Index › Products › Fidelity Advantage 401 › Alternatives · October 2026 Edition

One category · what the models named instead

Alternatives to Fidelity Advantage 401, as AI models named them

In the October 2026 Edition, 178 of the 252 answers collected in the one category where Fidelity Advantage 401 holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often

Fidelity Investments35

Guideline23

Human Interest18

ADP Retirement Services7

Empower Retirement4

Vanguard2

First choices in the 178 answers that did not name Fidelity Advantage 401, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

401(k) providers

Compensation and total rewards. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Fidelity Advantage 401 is not its first choice or an alternative in it.

Small businessFidelity Advantage 401 is #3 of 9 here at 11% of first choices, 45 labels.

Fifty-three of the eighty-four answers did not name Fidelity Advantage 401; it was the first choice in nine. The first choices in those fifty-three answers, twelve products in all, the eight most named:

Guideline17 of 53Head to head →

Human Interest9 of 53Head to head →

ADP Starter 401(k) Complete1 of 53

ADP Starter-k Complete1 of 53

Betterment at Work1 of 53

Betterment for Business1 of 53

Employee Fiduciary1 of 53

Fidelity Investments1 of 53Head to head →

4 more in the record.The full small business standing →

Mid-marketFidelity Advantage 401 is #5 of 12 here at 9% of first choices, 36 labels.

Fifty-nine of the eighty-four answers did not name Fidelity Advantage 401; it was the first choice in eleven. The first choices in those fifty-nine answers, eleven products in all, the eight most named:

Fidelity Investments11 of 59Head to head →

Human Interest7 of 59Head to head →

Guideline6 of 59Head to head →

ADP Retirement Services4 of 59Head to head →

Empower Retirement2 of 59Head to head →

Vanguard2 of 59Head to head →

ADP 401(k) Premier1 of 59

Charles Schwab1 of 59

3 more in the record.The full mid-market standing →

EnterpriseFidelity Advantage 401 is #2 of 11 here at 13% of first choices, 26 labels.

Sixty-six of the eighty-four answers did not name Fidelity Advantage 401; it was the first choice in nine. The first choices in those sixty-six answers, nineteen products in all, the eight most named:

Fidelity Investments23 of 66Head to head →

ADP Retirement Services3 of 66Head to head →

Empower Retirement2 of 66Head to head →

Human Interest2 of 66Head to head →

Alight1 of 66

Fidelity Institutional1 of 66

Fidelity Investments Institutional1 of 66

Fidelity Investments Institutional Services1 of 66

11 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Fidelity Advantage 401 neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Fidelity Advantage 401 only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Fidelity Advantage 401's side.

Every answer and every label behind these figures is in the record, sent on request. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Fidelity Advantage 401 was named by a model, not endorsed by anyone.

Fidelity Advantage 401's page All products