Every category where a model named Profit.co for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Goals and OKRs	Performance and talent management	7%	6 of 54	15%	33	accepted challenger
Performance management	Performance and talent management	0%	15 of 60	0%	10	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Profit.co yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Profit.co across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	0	0	2
GPT-5.4 mini	1	0	0	0	1
Gemini 3.5 Flash	0	2	0	2	4
Perplexity Sonar	0	2	2	0	4
Grok 4.1 Fast	0	3	2	0	5
Mistral Small	0	0	2	0	2
DeepSeek V4 Flash	0	3	2	2	7
Llama 4 Maverick	0	0	4	0	4
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	4	1	1	6
GLM 4.7 FlashX	1	2	2	0	5
MiniMax M2.5	0	2	0	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct20 labels4

Paraphrase13 labels1

Comparative28 labels3not counted in share

Budget-constrained25 labels5

Scale-constrained14 labels3

Negative14 labels1not counted in share

First choiceAlternativeMentionNegative114 labels in all, every segment counted; 13 of the 17 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Profit.co's free plan stands out as the most comprehensive free option that doesn't sacrifice essential features.” Claude Haiku 4.5 · Goals and OKRs · budget prompt · first choice

“1. Profit.co - *Best overall free plan* - Permanently free plan with unlimited OKRs and unlimited users” GLM 4.7 FlashX · Goals and OKRs · budget prompt · first choice

“my top pick is Profit.co because it offers a permanently free plan with broad OKR functionality” GPT-5.4 mini · Goals and OKRs · budget prompt · first choice

“| Profit.co | Configurability & AI coaching | AI drift detection, 100+ integrations, PPM + OKR |” MiniMax M2.5 · Goals and OKRs · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid Profit.co (overwhelming complexity)” DeepSeek V4 Flash · Goals and OKRs · negative prompt · hard negative

“it has a steep learning curve because every key result must first be mapped to a defined KPI system” Gemini 3.5 Flash · Goals and OKRs · comparative prompt · soft negative

“The user interface has a steeper learning curve and can feel complex for beginners.” Gemini 3.5 Flash · Goals and OKRs · budget prompt · soft negative

“Caveat: has a higher minimum spend (~$10k) and a steeper learning curve.” DeepSeek V4 Flash · Goals and OKRs · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Profit.co, over the 114 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Profit.co was named but was not.

ProductSame answerTook the first choice insteadHead to head

Lattice66 of 1147Not in the top three

Perdoo61 of 1146Not in the top three

Tability58 of 11425Not in the top three

WorkBoard54 of 11413Not in the top three

Betterworks51 of 1146Not in the top three

Mooncamp40 of 1142Not in the top three

15Five39 of 1142Not in the top three

Quantive37 of 1141Not in the top three

OKRs Tool34 of 1148Not in the top three

Weekdone32 of 1143Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Profit.co. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 102 of the 114 answers that named Profit.co and are not a share of its labels.

Domains cited

tability.io77

okrstool.com66

mooncamp.com59

profit.coYour site58

toolradar.com42

peoplemanagingpeople.com34

worxmate.ai33

topickz.com32

teamflect.com30

synergita.com29

402 of the 460 domain citations in answers naming Profit.co came from somebody else's page.

Pages cited

mooncamp.com/blog/best-okr-software49

tability.io/odt/articles/best-okr-software-for-enterprise49

profit.co/blog/okr-university/enterprise-okr-software-comparison-top-8-platforms-reviewed42

toolradar.com/guides/best-okr-software36

okrstool.com/blog/best-okr-software32

tability.io/odt/articles/best-okr-software32

gartner.com/reviews/market/okr-software24

okrstool.com/blog/okr-software22

Pages are listed as the models cited them.

Names read as Profit.co

What the judge wrote, as written, with how often. The vendor table decides that these count as Profit.co; a claim can dispute any of them.

Profit.co Free Tier 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Profit.co's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Profit.co, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at profit.co is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.