Every category where a model named O.C. Tanner Culture Cloud for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Recognition and rewards	Onboarding and employee experience	0%	28 of 55	33%	9	under 10 labels · led by Bonusly at 22%

Movement

This is the first edition on this tier, so no move can be computed for O.C. Tanner Culture Cloud yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated O.C. Tanner Culture Cloud across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	1	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	1	0	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	1	0	1	2
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	0	0	1
Kimi K2	0	1	1	2
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labelsNone

Paraphrase4 labelsNone

Comparative14 labels3not counted in share

Budget-constrained3 labelsNone

Scale-constrained1 labelNone

Negative9 labels1not counted in share

First choiceAlternativeMentionNegative35 labels in all, every segment counted; 0 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For Traditional Milestones: Look for premium gifting services (O.C. Tanner).” Qwen 3.7 Flash · Recognition and rewards · comparative prompt · alternative

“10. O.C. Tanner - Best for customizable, large-enterprise solutions.” Grok 4.1 Fast · Recognition and rewards · comparative prompt · alternative

“The heritage provider, best known for service/milestone awards.” DeepSeek V4 Flash · Recognition and rewards · comparative prompt · alternative

“Global, highly customizable solutions” GLM 4.7 FlashX · Recognition and rewards · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Beware most of O.C. Tanner” DeepSeek V4 Flash · Recognition and rewards · negative prompt · hard negative

“require 1–3 months of custom implementation, custom HRIS integrations, strict budgeting controls” Gemini 3.5 Flash · Recognition and rewards · comparative prompt · soft negative

“without the complexity and cost of enterprise solutions like Achievers or O.C. Tanner” Kimi K2 · Recognition and rewards · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as O.C. Tanner Culture Cloud, over the 34 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and O.C. Tanner Culture Cloud was named but was not.

ProductSame answerTook the first choice insteadHead to head

Achievers32 of 3410Not in the top three

Awardco31 of 343Not in the top three

Workhuman28 of 346Not in the top three

Bonusly22 of 341Not in the top three

Motivosity17 of 342Not in the top three

Nectar17 of 340Not in the top three

Kudos13 of 340Not in the top three

Guusto9 of 340Not in the top three

Vantage Circle8 of 340Not in the top three

WorkTango7 of 340Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named O.C. Tanner Culture Cloud. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 30 of the 34 answers that named O.C. Tanner Culture Cloud and are not a share of its labels.

Domains cited

tremendous.com23

achievers.com22

awardco.com20

selectsoftwarereviews.com17

workhuman.com16

gartner.com13

octanner.comYour site13

bystadium.com12

crewhu.com12

peoplemanagingpeople.com12

147 of the 160 domain citations in answers naming O.C. Tanner Culture Cloud came from somebody else's page.

Pages cited

tremendous.com/blog/best-employee-recognition-platforms23

selectsoftwarereviews.com/buyer-guide/employee-recognition-software17

awardco.com/blog/best-employee-recognition-software15

gartner.com/reviews/market/employee-recognition-and-reward-systems13

crewhu.com/blog/employee-recognition-software12

achievers.com/blog/employee-recognition-platforms11

learn.g2.com/best-employee-recognition-software11

peoplemanagingpeople.com/tools/best-employee-recognition-platform11

Pages are listed as the models cited them.

Names read as O.C. Tanner Culture Cloud

What the judge wrote, as written, with how often. The vendor table decides that these count as O.C. Tanner Culture Cloud; a claim can dispute any of them.

O.C. Tanner 7O.C. Tanner (Culture Cloud) 2

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when O.C. Tanner Culture Cloud's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as O.C. Tanner Culture Cloud, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at octanner.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.