Every category where a model named Employee Fiduciary for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
401(k) providers	Compensation and total rewards	2%	8 of 78	0%	9	under 10 labels · led by Human Interest at 20%

Movement

This is the first edition on this tier, so no move can be computed for Employee Fiduciary yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Employee Fiduciary across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	2	0	2
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	2	1	3
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase2 labelsNone

Comparative8 labelsNone

Budget-constrained6 labels2

Scale-constrained1 labelNone

Negative6 labels1not counted in share

First choiceAlternativeMentionNegative26 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Employee Fiduciary's $1,500/yr up to 30 employees + 0.08% advisory fee is frequently the cheapest all-in.” Muse Glimmer 30B · 401(k) providers · budget prompt · first choice

“Modern, transparent platforms like Employee Fiduciary, Guideline, Human Interest, or ShareBuilder 401k offer flat pricing structures” Gemini 3.5 Flash · 401(k) providers · negative prompt · alternative

“looks attractive if your main goal is lower fees and simpler administration” Perplexity Sonar · 401(k) providers · paraphrase prompt · alternative

“Want low fees and simple admin: Employee Fiduciary, Human Interest, Guideline.” Muse Glimmer 30B · 401(k) providers · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Employee Fiduciary, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Employee Fiduciary was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Guideline22 of 2611Not among the top eight

Human Interest22 of 264Not among the top eight

ADP Retirement Services20 of 261Not among the top eight

Vanguard14 of 262Not among the top eight

Paychex14 of 260Not among the top eight

Fidelity Advantage 40113 of 264Not among the top eight

John Hancock7 of 260Not among the top eight

Betterment at Work6 of 260Not among the top eight

Charles Schwab5 of 261Not among the top eight

Fidelity Investments4 of 262Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Employee Fiduciary. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 26 of the 26 answers that named Employee Fiduciary and are not a share of its labels.

Domains cited

employeefiduciary.comYour site19

betterment.com15

adp.com14

fidelity.com14

uschamber.com14

humaninterest.com13

myubiquity.com13

spotsaas.com13

business.com12

fitsmallbusiness.com9

117 of the 136 domain citations in answers naming Employee Fiduciary came from somebody else's page.

Pages cited

betterment.com/top-401ks-for-small-businesses-in-202614

fidelity.com/retirement-ira/small-business/compare-retirement-plans14

uschamber.com/co/run/human-resources/employee-retirement-providers14

adp.com/what-we-offer/benefits/retirement/401k.aspx13

myubiquity.com/resources/best-small-business-401-k-providers11

business.com/categories/best-employee-retirement-plans10

employeefiduciary.com/sample-fee-comparisons10

fitsmallbusiness.com/best-401k-companies9

Pages are listed as the models cited them.

Search and answers

employeefiduciary.com is not in Google's top ten for any of the category's searches. In the answers, Employee Fiduciary takes 2% of first choices and Human Interest takes 20%.

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In search

Google, US estimates

Position for “401(k) provider”

–

not in the top ten

Position for “401(k) providers”

–

not in the top ten

Searches for its name, Google: 5,400 a month (“employee fiduciary”)
AI search demand for its name, est.: 29 a month
Organic visits to its site: about 113,753 a month
Searches its site ranks for: 9,904 · 991 in the top three
Sites linking to it: 1,382
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 8 of 78 in 401(k) providers

Segment leader

20%

Human Interest

First choices: 2 across its categories
Named in: 26 answers
Its own site cited: in 26 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on employeefiduciary.com

543

subdomains included

Content

365

counted in the table below

Documentation

Product · Integration

4 · 0

Kind	Pages	Last 90 days	Latest
Blog	345	4	2026-09-08
Template or tool	11	1	2026-09-22
Comparison	7	0	2025-07-01
Conference or event	1	undated
News or press	1	undated

Most recent

2026-09-22401k plan design our checklist can make the process simple template or tool
2026-09-08Switching 401k providers blog
2026-08-11401k vesting schedules blog
2026-07-28401k fidelity bonds frequently asked questions blog
2026-07-14401k plan oversight understanding your fiduciary hierarchy is key blog
2026-06-30How to hire a good 401k advisor blog

How it is countedHide how it is counted

Every page employeefiduciary.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Employee Fiduciary

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Employee Fiduciary is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Simple, Affordable 401(k) Plans for Small Businesses
employeefiduciary.com
For: small businesses
employeefiduciary.com
Price stated: low, transparent pricing—no revenue sharing, wrap fees, or junk fees employeefiduciary.com
Starting price: $1,500 annually employeefiduciary.com/solutions/401k
Integrations claimed: 6 employeefiduciary.com/solutions/401k
Not stated on the pages read: Free plan or trial, certifications, hosting, customers

What Employee Fiduciary's own pages state, read October 5, 2026: employeefiduciary.com, employeefiduciary.com/solutions/401k. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Employee Fiduciary's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Employee Fiduciary, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Employee Fiduciary by email, built from the raw record of the edition. It shows:

where Employee Fiduciary is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Employee Fiduciary, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.