Bank of America
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| HSA and FSA administrators | Compensation and total rewards | 0% | 91 of 111 | 40% | 5 | under 10 labels · led by HealthEquity at 29% | |
| 401(k) providers | Compensation and total rewards | 0% | 36 of 78 | 33% | 3 | under 10 labels · led by Human Interest at 20% |
Movement
By model
How each model treated Bank of America across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 1 | 1 | 2 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Principal and Bank of America are also excellent choices” Mistral Small · 401(k) providers · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“one of just two offerings that received a Below Average assessment” Claude Haiku 4.5 · HSA & FSA admin · negative prompt · hard negative
“Also rated Below Average for the spending account in that comparison, in part because of a $30 annual maintenance fee” GPT-6 Luna · HSA & FSA admin · negative prompt · soft negative
“often among the least recommended by financial educators and independent fiduciaries for 401(k) plans” Qwen 3.7 Flash · 401(k) providers · negative prompt · soft negative
Named alongside
The products named in the same answers as Bank of America, over the 14 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Bank of America was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 12 of the 14 answers that named Bank of America and are not a share of its labels.
Domains cited
No domain is on file for Bank of America, so its own site is not marked.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Bank of America stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 9,140,000 a month (“bank of america”)
- AI search demand for its name, est.
- 91,560 a month
- Its own site
- No site of its own on file, so no site figures
In answers
This edition- First choices
- 0 across its categories
- Named in
- 14 answers
- Its own site cited
- No site on file to match
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Follow Bank of America
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Bank of America's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Bank of America, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Bank of America by email, built from the raw record of the edition. It shows:
- where Bank of America is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Bank of America, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.