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Index › Performance and talent management › Goals and OKRs › Profit.co vs WorkBoard
Goals and OKRs · October 2026 Edition

Profit.co vs WorkBoard

Zero of fourteen models named Profit.co first on the direct prompt; zero named WorkBoard. Profit.co was named by thirteen of the fourteen models and WorkBoard by fourteen and both carry 34 labels, so the shares below are directly comparable.

Profit.co

accepted challenger

Named in two categories this edition.

WorkBoard

criticized challenger

Named in two categories this edition.

First-choice share7%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate9%32%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#8A position in a field of 14; printed, not drawn.
Labels3434Equal, which is what makes the shares comparable.
The two percentage rows are drawn on one 0 to 100 track, Profit.co reading right to left. Rank and label count are printed, not drawn.Perdoo was named alongside these two in twelve of the fourteen direct answers. Perdoo vs Profit.co · Perdoo vs WorkBoard · Tability vs Profit.co

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the goals and okrs page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Profit.coFirst choices, of fourteen modelsWorkBoard
Direct002 against WorkBoard
Paraphrase001 against WorkBoard
Comparative011 against Profit.co · 1 against WorkBoard
Budget-constrained401 against WorkBoard
Scale-constrained01
Negative102 against Profit.co · 6 against WorkBoard
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Profit.co and WorkBoard were named in the same answer sixty-one times, of the 118 answers naming Profit.co and the 113 naming WorkBoard. In those answers WorkBoard took the first choice sixteen times and Profit.co four.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Profit.co and WorkBoard stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Profit.co WorkBoard first choice named as an alternative argued againstblank: not namedEach cell is one answer, Profit.co on the left and WorkBoard on the right.

The direct prompt

The plain question, one answer per model, grouped by where Profit.co and WorkBoard stood in it.

Neither was the first choice, one was named

10 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Mooncamp alternatives: Perdoo, Profit.co, Tability
GPT-5.4 miniPerdoo alternatives: Profit.co, WorkBoard
Gemini 3.5 FlashTability alternatives: Lattice, Leapsome, Oboard, Perdoo, Profit.co
Grok 4.1 FastLattice alternatives: Mooncamp, Profit.co, Weekdone, WorkBoard
DeepSeek V4 FlashPerdoo alternatives: Microsoft Viva Goals, Mooncamp, Profit.co
Kimi K2Tability alternatives: Mooncamp, Perdoo, Profit.co
GLM 4.7 FlashXTability alternatives: Mooncamp, Perdoo, Profit.co
MiniMax M2.5Tability alternatives: Lattice, Mooncamp, Perdoo, Profit.co
GPT-6 LunaPerdoo alternatives: Lattice, Profit.co, WorkBoard
Muse Glimmer 30BMooncamp, Tability alternatives: HiBob, Perdoo, Profit.co

Neither was named

4 of 14 modelsThe answer made no first choice from these two in this category.
Perplexity SonarTability alternatives: Mooncamp, Perdoo
Mistral SmallPerdoo, Tability alternatives: Lattice, Mooncamp
Llama 4 Maverickno first choice
Qwen 3.7 FlashMooncamp, Perdoo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Profit.co leads by nine points.
Profit.co9%#4 of 17
WorkBoard0%#17 of 17
The full small business standing →
Mid-marketThe figures above
Profit.co leads by six points.
Profit.co7%#5 of 14
WorkBoard2%#8 of 14
The full mid-market standing →
Enterprise
The order flips: WorkBoard leads at enterprise.
WorkBoard37%#1 of 13
Profit.co13%#3 of 13
The full enterprise standing →

What the models said about Profit.co

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“The platform feels slow, basic operations like bulk editing goals require too many clicks, the UI is cluttered” Claude Haiku 4.5 · negative prompt · soft negative
“Some reviewers note a slow, cluttered UI despite robust features.” Kimi K2 · negative prompt · soft negative
“UI can be cluttered and slower” DeepSeek V4 Flash · comparative prompt · soft negative
“Choose Profit.co if you want a dedicated OKR platform with no user limits on the free plan” Kimi K2 · budget prompt · first choice
“permanently free with unlimited OKRs and users, which makes it the strongest no-cost option” GPT-5.4 mini · budget prompt · first choice
“Best Overall (Free for up to 5 users): Profit.co ... Profit.co is the strongest option.” GLM 4.7 FlashX · budget prompt · first choice

What the models said about WorkBoard

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Enterprise-heavy platforms (e.g., WorkBoard, Betterworks, Ally.io): Great for large orgs but criticized for: Quote-based/opaque pricing with high costs and minimums” Grok 4.1 Fast · negative prompt · soft negative
“"Overpowered for small teams / No public pricing or free tier / No free trial"; "Our users found Workboard a little difficult to use and the interface a bit slow."” Muse Glimmer 30B · negative prompt · soft negative
“They are "closed-gate" platforms... the administrative overhead required to configure and run these tools can quickly drown out the actual value” Gemini 3.5 Flash · negative prompt · soft negative
“Workboard is considered the "gold standard" for enterprise complexity... If you are a large enterprise: Use Workboard.” Qwen 3.7 Flash · comparative prompt · first choice
“Top tools for your scale (from 2024-2026 reviews): WorkBoard (strong enterprise reporting)” Grok 4.1 Fast · scale prompt · first choice
“WorkBoard is presented as a strong option for mid-market and enterprise organizations needing robust OKR operating cadence” GPT-5.4 mini · paraphrase prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.