Every category where a model named Adobe Captivate for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Course authoring tools	Learning and development	5%	5 of 86	26%	43	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Adobe Captivate yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Adobe Captivate across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	2	0	3
GPT-5.4 mini	0	2	1	0	3
Gemini 3.5 Flash	0	2	0	3	5
Perplexity Sonar	1	1	1	1	4
Grok 4.1 Fast	0	2	1	2	5
Mistral Small	0	0	2	0	2
DeepSeek V4 Flash	0	4	1	1	6
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	1	2	0	2	5
Kimi K2	0	2	0	2	4
GLM 4.7 FlashX	0	2	1	0	3
MiniMax M2.5	1	1	0	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct28 labels1

Paraphrase8 labelsNone

Comparative28 labelsNone

Budget-constrained20 labels5

Scale-constrained14 labelsNone

Negative19 labels1not counted in share

First choiceAlternativeMentionNegative117 labels in all, every segment counted; 6 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd recommend starting with iSpring Suite (budget-conscious) or Adobe Captivate (best value for features)” MiniMax M2.5 · Course authoring tools · direct prompt · first choice

“Get Adobe Captivate. It offers the most professional features per dollar spent.” Qwen 3.7 Flash · Course authoring tools · budget prompt · first choice

“Adobe Captivate is a strong choice because it is described as "best value"” Perplexity Sonar · Course authoring tools · budget prompt · first choice

“Excellent for complex software simulations, virtual reality modules, and highly customized learner tracks.” Gemini 3.5 Flash · Course authoring tools · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid premium tools like ... Adobe Captivate (~$400/year)\u2014great but not budget-friendly.” Grok 4.1 Fast · Course authoring tools · budget prompt · hard negative

“learning it or buying licenses for it now is a dead end” Gemini 3.5 Flash · Course authoring tools · negative prompt · hard negative

“Adobe Captivate | Bugs requiring frequent rework, steeper learning curve, audio muting issues on slide revisits, each project limited to single SCORM module” Kimi K2 · Course authoring tools · negative prompt · soft negative

“Why to be cautious: When Adobe launched the "All-New Captivate," they ... stripped out many of the advanced features” Gemini 3.5 Flash · Course authoring tools · negative prompt · soft negative

Named alongside

The products named in the same answers as Adobe Captivate, over the 116 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Captivate was named but was not.

ProductSame answerTook the first choice insteadHead to head

iSpring Suite92 of 11615Not in the top three

Articulate 36084 of 11655Not in the top three

Easygenerator53 of 1167Not in the top three

Elucidat49 of 1161Not in the top three

H5P41 of 1169Not in the top three

Articulate Storyline32 of 1163Not in the top three

dominKnow | ONE32 of 1161Not in the top three

Lectora32 of 1160Not in the top three

Articulate Rise 36026 of 11610Not in the top three

Camtasia14 of 1160Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adobe Captivate. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 94 of the 116 answers that named Adobe Captivate and are not a share of its labels.

Domains cited

elearningindustry.com64

colossyan.com51

gartner.com50

elearningsolutionslab.com46

confirm.com42

easygenerator.com34

guideflow.com32

ispringsolutions.com32

lingio.com31

atomisystems.com29

411 of the 411 domain citations in answers naming Adobe Captivate came from somebody else's page.

Pages cited

gartner.com/reviews/market/elearning-authoring-tools50

colossyan.com/posts/elearning-authoring-tools-comparison-chart-for-2026-top-10-tools49

elearningsolutionslab.com/best-elearning-authoring-tools46

confirm.com/blog/elearning-authoring-tools41

lingio.com/blog/elearning-authoring-tools29

intellum.com/resources/blog/elearning-authoring-tools28

elearningindustry.com/directory/software-categories/elearning-authoring-tools/market/smb25

collab.thehumanco.org/blog/best-elearning-authoring-tools24

Pages are listed as the models cited them.

Names read as Adobe Captivate

What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Captivate; a claim can dispute any of them.

Adobe Captivate "Classic" (Version 11.x and older) 1Adobe Captivate (The "All-New" Version) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Captivate's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Captivate, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at adobe.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.