Index › Performance and talent management › Goals and OKRs › Small business › September 2026 Edition

Goals and OKRs for small business buyers

Asked as “OKR software”, and as “goal management platform”, on behalf of a small B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Tability

Contested

37% of first choices, contested.

ShowinginAll 50 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

Tability37%ContestedThis page Mid-market

Tability29%ContestedStanding →Enterprise

Betterworks33%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Tability4%46endorsed leader

OKRs Tool0%39accepted challenger

Profit.co26%19criticized challenger

Asana29%14criticized challenger

ClickUp30%10criticized challenger

Perdoo10%40accepted challenger

Weekdone11%36accepted challenger

Teamflect0%14accepted challenger

SugarOKR0%11accepted challenger

Mooncamp4%23accepted challenger

Show the three products at 0%, ordered by negative rate

WorkBoard90%10criticized challenger

Lattice78%18criticized challenger

15Five20%10accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Tability vs Lattice Tability vs Mooncamp Lattice vs Mooncamp

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative50%

Key

Tability37%

OKRs Tool17%

Profit.co7%

Asana7%

ClickUp7%

Perdoo4%

Weekdone4%

Teamflect4%

SugarOKR4%

Mooncamp2%

15Five0%

WorkBoard0%

Lattice0%

02What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Grok 4.1 Fast, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and GLM 4.7 FlashX changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

Lattice

78%

14 of 18 labels negative · 10 of 12 models · 5 hard negative

“Enterprise-Grade Platforms** — Avoid ... **Lattice** — Only worth it if you already pay for Lattice performance management” MiniMax M2.5, negative prompt

Betterworks

100%

9 of 9 labels negative · 9 of 12 models · 9 hard negative

“The OKR tools that a small business should avoid or be cautious about are: 1. Betterworks (minimum 500 employees)” Llama 4 Maverick, negative prompt

WorkBoard

90%

9 of 10 labels negative · 9 of 12 models · 7 hard negative

“its pricing model and feature set are frequently geared toward mid-market and enterprise growth rather than early-stage small businesses” Qwen 3.7 Flash, negative prompt

Quantive

75%

6 of 8 labels negative · 6 of 12 models · 5 hard negative

“**Quantive** (formerly Gtmhub) ... was acquired by WorkBoard and is phased out as a standalone tool.” Gemini 3.5 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

64 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 743 links across 117 sites, every framing counted. Ranked by the number of answers carrying the site or page.

okrstool.com

vendor site · OKRs Tool53 answers · 123 citations · 10 models

tability.io

vendor site · Tability47 answers · 104 citations · 10 models

mooncamp.com

vendor site · Mooncamp47 answers · 82 citations · 10 models

firsthr.app

vendor site · FirstHR26 answers · 31 citations · 9 models

toolradar.com

22 answers · 25 citations · 8 models

guideflow.com

vendor site · Guideflow20 answers · 20 citations · 9 models

synergita.com

vendor site · Synergita19 answers · 21 citations · 8 models

profit.co

vendor site · Profit.co17 answers · 22 citations · 9 models

topickz.com

16 answers · 20 citations · 9 models

gartner.com

vendor site · Gartner12 answers · 12 citations · 8 models

worxmate.ai

vendor site · Worxmate11 answers · 12 citations · 8 models

perdoo.com

vendor site · Perdoo9 answers · 12 citations · 6 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

mooncamp.com/blog/best-okr-software

36 answers · 10 models

mooncamp.com/blog/10-best-okr-tools

34 answers · 10 models

okrstool.com/blog/okr-tools-for-small-businesses

33 answers · 10 models

tability.io/odt/articles/best-okr-software

32 answers · 9 models

okrstool.com/blog/best-okr-software

27 answers · 10 models

firsthr.app/compare/performance/okr-software

24 answers · 8 models

toolradar.com/guides/best-okr-software

21 answers · 8 models

guideflow.com/blog/okr-software

20 answers · 9 models

tability.io/odt/articles/best-okr-software-for-enterprise

18 answers · 7 models

gartner.com/reviews/market/okr-software

12 answers · 8 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best OKR software for a small B2B company?”Paraphrase“Which goal management platform would you recommend to a small business that sells to other businesses?”Comparative“What are the top OKR tools for a small team and how do they differ?”Budget-constrained“What is the best OKR software for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a OKR software. What should we look at?”Negative“Which OKR tools should a small business avoid or be cautious about?”

