Every category where a model named Coursera for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Skills intelligence	Performance and talent management	0%	22 of 162	20%	15	accepted challenger
Coaching platforms	Learning and development	0%	46 of 116	0%	1	under 10 labels · led by Growthspace at 26%

Movement

This is the first edition on this tier, so no move can be computed for Coursera yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Coursera across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	0	1	0	1
Gemini 3.5 Flash	0	1	0	0	1
Perplexity Sonar	0	1	1	0	2
Grok 4.1 Fast	1	1	0	1	3
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	0	1	1	2
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	1	1
Kimi K2	1	0	0	0	1
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative17 labels2not counted in share

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative10 labels1not counted in share

First choiceAlternativeMentionNegative27 labels in all, every segment counted; 0 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For Career Credentials → Coursera ... Certificates carry real weight with employers” Kimi K2 · Skills intelligence · comparative prompt · first choice

“Choose based on goals—e.g., job switch (Coursera), budget skill (Udemy).” Grok 4.1 Fast · Skills intelligence · comparative prompt · first choice

“It partners with top-tier universities for recognized degrees/certs.” Gemini 3.5 Flash · Skills intelligence · comparative prompt · alternative

“Earn employer-recognized credentials | Coursera, edX, Udacity” GLM 4.7 FlashX · Skills intelligence · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Coursera is generally a reputable source... but users frequently complain about the billing structure... can run indefinitely if you don't set strict deadlines” Qwen 3.7 Flash · Skills intelligence · negative prompt · soft negative

“billing confusion (Trustpilot ~1.5/5 from billing complaints), plus certificate revocation terms” DeepSeek V4 Flash · Skills intelligence · negative prompt · soft negative

“Auto-charging after free trials, refund denials, access issues, poor support (chatbots only).” Grok 4.1 Fast · Skills intelligence · negative prompt · soft negative

Named alongside

The products named in the same answers as Coursera, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Coursera was named but was not.

ProductSame answerTook the first choice insteadHead to head

Udemy Business23 of 261Not in the top three

LinkedIn Learning20 of 261Not in the top three

edX14 of 261Not in the top three

Pluralsight Skills14 of 260Not in the top three

Skillshare8 of 260Not in the top three

Degreed7 of 264Not in the top three

360Learning7 of 261Not in the top three

Cornerstone OnDemand7 of 261Not in the top three

HackerRank7 of 260Not in the top three

OpenSesame6 of 261Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Coursera. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 22 of the 26 answers that named Coursera and are not a share of its labels.

Domains cited

opensesame.com10

360learning.com7

g2.com7

peoplemanagingpeople.com7

acorn.works5

fuel50.com5

skillscouter.com5

worldmetrics.org5

cloudassess.com4

course.careers4

Fifty-nine of the fifty-nine domain citations in answers naming Coursera came from somebody else's page.

Pages cited

opensesame.com/blog/top-skills-training-platforms-202610

peoplemanagingpeople.com/tools/best-skills-management-software-for-enterprises6

360learning.com/blog/skills-based-learning-platforms5

acorn.works/best/the-9-best-skills-based-learning-platforms-in-20265

skillscouter.com/best-online-learning-platforms5

worldmetrics.org/best/skills-development-software5

cloudassess.com/blog/best-skills-intelligence-platforms4

exec.com/learn/7-ways-skills-management-software-transforms-talent-development4

Pages are listed as the models cited them.

Names read as Coursera

What the judge wrote, as written, with how often. The vendor table decides that these count as Coursera; a claim can dispute any of them.

Coursera for Business 3

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Coursera's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Coursera, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at coursera.org is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.