Every category where a model named Awardco for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Recognition and rewards	Onboarding and employee experience	7%	5 of 55	8%	39	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Awardco yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Awardco across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	3	0	0	3
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	2	2	1	0	5
Perplexity Sonar	0	0	2	0	2
Grok 4.1 Fast	3	1	1	1	6
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	0	2	2	2	6
Llama 4 Maverick	0	0	2	0	2
Qwen 3.7 Flash	0	1	1	0	2
Kimi K2	0	4	0	0	4
GLM 4.7 FlashX	0	0	4	0	4
MiniMax M2.5	0	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct23 labels2

Paraphrase23 labels8

Comparative25 labels1not counted in share

Budget-constrained16 labels3

Scale-constrained12 labels1

Negative15 labels2not counted in share

First choiceAlternativeMentionNegative114 labels in all, every segment counted; 14 of the 17 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best For: Mid-market and large enterprise organizations looking for massive reward choices and budget controls... Zero-markup rewards.” Gemini 3.5 Flash · Recognition and rewards · comparative prompt · first choice

“Highest-rated overall for mid-market scaling. Amazon integration for massive rewards catalog” Grok 4.1 Fast · Recognition and rewards · direct prompt · first choice

“I'd recommend Awardco as the top employee rewards program software” Grok 4.1 Fast · Recognition and rewards · paraphrase prompt · first choice

“Awardco: Best Overall for Flexibility, Scale, and Global Rewards” Gemini 3.5 Flash · Recognition and rewards · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid: Enterprise tools like Awardco ($2,500+/year min.)” Grok 4.1 Fast · Recognition and rewards · budget prompt · hard negative

“treat this as "be cautious on catalog quality," not "avoid entirely."” DeepSeek V4 Flash · Recognition and rewards · negative prompt · soft negative

“(Nectar, Awardco, Motivosity) require annual minimum spends” DeepSeek V4 Flash · Recognition and rewards · budget prompt · soft negative

Named alongside

The products named in the same answers as Awardco, over the 114 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Awardco was named but was not.

ProductSame answerTook the first choice insteadHead to head

Bonusly80 of 11419Not in the top three

Workhuman66 of 11421Not in the top three

Achievers66 of 11415Not in the top three

Nectar63 of 1144Not in the top three

Motivosity54 of 1144Not in the top three

Guusto37 of 1142Not in the top three

Kudos36 of 1140Not in the top three

O.C. Tanner Culture Cloud31 of 1144Not in the top three

WorkTango19 of 1140Not in the top three

Assembly16 of 1143Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Awardco. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 101 of the 114 answers that named Awardco and are not a share of its labels.

Domains cited

selectsoftwarereviews.com67

workhuman.com67

achievers.com62

tremendous.com60

awardco.comYour site50

g2.com46

peoplemanagingpeople.com43

gartner.com42

crewhu.com36

learn.g2.com31

454 of the 504 domain citations in answers naming Awardco came from somebody else's page.

Pages cited

selectsoftwarereviews.com/buyer-guide/employee-recognition-software60

tremendous.com/blog/best-employee-recognition-platforms60

workhuman.com/blog/employee-recognition-software49

gartner.com/reviews/market/employee-recognition-and-reward-systems42

awardco.com/blog/best-employee-recognition-software38

crewhu.com/blog/employee-recognition-software36

peoplemanagingpeople.com/tools/best-employee-recognition-platform34

achievers.com/blog/employee-recognition-platforms32

Pages are listed as the models cited them.

Names read as Awardco

What the judge wrote, as written, with how often. The vendor table decides that these count as Awardco; a claim can dispute any of them.

AwardCo 2Awardco Lite 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Awardco's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Awardco, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at awardco.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.