Every category where a model named Guusto for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Recognition and rewards	Onboarding and employee experience	5%	7 of 55	0%	23	accepted challenger
Flexible benefits and lifestyle spending accounts	Compensation and total rewards	0%	67 of 76	100%	1	under 10 labels · led by Compt at 30%

Movement

This is the first edition on this tier, so no move can be computed for Guusto yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Guusto across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	0	0	2
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	1	0	1	0	2
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	0	3	0	1	4
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	2	2	0	4
Llama 4 Maverick	0	1	1	0	2
Qwen 3.7 Flash	0	1	1	0	2
Kimi K2	0	2	0	0	2
GLM 4.7 FlashX	1	1	0	0	2
MiniMax M2.5	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labels1

Paraphrase6 labelsNone

Comparative20 labelsNone

Budget-constrained15 labels4

Scale-constrained5 labelsNone

Negative8 labelsNone

First choiceAlternativeMentionNegative64 labels in all, every segment counted; 5 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Matter (free, Slack/Teams‑native) and Guusto (free, real‑reward capability) are the safest bets to start” GLM 4.7 FlashX · Recognition and rewards · budget prompt · first choice

“Guusto (Best for Reward Gifting) ... Free Plan ($0/month subscription fee for unlimited users)” Gemini 3.5 Flash · Recognition and rewards · budget prompt · first choice

“Some popular recognition platforms to consider include Motivosity, Bonusly, and Guusto, which publish transparent pricing” Llama 4 Maverick · Recognition and rewards · negative prompt · alternative

“best value pick is usually Guusto or Nectar... calls Guusto the best free rewards app” GPT-5.4 mini · Recognition and rewards · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Guusto (4.9/5, gifting focus but less full LSA)” Grok 4.1 Fast · Flexible benefits · direct prompt · soft negative

Named alongside

The products named in the same answers as Guusto, over the 64 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Guusto was named but was not.

ProductSame answerTook the first choice insteadHead to head

Bonusly56 of 6425Not in the top three

Nectar52 of 646Not in the top three

Awardco37 of 645Not in the top three

Motivosity32 of 642Not in the top three

Kudos24 of 641Not in the top three

Matter21 of 647Not in the top three

Workhuman20 of 642Not in the top three

Assembly19 of 641Not in the top three

Achievers17 of 640Not in the top three

WorkTango10 of 640Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Guusto. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 54 of the 64 answers that named Guusto and are not a share of its labels.

Domains cited

selectsoftwarereviews.com45

peoplemanagingpeople.com38

workhuman.com36

g2.com26

tremendous.com26

achievers.com22

gartner.com21

bystadium.com19

learn.g2.com19

awardco.com17

269 of the 269 domain citations in answers naming Guusto came from somebody else's page.

Pages cited

selectsoftwarereviews.com/buyer-guide/employee-recognition-software44

workhuman.com/blog/employee-recognition-software31

peoplemanagingpeople.com/tools/best-employee-recognition-platform28

tremendous.com/blog/best-employee-recognition-platforms26

gartner.com/reviews/market/employee-recognition-and-reward-systems21

g2.com/categories/employee-recognition/small-business19

learn.g2.com/best-employee-recognition-software17

crewhu.com/blog/employee-recognition-software16

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Guusto's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Guusto, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at guusto.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.