1 category · Named, not rankedDouble the Donation
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Employee giving and volunteering | Onboarding and employee experience | 0% | 30 of 70 | 20% | 5 | under 10 labels · led by Millie at 22% |
Movement
By model
How each model treated Double the Donation across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If your main goal is to maximize matching gifts, Double the Donation is the specialized choice” Perplexity Sonar · Giving & volunteering · comparative prompt · alternative
“Only matching gifts needed or ultra-low budget start: Double the Donation free first year” Muse Glimmer 30B · Giving & volunteering · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“*Not* a full platform – just automates matching; you would need a separate volunteer tool” DeepSeek V4 Flash · Giving & volunteering · scale prompt · soft negative
Named alongside
The products named in the same answers as Double the Donation, over the 18 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Double the Donation was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 18 of the 18 answers that named Double the Donation and are not a share of its labels.
Domains cited
102 of the 102 domain citations in answers naming Double the Donation came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
doublethedonation.com ranks 2 on Google for the category's searches. In the answers, Double the Donation takes 0% of first choices and Millie takes 22%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 2,900 a month (“double the donation”)
- AI search demand for its name, est.
- 366 a month
- Organic visits to its site
- about 104,891 a month
- Searches its site ranks for
- 21,034 · 1,725 in the top three
- Sites linking to it
- 11,549
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 0 across its categories
- Named in
- 18 answers
- Its own site cited
- in 18 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 759 | 6 | 2026-09-01 | ||
| Conference or event | 17 | 0 | 2026-03-13 | ||
| Glossary or explainer | 12 | undated | |||
| Webinar or virtual event | 9 | 0 | 2025-06-02 | ||
| Comparison | 6 | 0 | 2026-05-19 | ||
| Case study | 4 | 0 | 2025-02-20 | ||
| News or press | 3 | 0 | 2022-06-01 | ||
| Report or ebook | 2 | undated | |||
| Template or tool | 1 | 0 | 2026-03-09 | ||
| Podcast or video | 1 | 0 | 2025-11-03 |
Most recent
- 2026-09-01Year end fundraising and matching gifts blog
- 2026-07-23Workplace giving social media marketing blog
- 2026-07-22Betterunite and double the donation integrate to turn volunteer hours into revenue blog
- 2026-07-17Nonprofit technology consulting firms blog
- 2026-07-10Accessibility in workplace fundraising blog
- 2026-07-07Koolay and double the donation partner for seamless matching gift integration blog
How it is countedHide how it is counted
Every page doublethedonation.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Follow Double the Donation
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Double the Donation is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Matching gifts made easy
- For
- organizations
- Price stated
- Essentials; Standard; Enterprise doublethedonation.com/pricing
- Starting price
- 999/year doublethedonation.com/pricing
- Free plan or trial
- Sign up for free, then pay based on usage* doublethedonation.com/pricing
- Integrations claimed
- 100 doublethedonation.com · 179 doublethedonation.com/integrations pages disagree
- Certifications
- SOC 2 Type II compliant
- Customers named
- Lung Cancer Research FoundationMarietta CollegeSyracuse University Advancement and External AffairsBoise State UniversityGiveCampusFundraise UpBlackbaudClassy
- Not stated on the pages read
- Hosting
What Double the Donation's own pages state, read October 5, 2026: doublethedonation.com, doublethedonation.com/pricing, doublethedonation.com/product, doublethedonation.com/customers, doublethedonation.com/integrations. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Double the Donation's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Double the Donation, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Double the Donation by email, built from the raw record of the edition. It shows:
- where Double the Donation is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Double the Donation, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.