Every category where a model named Asana for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Goals and OKRs	Performance and talent management	0%	19 of 54	29%	14	criticized challenger
Employee onboarding	Onboarding and employee experience	0%	99 of 104	50%	6	under 10 labels · led by BambooHR at 29%
Contingent workforce management	Workforce planning and analytics	0%	44 of 97	0%	1	under 10 labels · led by SimpleVMS at 35%
Org charts and org design	Workforce planning and analytics	0%	27 of 81	0%	1	under 10 labels · led by ChartHop at 27%
Workforce planning	Workforce planning and analytics	0%	69 of 89	100%	1	under 10 labels · led by ChartHop at 31%
Workforce scheduling	Core HR and payroll	0%	34 of 94	0%	1	under 10 labels · led by Deputy at 26%

Movement

This is the first edition on this tier, so no move can be computed for Asana yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Asana across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	0	2
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	0	1	1	2	4
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	0	1	2	2	5
DeepSeek V4 Flash	0	0	1	2	3
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	1	0	3	2	6
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct8 labels1

Paraphrase17 labels2

Comparative11 labelsNone

Budget-constrained6 labelsNone

Scale-constrained4 labelsNone

Negative23 labels1not counted in share

First choiceAlternativeMentionNegative69 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Project Scheduling: Use Asana or ClickUp for general business” Qwen 3.7 Flash · Workforce scheduling · negative prompt · first choice

“This works well if you need a platform that combines goal management with broader work management.” Claude Haiku 4.5 · Goals and OKRs · paraphrase prompt · alternative

“using their built-in Goals modules bridges the gap between daily tasks and high-level strategy” Gemini 3.5 Flash · Goals and OKRs · paraphrase prompt · alternative

“Best if OKRs should live inside your broader work-management stack: Asana” GPT-5.4 mini · Goals and OKRs · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid using your internal tools (like Asana, ClickUp, or Monday) as customer-facing onboarding portals.” Mistral Small · Employee onboarding · negative prompt · hard negative

“avoid running customer onboarding through internal PM tools like Monday.com, Asana, ClickUp” Gemini 3.5 Flash · Employee onboarding · negative prompt · hard negative

“these are dangerous to rely on for HR due to security concerns” Qwen 3.7 Flash · Employee onboarding · negative prompt · hard negative

“Many PM tools (e.g., Asana, standard Monday.com boards, ClickUp basics) offer "goal features" that are often described by users as "half-baked" or superficial.” Qwen 3.7 Flash · Goals and OKRs · negative prompt · soft negative

Named alongside

The products named in the same answers as Asana, over the 69 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Asana was named but was not.

ProductSame answerTook the first choice insteadHead to head

Monday.com30 of 691Not in the top three

ClickUp26 of 692Not in the top three

Perdoo19 of 693Not in the top three

Lattice18 of 693Not in the top three

WorkBoard17 of 692Not in the top three

Tability16 of 695Not in the top three

Quantive16 of 690Not in the top three

Weekdone16 of 690Not in the top three

Profit.co15 of 694Not in the top three

Trello13 of 690Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Asana. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 44 of the 69 answers that named Asana and are not a share of its labels.

Domains cited

okrstool.com19

tability.io19

mooncamp.com18

gartner.com16

g2.com15

asana.comYour site14

peoplemanagingpeople.com13

capterra.com11

profit.co10

guideflow.com9

130 of the 144 domain citations in answers naming Asana came from somebody else's page.

Pages cited

mooncamp.com/blog/best-okr-software15

tability.io/odt/articles/best-okr-software-for-enterprise12

okrstool.com/blog/best-okr-software9

tability.io/odt/articles/best-okr-software9

gartner.com/reviews/market/okr-software8

guideflow.com/blog/okr-software8

gartner.com/reviews/market/onboarding-software7

asana.com/resources/best-employee-onboarding-software6

Pages are listed as the models cited them.

Names read as Asana

What the judge wrote, as written, with how often. The vendor table decides that these count as Asana; a claim can dispute any of them.

Asana Goals 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Asana's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Asana, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at asana.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.