1 category · RankedFidelity Advantage 401
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| 401(k) providers | Compensation and total rewards | 9% | 5 of 78 | 0% | 36 | accepted challenger |
Movement
By model
How each model treated Fidelity Advantage 401 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 1 | 1 | 1 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 3 | 1 | 0 | 4 |
| Grok 4.1 Fast | 3 | 3 | 0 | 0 | 6 |
| Mistral Small | 3 | 0 | 0 | 0 | 3 |
| DeepSeek V4 Flash | 1 | 0 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 3 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 2 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-6 Luna | 1 | 1 | 1 | 0 | 3 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Fidelity – Highly rated for its broad investment lineup, transparent fees, strong digital tools, and education resources. It's a top choice” Mistral Small · 401(k) providers · direct prompt · first choice
“1. Fidelity Investments - Best for: Large and mid-sized companies; top-rated mobile app, zero-fee index funds (e.g., FZROX).” Grok 4.1 Fast · 401(k) providers · comparative prompt · first choice
“If it is Fidelity, Vanguard, Schwab, or Empower, you are in safe territory regarding platform security and customer service.” Qwen 3.7 Flash · 401(k) providers · negative prompt · first choice
“consider providers like Vanguard or Fidelity, which are known for lower fees and better investment options” Mistral Small · 401(k) providers · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
Named alongside
The products named in the same answers as Fidelity Advantage 401, over the 107 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fidelity Advantage 401 was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 102 of the 107 answers that named Fidelity Advantage 401 and are not a share of its labels.
Domains cited
352 of the 409 domain citations in answers naming Fidelity Advantage 401 came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
fidelity.com is not in Google's top ten for any of the category's searches. In the answers, Fidelity Advantage 401 takes 9% of first choices and Human Interest takes 20%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 10 a month (“fidelity advantage 401”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 54,604,127 a month
- Searches its site ranks for
- 446,335 · 120,420 in the top three
- Sites linking to it
- 55,203
- Paid Google search
- 20 searches its ads show for, about 187 clicks and $1,174 a month (estimate)
In answers
This edition- First choices
- 17 across its categories
- Named in
- 107 answers
- Its own site cited
- in 102 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 123 | undated | |||
| Comparison | 75 | 0 | 2024-08-27 | ||
| Report or ebook | 68 | undated | |||
| News or press | 53 | undated | |||
| Blog | 32 | undated | |||
| Template or tool | 26 | undated | |||
| Conference or event | 10 | undated | |||
| Podcast or video | 7 | 0 | 2024-01-23 | ||
| Webinar or virtual event | 5 | 0 | 2026-05-14 | ||
| Case study | 1 | undated |
Most recent
- 2026-05-14Insights live on demand webinar or virtual event
- 2024-08-27Term life vs whole life insurance comparison
- 2024-01-23Podcast preview podcast or video
- 2022-09-26Fresh invest podcast actively seeking passive income podcast or video
- 2020-09-02Options 101 webinar series recording webinar or virtual event
How it is countedHide how it is counted
Every page fidelity.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Fidelity Advantage 401
Follow Fidelity Advantage 401
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Fidelity Advantage 401 is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Certifications
- SEC Registered Investment AdvisorFINRA MemberSIPC Member
- Not stated on the pages read
- Positioning, who it is for, price, starting price, free plan or trial, integrations, hosting, customers
What Fidelity Advantage 401's own pages state, read October 5, 2026: fidelity.com, fidelity.com/why-fidelity/pricing-fees, fidelity.com/security/overview, fidelity.com/options-trading/platforms. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Fidelity Advantage 401's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Fidelity Advantage 401, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Fidelity Advantage 401 by email, built from the raw record of the edition. It shows:
- where Fidelity Advantage 401 is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Fidelity Advantage 401, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.