HR AI Index

Index › Vendors › Noom · September 2026 Edition

2 categories · Named, not ranked

Noom

5Judge labels

0First choices

3Negative labels

4 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.1, every buyer segment counted.

Standing

4 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Noom was named 4 times in Coaching platforms and 1 other category, where Growthspace led with 26%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market86 of 116

under the label threshold

Enterprisenot named

No model named it for this buyer.

In coaching platforms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Noom for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Coaching platforms	Learning and development	0%	86 of 116	50%	2	under 10 labels · led by Growthspace at 26%
Employee wellbeing and mental health	Onboarding and employee experience	0%	67 of 99	50%	2	under 10 labels · led by Wellable at 30%

Movement

This is the first edition on this tier, so no move can be computed for Noom yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Noom across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	1	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	2	0	2
Mistral Small	0	0	0
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative1 labelNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative5 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Use established alternatives like Noom (fitness)” Grok 4.1 Fast · Coaching platforms · negative prompt · alternative

“holistic change (Noom)” Grok 4.1 Fast · Employee wellbeing · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“F rating on BBB. ... 1,900+ complaints in 3 years, primarily about failure to cancel subscriptions and unauthorized billing” DeepSeek V4 Flash · Coaching platforms · negative prompt · hard negative

“Noom: Exercise caution. ... settled a massive $56 million class-action lawsuit” Gemini 3.5 Flash · Employee wellbeing · negative prompt · soft negative

Named alongside

The products named in the same answers as Noom, over the 5 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Noom was named but was not.

ProductSame answerTook the first choice insteadHead to head

Coach.me2 of 50Not in the top three

Calm1 of 51Not in the top three

Headspace1 of 51Not in the top three

BetterHelp1 of 50Not in the top three

BetterUp1 of 50Not in the top three

Cerebral1 of 50Not in the top three

Circle1 of 50Not in the top three

Coaching Department / Apply Knowledge1 of 50Not in the top three

Coursera1 of 50Not in the top three

Done Global1 of 50Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Noom. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 4 of the 5 answers that named Noom and are not a share of its labels.

Domains cited

bbb.org3

avidonhealth.com2

consumer.ftc.gov2

gartner.com2

komonews.com2

reddit.com2

trustpilot.com2

uk.trustpilot.com2

at.trustpilot.com1

balancejournal.app1

Nineteen of the nineteen domain citations in answers naming Noom came from somebody else's page.

Pages cited

consumer.ftc.gov/consumer-alerts/2026/04/how-spot-and-avoid-business-coaching-scams2

gartner.com/reviews/market/employee-well-being-solutions2

komonews.com/news/business/online-coaching-and-certification-training-skills-buying-into-p2

trustpilot.com/review/coach.me2

uk.trustpilot.com/review/coach.me2

bbb.org/ca/on/thornhill/profile/marketing-software/wellnessliving-0107-1305630/customer-re1

at.trustpilot.com/review/betterup.com1

avidonhealth.com/compare-corporate-wellness-companies1

Pages are listed as the models cited them.

Names read as Noom

What the judge wrote, as written, with how often. The vendor table decides that these count as Noom; a claim can dispute any of them.

Noom (Health/Weight Loss Coaching) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Noom's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Noom, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at noomii.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.