Every category where a model named Betterment at Work for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
401(k) providers	Compensation and total rewards	0%	14 of 78	10%	10	accepted challenger
Financial wellness platforms	Compensation and total rewards	0%	47 of 117	0%	1	under 10 labels · led by LearnLux at 24%

Movement

This is the first edition on this tier, so no move can be computed for Betterment at Work yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Betterment at Work across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	0	2
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	2	0	0	2
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	1	0	0	1
GPT-6 Luna	0	1	0	1
Muse Glimmer 30B	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct9 labels1

Paraphrase4 labels1

Comparative14 labelsNone

Budget-constrained7 labelsNone

Scale-constrained6 labelsNone

Negative6 labelsNone

First choiceAlternativeMentionNegative46 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Human Interest or Betterment if you prefer modern, transparent pricing and ease of administration” Claude Haiku 4.5 · 401(k) providers · paraphrase prompt · alternative

“If you want savings and retirement support, Betterment at Work is a better fit.” GPT-5.4 mini · Financial wellness · comparative prompt · alternative

“Betterment, Guideline, Human Interest (popular for small businesses)” DeepSeek V4 Flash · 401(k) providers · negative prompt · alternative

“Listed as one of the top 401(k)s for small businesses in 2026” MiniMax M2.5 · 401(k) providers · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“BBB lists 69 total complaints in the last 3 years... compliance failures after deconversion” Muse Glimmer 30B · 401(k) providers · negative prompt · soft negative

Named alongside

The products named in the same answers as Betterment at Work, over the 46 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Betterment at Work was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Human Interest27 of 463Not among the top eight

Guideline23 of 4611Not among the top eight

ADP Retirement Services20 of 460Not among the top eight

Fidelity Advantage 40118 of 463Not among the top eight

Vanguard18 of 461Not among the top eight

Empower Retirement9 of 462Not among the top eight

SmartDollar8 of 462Not among the top eight

Paychex8 of 460Not among the top eight

Ubiquity8 of 460Not among the top eight

Fidelity Investments6 of 463Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Betterment at Work. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 46 of the 46 answers that named Betterment at Work and are not a share of its labels.

Domains cited

betterment.comYour site31

adp.com21

myubiquity.com19

fidelity.com16

g2.com15

humaninterest.com15

spotsaas.com15

uschamber.com13

myshortlister.com11

business.com9

134 of the 165 domain citations in answers naming Betterment at Work came from somebody else's page.

Pages cited

betterment.com/top-401ks-for-small-businesses-in-202624

myubiquity.com/resources/best-small-business-401-k-providers18

adp.com/what-we-offer/benefits/retirement/401k.aspx16

fidelity.com/retirement-ira/small-business/compare-retirement-plans15

uschamber.com/co/run/human-resources/employee-retirement-providers12

betterment.com/top-401k-providers-for-small-business-setup-in-202610

merrilledge.com/small-business/401k8

spotsaas.com/blog/5-best-401k-providers-for-small-businesses8

Pages are listed as the models cited them.

Search and answers

betterment.com is not in Google's top ten for any of the category's searches. In the answers, Betterment at Work takes 0% of first choices and Human Interest takes 20%.

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In search

Google, US estimates

Position for “401(k) provider”

–

not in the top ten

Position for “401(k) providers”

–

not in the top ten

Searches for its name, Google: 390 a month (“betterment at work”)
AI search demand for its name, est.: 45,249 a month
Organic visits to its site: about 65,953 a month
Searches its site ranks for: 7,734 · 473 in the top three
Sites linking to it: 10,224
Paid Google search: 2 searches its ads show for, about 5 clicks and $43 a month (estimate)

Ads on GoogleDetailLess

54+ ads · 54 video · 54 shown in the last 30 days

First shown December 2025, as Precise.tv Limited, verified. Ads started 2025-11 to 2026-10: 54 in the year. 66 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 14 of 78 in 401(k) providers

Segment leader

20%

Human Interest

First choices: 2 across its categories
Named in: 46 answers
Its own site cited: in 46 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on betterment.com

1,706

subdomains included

Content

489

counted in the table below

Documentation

766

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	284	6	2026-10-01	PEOs
Podcast or video	106	undated		PEOs
Webinar or virtual event	36	undated
Glossary or explainer	30	5	2026-09-21
Comparison	28	3	2026-09-29
Case study	2	0	2025-01-23
Template or tool	2	undated
Conference or event	1	undated

Most recent

2026-10-01Whats new from betterment advisor solutions q3 2026 blog
2026-09-29Alternatives in 401k comparison
2026-09-29Iinterest rates ai market news september 2026 blog
2026-09-23Safe harbor vs traditional 401k comparison
2026-09-21Compare goldman sachs tax smart bonds portfolio comparison
2026-09-21What is cash reserve glossary or explainer

How it is countedHide how it is counted

Every page betterment.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Betterment at Work

What the judge wrote, as written, with how often. The vendor table decides that these count as Betterment at Work; a claim can dispute any of them.

Betterment 7Betterment (Betterment at Work) 1

Follow Betterment at Work

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Betterment at Work is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Scalable retirement solutions for your employees.
betterment.com
For: your business
betterment.com
Price stated: subject to separate fee schedules betterment.com/pricing
Integrations claimed: 350 betterment.com/work/partners
Certifications: SEC-registered investment adviserSEC-registered broker-dealermember of FINRA/SIPCMember FDICSOC 1 Type IISOC 2 Type IISIGUS DOL Cybersecurity
Customers named: ChicoryInstantCardInvictusThird Love
Not stated on the pages read: Starting price, free plan or trial, hosting

What Betterment at Work's own pages state, read October 5, 2026: betterment.com, betterment.com/pricing, trust.betterment.com, betterment.com/work/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Betterment at Work's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Betterment at Work, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Betterment at Work by email, built from the raw record of the edition. It shows:

where Betterment at Work is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Betterment at Work, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.