinkedIn, ZipRecruiterTwo alternatives
Appcast, JobTargetFour alternatives
Appcast, Joveo, PandoLogic, RadancyLlama 4 MaverickTalent NexusJazzHRChangedIndeed, ZipRecruiterAppcast, Joveono first choiceagainst: Airtasker, Dice, Indeed, LinkedIn, Snagajob, ZipRecruiter
Two alternatives
Appcast, JoveoOne alternative
GuideflowThree alternatives
Craigslist, Handshake, LinkedInQwen 3.7 FlashJobTargetagainst: AppcastWorkableChangedagainst: JobislandWellfoundZipRecruiteragainst: CareerBuilder, LinkedIn, Monsterno first choiceagainst: CareerBuilder, Craigslist, Indeed, Intch, Monster, ZipRecruiter
One alternative
Adstra.aiTwo alternatives
LinkedIn Recruiter, ZipRecruiterFive alternatives
GitHub, Indeed, LinkedIn, RemoteOK, We Work RemotelyFour alternatives
Adzuna, EasyJobs, Indeed, WellfoundKimi K2ZipRecruiterBreezy HRChangedIndeedagainst: GlassdoorJoveo, TalrooAdwayagainst: CareerBuilder, Indeed, Monster, ZipRecruiter
Three alternatives
Appcast, Indeed, JoveoThree alternatives
JazzHR, Workable, ZipRecruiterTwo alternatives
LinkedIn, ZipRecruiterFour alternatives
Indeed, JobAdX, TalentBurst, Zoho RecruitThree alternatives
DE Amplify, JobTarget, TalrooGLM 4.7 FlashXJobTargetagainst: Appcast, Joveo, RecruiticsJazzHRChangedJazzHR, WorkableJobTargetagainst: Appcast, Joveono first choiceagainst: CareerBuilder, Indeed, Intch, LinkedIn, ZipRecruiter
Two alternatives
Workable, ZipRecruiterSix alternatives
100Hires, Breezy HR, Greenhouse, Lever, Teamtailor, ZipRecruiterOne alternative
TalrooMiniMax M2.5Adway, Talrooagainst: AppcastBreezy HRChangedIndeed, LinkedIn Jobsagainst: GlassdoorDE Amplify, Talroono first choiceagainst: Indeed, LinkedIn
One alternative
JoveoTwo alternatives
Jobboardly, ZipDoThree alternatives
Craigslist, PostJobFree, ZipRecruiterThree alternatives
Adway, Appcast, TalentBurstBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 19:43 | yes | 9 | 9 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 18:34 | yes | 3 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 18:31 | yes | 27 | 30 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-17 20:35 | yes | 20 | 9 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 21:27 | yes | 27 | 22 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 19:51 | yes | 7 | 7 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 19:25 | yes | 23 | 38 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 21:46 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 20:58 | yes | 24 | 88 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 20:12 | yes | 20 | 27 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 19:35 | yes | 32 | 54 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 20:13 | yes | 13 | 28 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 19:08 | no | 0 | 3 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 20:34 | yes | 5 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 19:56 | yes | 11 | 19 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-17 19:46 | yes | 20 | 4 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 21:17 | yes | 28 | 13 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 18:39 | yes | 5 | 24 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 21:28 | yes | 29 | 21 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 21:39 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 18:55 | no | 0 | 29 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 18:10 | yes | 20 | 29 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 19:18 | yes | 10 | 34 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 18:44 | yes | 7 | 34 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 21:18 | yes | 18 | 12 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 19:48 | yes | 4 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 20:14 | yes | 11 | 23 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-17 19:25 | yes | 20 | 8 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 18:20 | yes | 19 | 13 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 20:58 | yes | 5 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 18:30 | yes | 18 | 20 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 19:40 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 17:58 | no | 0 | 29 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 19:06 | yes | 9 | 23 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 20:39 | yes | 10 | 67 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 20:30 | yes | 9 | 22 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 19:09 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 19:23 | yes | 3 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 18:43 | yes | 18 | 267 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-17 19:34 | yes | 20 | 17 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 20:41 | yes | 33 | 20 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 21:00 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 19:38 | yes | 25 | 30 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 19:23 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 19:41 | no | 0 | 30 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 20:14 | yes | 10 | 20 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 21:37 | yes | 26 | 49 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 18:52 | yes | 10 | 25 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 21:35 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 21:11 | no | 0 | 9 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 18:18 | yes | 20 | 30 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-17 20:54 | yes | 20 | 7 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 19:10 | yes | 13 | 12 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 17:56 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 21:32 | yes | 16 | 28 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 20:41 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 21:37 | yes | 9 | 23 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 17:57 | yes | 11 | 30 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 19:23 | yes | 13 | 54 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 21:26 | no | 0 | 53 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-17 19:59 | yes | 18 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-17 21:21 | no | 0 | 4 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-17 18:33 | yes | 17 | 24 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-17 21:32 | yes | 20 | 7 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-09-17 19:34 | yes | 35 | 19 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-17 19:27 | yes | 5 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-17 18:05 | yes | 27 | 41 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-17 18:00 | yes | 5 | 4 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-17 18:37 | yes | 18 | 75 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-17 21:23 | yes | 23 | 52 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-17 19:43 | yes | 21 | 118 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-17 17:56 | yes | 15 | 37 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
Facebook read as Facebook Jobs
Google Jobs read as Google for Jobs
Unresolved, counted raw
Adstra.ai
BlackCareers.org
DirectlyApply
DiversityWorking.com
EasyJobs (formerly HireAbility)
Gaia
Hey Sid
IMDiversity.com
JSearch
Jobisland
JobsPipe
Jora
Mechanical Job
Niche job boards
Poached
Postings.com
RemoteOK
SalesDevJobs
SmartyAds DSP
Y Combinator Jobs
ZipDo
Discontinued, still offered
No shut-down product was recommended here.