Every category where a model named Matter for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Recognition and rewards	Onboarding and employee experience	15%	3 of 55	0%	15	accepted challenger
Employee engagement surveys	Onboarding and employee experience	4%	7 of 77	0%	2	under 10 labels · led by Culture Amp at 40%

Movement

This is the first edition on this tier, so no move can be computed for Matter yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Matter across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	1	0	0	1
Mistral Small	1	1	0	2
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	1	0	1
Kimi K2	1	0	0	1
GLM 4.7 FlashX	2	1	1	4
MiniMax M2.5	3	0	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labels2

Paraphrase10 labels1

Comparative12 labels4not counted in share

Budget-constrained14 labels9

Scale-constrained3 labels1

Negative1 labelNone

First choiceAlternativeMentionNegative47 labels in all, every segment counted; 13 of the 17 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for small budgets and Slack/Teams-first teams. It offers a free-forever plan with unlimited users” Mistral Small · Recognition and rewards · budget prompt · first choice

“If you want a free, dedicated engagement tool: Choose Matter or Team Insights” GLM 4.7 FlashX · Employee engagement surv · budget prompt · first choice

“Matter stands out as the best employee recognition platform based on recent reviews” Grok 4.1 Fast · Recognition and rewards · budget prompt · first choice

“Culture Amp or Matter would be the top recommendations.” MiniMax M2.5 · Employee engagement surv · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Matter, over the 47 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Matter was named but was not.

ProductSame answerTook the first choice insteadHead to head

Bonusly36 of 478Compare →

Nectar26 of 474Compare →

Guusto21 of 472Not in the top three

Motivosity15 of 471Not in the top three

Awardco12 of 471Not in the top three

Assembly11 of 470Not in the top three

Workleap Officevibe10 of 477Not in the top three

Kudos9 of 471Not in the top three

Connecteam9 of 470Not in the top three

15Five8 of 470Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Matter. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 40 of the 47 answers that named Matter and are not a share of its labels.

Domains cited

selectsoftwarereviews.com30

matterapp.comYour site27

workhuman.com27

peoplemanagingpeople.com20

achievers.com16

tremendous.com14

g2.com11

gartner.com11

thrivesparrow.com10

engagedly.com9

148 of the 175 domain citations in answers naming Matter came from somebody else's page.

Pages cited

selectsoftwarereviews.com/buyer-guide/employee-recognition-software23

workhuman.com/blog/employee-recognition-software18

tremendous.com/blog/best-employee-recognition-platforms14

gartner.com/reviews/market/employee-recognition-and-reward-systems11

peoplemanagingpeople.com/tools/best-employee-recognition-platform11

crewhu.com/blog/employee-recognition-software8

matterapp.com/blog/employee-recognition-software8

achievers.com/blog/employee-recognition-platforms7

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Matter's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Matter, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at matterapp.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.