Every category where a model named Bonusly for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Recognition and rewards	Onboarding and employee experience	22%	1 of 55	2%	48	accepted challenger
Employee engagement surveys	Onboarding and employee experience	0%	14 of 77	0%	8	under 10 labels · led by Culture Amp at 40%
HR AI assistants	Onboarding and employee experience	0%	27 of 119	0%	6	under 10 labels · led by Workativ Assistant at 12%
Compensation management	Compensation and total rewards	0%	93 of 189	0%	1	under 10 labels · led by Pave at 18%

Movement

This is the first edition on this tier, so no move can be computed for Bonusly yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Bonusly across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	4	0	0	4
GPT-5.4 mini	1	2	0	0	3
Gemini 3.5 Flash	1	5	1	0	7
Perplexity Sonar	1	0	3	0	4
Grok 4.1 Fast	0	4	3	0	7
Mistral Small	1	1	1	1	4
DeepSeek V4 Flash	2	2	4	0	8
Llama 4 Maverick	0	2	0	0	2
Qwen 3.7 Flash	0	5	1	0	6
Kimi K2	2	1	2	0	5
GLM 4.7 FlashX	0	5	2	0	7
MiniMax M2.5	1	3	2	0	6

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct27 labels14

Paraphrase24 labels11

Comparative41 labels8not counted in share

Budget-constrained38 labels10

Scale-constrained18 labels2

Negative18 labels2not counted in share

First choiceAlternativeMentionNegative166 labels in all, every segment counted; 37 of the 47 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“start with Matter (free or $1/user/month) or Bonusly (free plan available). Both are highly rated” Mistral Small · Recognition and rewards · budget prompt · first choice

“For most small companies with limited budgets, Bonusly offers the best balance” DeepSeek V4 Flash · Recognition and rewards · budget prompt · first choice

“Bonusly — *Best Overall for High Adoption and B2B Tech Cultures*” Gemini 3.5 Flash · Recognition and rewards · direct prompt · first choice

“Top Recommendation: Bonusly (best overall for mid-sized B2B)” DeepSeek V4 Flash · Recognition and rewards · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Desktop-focused, limited custom rewards, basic analytics, and required monthly point caps that can add unexpected costs.” Mistral Small · Recognition and rewards · negative prompt · soft negative

Named alongside

The products named in the same answers as Bonusly, over the 166 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Bonusly was named but was not.

ProductSame answerTook the first choice insteadHead to head

Nectar95 of 1667Compare →

Awardco80 of 16610Not in the top three

Motivosity79 of 1664Not in the top three

Guusto56 of 1664Not in the top three

Workhuman53 of 16610Not in the top three

Achievers53 of 1668Not in the top three

Kudos52 of 1660Not in the top three

Matter36 of 1668Compare →

Assembly31 of 1662Not in the top three

O.C. Tanner Culture Cloud22 of 1664Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Bonusly. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 137 of the 166 answers that named Bonusly and are not a share of its labels.

Domains cited

selectsoftwarereviews.com91

workhuman.com84

tremendous.com65

achievers.com61

g2.com61

peoplemanagingpeople.com60

gartner.com46

awardco.com42

learn.g2.com37

crewhu.com34

581 of the 581 domain citations in answers naming Bonusly came from somebody else's page.

Pages cited

selectsoftwarereviews.com/buyer-guide/employee-recognition-software74

tremendous.com/blog/best-employee-recognition-platforms65

workhuman.com/blog/employee-recognition-software63

gartner.com/reviews/market/employee-recognition-and-reward-systems43

peoplemanagingpeople.com/tools/best-employee-recognition-platform39

crewhu.com/blog/employee-recognition-software34

achievers.com/blog/employee-recognition-platforms32

awardco.com/blog/best-employee-recognition-software31

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Bonusly's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Bonusly, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at bonusly.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.