Claude Haiku 4.5Tability

Two alternatives

Mooncamp, Weekdone

no first choiceChangedWeekdone

Four alternatives

Mooncamp, OKRs Tool, Profit.co, Tability

SugarOKR

Five alternatives

BOJA OKR, OKRs Tool, Perdoo, Tability, Teamflect

no first choiceagainst: Ally.io, Koan, Lattice, Microsoft Viva Goals, WorkBoard

GPT-5.4 miniAsana, ClickUp

Three alternatives

Leapsome, Perdoo, Weekdone

Profit.coChanged

Two alternatives

Asana, Lattice

Perdoo

One alternative

Weekdone

against: WorkBoardProfit.co

One alternative

Perdoo

no first choicenothing named

Gemini 3.5 FlashTability

Three alternatives

OKRs Tool, Perdoo, Teamflect

TabilityHeld

Four alternatives

Asana, ClickUp, Profit.co, Weekdone

Tability

Four alternatives

Mooncamp, OKRs Tool, Perdoo, Teamflect

against: Asana, ClickUp, NotionTeamflect

Five alternatives

OKRs Tool, Perdoo, Profit.co, Synergita, Tability

against: WeekdoneTability

Four alternatives

Atlassian Goals, Perdoo, Teamflect, Weekdone

against: Lattice, Leapsomeagainst: Betterworks, Culture Amp, Jira Align, Lattice, Microsoft Viva Goals, Profit.co, Quantive, WorkBoard

Perplexity SonarTability

Three alternatives

Mooncamp, OKRs Tool, Profit.co

TabilityHeld

Two alternatives

15Five, Weekdone

Tability

Four alternatives

Mooncamp, Perdoo, Profit.co, Weekdone

Tability

Two alternatives

OKRs Tool, Perdoo

no first choiceagainst: 7Geese, Ally.io, Betterworks, Koan, Lattice, Leapsome, Perdoo, Quantive

Grok 4.1 FastOKRs Tool

Four alternatives

Mooncamp, Perdoo, Tability, Weekdone

against: Asana, ClickUpClickUpChanged

One alternative

Weekdone

against: Asana, Monday.comOKRs Tool, Tability

One alternative

Perdoo

against: WeekdoneSugarOKR

Three alternatives

OKRs Tool, Perdoo, Weekdone

against: TabilityOKRs Tool

Four alternatives

Mooncamp, Profit.co, Tability, Teamflect

against: Quantiveagainst: 15Five, Ally.io, Betterworks, Lattice, Perdoo, Profit.co, WorkBoard

Mistral SmallFlowyTeam, Mooncamp

Two alternatives

Perdoo, Tability

WeekdoneChanged

Three alternatives

Falen, OKRs Tool, SugarOKR

OKRs Tool, Tability

Three alternatives

Perdoo, Teamflect, Weekdone

against: LatticeOKRs Tool, Tabilityno first choicenothing named

DeepSeek V4 FlashTability

Four alternatives

15Five, Mooncamp, OKRs Tool, Perdoo

TabilityHeld

Two alternatives

Mooncamp, Perdoo

Perdoo, Tability

Three alternatives

Mooncamp, OKRs Tool, Weekdone

against: LatticeOKRs Tool

Three alternatives

Cascade Strategy, Perdoo, Synergita

against: Lattice, Leapsomeno first choiceagainst: Lattice, Leapsomeagainst: Betterworks, Microsoft Viva Goals, Profit.co, Quantive, Weekdone, WorkBoard

Llama 4 Maverickno first choiceWeekdoneChanged

Two alternatives

SugarOKR, Tability

Tability

Three alternatives

Mooncamp, OKRs Tool, SugarOKR

OKRs Tool, Tability

Three alternatives

Perdoo, SimpleOKR, Synergita

OKRs Tool

Four alternatives

Craft.io, Range, Tability, Weekdone

against: Betterworks

Qwen 3.7 FlashTability

Three alternatives

OKRs Tool, Perdoo, Teamflect

AsanaChanged

Two alternatives

Monday.com, Tability

Tability

Four alternatives

OKRs Tool, SugarOKR, Teamflect, Weekdone

ClickUp, Pingboard

Five alternatives

Asana, Google Sheets, Notion, Trello, Workpath

against: Gainsight, Latticeno first choiceagainst: 7Geese, Ally.io, Asana, Betterworks, Cascade Strategy, ClickUp, Jira, Koan, Lattice, Monday.com, Profit.co, Quantive, WorkBoard

