Every category where a model named Ally.io for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Goals and OKRs	Performance and talent management	0%	51 of 54	64%	11	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Ally.io yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Ally.io across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	0	0	2	2
Mistral Small	0	0	1	1
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	0	0	1
Kimi K2	1	0	0	1
GLM 4.7 FlashX	1	0	1	2
MiniMax M2.5	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase3 labelsNone

Comparative8 labelsNone

Budget-constrained0 labelsNone

Scale-constrained2 labelsNone

Negative11 labelsNone

First choiceAlternativeMentionNegative24 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Teams already on Microsoft 365 → Ally.io (Viva Goals)” GLM 4.7 FlashX · Goals and OKRs · comparative prompt · alternative

“Native integration with Microsoft Teams and Office 365” Qwen 3.7 Flash · Goals and OKRs · comparative prompt · alternative

“Best for Microsoft 365” Kimi K2 · Goals and OKRs · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Examples called out in the results include Ally.io, Koan, 7Geese, Gtmhub, and Microsoft Viva Goals; these are described as no longer existing in their original form or being discontinued.” Perplexity Sonar · Goals and OKRs · negative prompt · hard negative

“Some previously popular OKR platforms like Ally.io, Koan, 7Geese, and standalone Gtmhub have been discontinued or absorbed into other companies” Mistral Small · Goals and OKRs · negative prompt · hard negative

“Tools That No Longer Exist (Avoid Altogether) ... Ally.io - Acquired by Microsoft, became Viva Goals” MiniMax M2.5 · Goals and OKRs · negative prompt · hard negative

“Acquired by Microsoft → folded into Viva Goals → Viva Goals retired” GLM 4.7 FlashX · Goals and OKRs · negative prompt · hard negative

Named alongside

The products named in the same answers as Ally.io, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ally.io was named but was not.

ProductSame answerTook the first choice insteadHead to head

Quantive21 of 241Not in the top three

Lattice18 of 240Not in the top three

WorkBoard16 of 242Not in the top three

Perdoo14 of 241Not in the top three

Betterworks13 of 241Not in the top three

Profit.co12 of 241Not in the top three

15Five12 of 240Not in the top three

Weekdone11 of 241Not in the top three

Koan8 of 240Not in the top three

Tability7 of 243Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Ally.io. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 21 of the 24 answers that named Ally.io and are not a share of its labels.

Domains cited

okrstool.com19

tability.io17

mooncamp.com15

toolradar.com11

worxmate.ai8

firsthr.app7

profit.co6

storyflow.so6

gartner.com5

guideflow.com5

Ninety-nine of the ninety-nine domain citations in answers naming Ally.io came from somebody else's page.

Pages cited

mooncamp.com/blog/best-okr-software12

tability.io/odt/articles/best-okr-software-for-enterprise11

toolradar.com/guides/best-okr-software11

tability.io/odt/articles/best-okr-software8

firsthr.app/compare/performance/okr-software7

okrstool.com/blog/okr-software7

okrstool.com/blog/okr-software-graveyard6

okrstool.com/blog/okr-software-no-longer-exists6

Pages are listed as the models cited them.

Names read as Ally.io

What the judge wrote, as written, with how often. The vendor table decides that these count as Ally.io; a claim can dispute any of them.

Ally.io (Microsoft Viva Goals) 3Ally.io (Viva Goals) 1Ally.io (now Microsoft Viva Goals) 1Ally.io/Viva Goals 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ally.io's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ally.io, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at ally.io is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.