Every category where a model named Articulate 360 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Course authoring tools	Learning and development	22%	1 of 86	14%	35	accepted challenger
Learning management systems	Learning and development	0%	44 of 74	0%	1	under 10 labels · led by TalentLMS at 48%

Movement

This is the first edition on this tier, so no move can be computed for Articulate 360 yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Articulate 360 across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	0	0	0	2
GPT-5.4 mini	2	0	0	0	2
Gemini 3.5 Flash	3	0	0	2	5
Perplexity Sonar	1	0	0	0	1
Grok 4.1 Fast	3	1	0	1	5
Mistral Small	0	1	1	0	2
DeepSeek V4 Flash	4	1	1	1	7
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	3	0	0	0	3
Kimi K2	1	1	0	1	3
GLM 4.7 FlashX	2	0	1	0	3
MiniMax M2.5	1	2	0	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct33 labels25

Paraphrase18 labels11

Comparative26 labels24not counted in share

Budget-constrained19 labels4

Scale-constrained11 labels5

Negative8 labels3not counted in share

First choiceAlternativeMentionNegative115 labels in all, every segment counted; 45 of the 72 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Articulate is the most dominant player in corporate eLearning... Choose Articulate 360 if you have the budget and need a tool that can "do anything,"” Gemini 3.5 Flash · Course authoring tools · comparative prompt · first choice

“Articulate 360 / Rise 360 — the enterprise standard for complex branching and corporate compliance; Rise is the rapid-authoring option.” DeepSeek V4 Flash · Course authoring tools · scale prompt · first choice

“Articulate 360 is the #1 e-learning platform for creating workplace training, offering AI-enhanced authoring and simplified collaboration” Claude Haiku 4.5 · Course authoring tools · comparative prompt · first choice

“The enterprise standard, offering two complementary tools... For complex, interactive corporate training → Articulate Storyline 360.” DeepSeek V4 Flash · Course authoring tools · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“What to avoid on a tight budget - Articulate 360 ... it's overkill for small teams” DeepSeek V4 Flash · Course authoring tools · budget prompt · hard negative

“Avoid premium tools like Articulate 360 ($1,499/user/year)” Grok 4.1 Fast · Course authoring tools · budget prompt · hard negative

“The industry standards—like Articulate 360 and Adobe Captivate—can easily cost $1,000 to over $1,400 per user, per year.” Gemini 3.5 Flash · Course authoring tools · budget prompt · soft negative

“Many reviewers call this "overkill" for mid-market teams and cite cost as the #1 reason to switch to alternatives” Kimi K2 · Course authoring tools · direct prompt · soft negative

Named alongside

The products named in the same answers as Articulate 360, over the 115 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Articulate 360 was named but was not.

ProductSame answerTook the first choice insteadHead to head

iSpring Suite87 of 11512Compare →

Adobe Captivate84 of 1153Not in the top three

Easygenerator56 of 1156Not in the top three

Elucidat53 of 1152Not in the top three

dominKnow | ONE38 of 1151Not in the top three

H5P30 of 1156Compare →

Lectora30 of 1150Not in the top three

360Learning15 of 1152Not in the top three

Articulate Rise 36013 of 1152Not in the top three

Docebo12 of 1152Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Articulate 360. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 96 of the 115 answers that named Articulate 360 and are not a share of its labels.

Domains cited

elearningindustry.com61

gartner.com56

colossyan.com52

elearningsolutionslab.com50

confirm.com43

guideflow.com42

ispringsolutions.com36

easygenerator.com33

intellum.com31

lingio.com27

431 of the 431 domain citations in answers naming Articulate 360 came from somebody else's page.

Pages cited

gartner.com/reviews/market/elearning-authoring-tools55

colossyan.com/posts/elearning-authoring-tools-comparison-chart-for-2026-top-10-tools51

elearningsolutionslab.com/best-elearning-authoring-tools50

confirm.com/blog/elearning-authoring-tools41

intellum.com/resources/blog/elearning-authoring-tools27

easygenerator.com/en/guides/elearning-software-authoring-tools25

elearningindustry.com/directory/software-categories/elearning-authoring-tools/market/smb25

lingio.com/blog/elearning-authoring-tools25

Pages are listed as the models cited them.

Names read as Articulate 360

What the judge wrote, as written, with how often. The vendor table decides that these count as Articulate 360; a claim can dispute any of them.

Articulate 360 (Storyline + Rise) 2Articulate 360 (Storyline 360 & Rise 360) 2Articulate 360 (Rise 360 & Storyline 360) 1Articulate 360 (Storyline 360 + Rise 360) 1Articulate 360 / Rise 360 1Articulate 360/Storyline 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Articulate 360's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Articulate 360, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at articulate.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.