Kimi K2OKRs Tool, Tability

Three alternatives

Perdoo, Profit.co, Weekdone

TabilityChanged

Two alternatives

OKRs Tool, Pipedrive

Tability

Five alternatives

Asana, ClickUp, Notion, OKRs Tool, Perdoo

against: WeekdoneOKRs Tool, Teamflect

Two alternatives

Perdoo, Tability

no first choiceagainst: Betterworks, Lattice, Leapsome, Mooncamp, Perdoo, Profit.co, WorkBoard, Workpath

GLM 4.7 FlashXTability

Six alternatives

15Five, Lattice, OKRs Tool, Perdoo, Teamflect, Weekdone

Asana, Monday.comChanged

Three alternatives

HubSpot Sales Hub, Pipedrive, SugarOKR

Tability

Three alternatives

Mooncamp, OKRs Tool, Perdoo

Perdoo

Four alternatives

Mooncamp, OKRs Tool, Tability, Weekdone

no first choiceagainst: 15Five, Betterworks, Cascade Strategy, Lattice, SunFish HR, Synergita, Tability, WorkBoard

MiniMax M2.5Tability

Five alternatives

Mooncamp, OKRs Tool, Perdoo, SugarOKR, Teamflect

TabilityHeld

Two alternatives

HubSpot Goals, Leapsome

Tability

Three alternatives

Perdoo, Synergita, Teamflect

Perdoo, Profit.co

Three alternatives

Range, Teamflect, Weekdone

no first choiceagainst: Betterworks, Lattice, Microsoft Viva Goals, Perdoo, Quantive, WorkBoard

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 18:56	yes	9	8 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 18:48	yes	3	7 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 19:59	yes	15	24 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-17 18:13	yes	20	6 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 20:11	yes	29	15 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 21:03	yes	5	3 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-17 21:39	yes	18	55 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 19:25	yes	5	3 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 18:18	yes	9	25 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 18:17	yes	10	20 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 19:46	yes	21	45 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 20:51	yes	7	21 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 21:44	no	0	3 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 19:59	yes	3	5 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 21:52	yes	8	55 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-17 21:40	yes	16	4 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 21:26	yes	25	13 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 21:24	yes	5	4 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-17 20:03	yes	19	22 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 19:32	yes	5	2 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 21:05	yes	21	84 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 20:06	yes	15	26 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 18:01	yes	10	78 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 19:23	yes	5	19 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 19:12	yes	9	11 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 20:56	yes	4	8 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 21:57	yes	9	56 s
Comparative	Perplexity Sonar	`sonar`	2026-09-17 21:43	yes	20	6 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 18:27	yes	29	17 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 17:55	yes	6	10 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-17 18:38	yes	16	20 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 18:40	yes	5	3 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 18:04	yes	5	28 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 19:41	yes	13	35 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 18:07	yes	22	111 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 20:07	yes	5	17 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 20:23	yes	9	8 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 20:50	yes	3	5 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 19:10	yes	19	22 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-17 19:22	yes	20	6 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 18:35	yes	30	20 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 20:43	yes	5	4 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-17 18:26	yes	8	10 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 20:38	yes	5	2 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 21:03	no	0	28 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 21:07	yes	9	25 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 19:36	yes	7	33 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 20:50	yes	5	19 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 19:58	no	0	5 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 18:08	no	0	6 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 21:53	yes	13	38 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-17 20:46	yes	20	8 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 21:24	yes	15	12 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 18:21	no	0	6 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-17 21:12	yes	14	19 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 21:47	yes	5	2 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 17:56	no	0	30 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 20:23	yes	10	19 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 21:20	yes	9	52 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 19:19	no	0	9 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-17 20:37	yes	17	9 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-17 21:18	no	0	3 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-17 22:02	yes	21	50 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-17 18:29	yes	20	8 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-17 21:03	yes	28	17 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-17 20:00	yes	5	6 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-17 21:02	yes	24	21 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-17 18:56	yes	5	3 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-17 19:52	yes	10	46 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-17 21:17	yes	17	27 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-17 17:58	yes	31	144 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-17 19:45	yes	18	34 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

Ally read as Ally.io

BOJA read as BOJA OKR

Cascade read as Cascade Strategy

Gtmhub read as Quantive

Unresolved, counted raw

Craft.io

Falen

HubSpot Goals

SunFish HR

Discontinued, still offered

No shut-down product was recommended here.

Goals and OKRs for small business buyers

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in performance and talent management