ADP Starter-k Complete
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| 401(k) providers | Compensation and total rewards | 2% | 10 of 78 | 0% | 5 | under 10 labels · led by Human Interest at 20% |
Movement
By model
How each model treated ADP Starter-k Complete across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 1 | 0 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Guideline and ADP's Starter-k Complete stand out as two of the most affordable 401(k) providers” Grok 4.1 Fast · 401(k) providers · budget prompt · first choice
“If you already use ADP payroll: ADP Starter-k Complete may be the easiest and most integrated choice.” GPT-5.4 mini · 401(k) providers · budget prompt · alternative
“if you have 1-4 employees, ADP Starter-k could be competitive since there's no per-employee fee” Kimi K2 · 401(k) providers · budget prompt · alternative
“ADP Starter-k Complete at $100/mo base with $0 participant fee is often the lowest headline cost.” Muse Glimmer 30B · 401(k) providers · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
Named alongside
The products named in the same answers as ADP Starter-k Complete, over the 8 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ADP Starter-k Complete was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 8 of the 8 answers that named ADP Starter-k Complete and are not a share of its labels.
Domains cited
Forty-three of the fifty-one domain citations in answers naming ADP Starter-k Complete came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Follow ADP Starter-k Complete
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
ADP is the company behind ADP Starter-k Complete.ShowHide
The company
On record
Company records- Also from ADP
- ADP 401(k) Premier, ADP Assist, ADP Benefits, ADP Celergo, ADP DataCloud, ADP Employer of Record, ADP Flex, ADP Global and 24 more
In its own words
Stated by the vendor, not checked- Positioning
- simple, affordable way to offer retirement benefits without the complexity of a traditional 401(k)
- For
- businesses that haven’t yet established a plan but want to help employees begin saving for retirement right away
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What ADP Starter-k Complete's own pages state, read October 6, 2026: adp.com/resources/articles-and-insights/articles/s/safe-harbor-pep-starter-k.aspx, adp.com/spark/articles/2025/01/built-for-small-business-breaking-down-starter-401k-plans.aspx, adp.com/spark/articles/2022/10/starter-401k-leveling-the-playing-field-for-small-businesses.aspx. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ADP Starter-k Complete's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ADP Starter-k Complete, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for ADP Starter-k Complete by email, built from the raw record of the edition. It shows:
- where ADP Starter-k Complete is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name ADP Starter-k Complete, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.