Index › Products › Optum · October 2026 Edition

1 category · Named, not ranked

Optum

12Judge labels

0First choices

3Negative labels

7 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.

Standing

6 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Optum was named 6 times in HSA & FSA admin, where HealthEquity led with 29%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business67 of 73

under the label threshold

Mid-market77 of 111

under the label threshold

Enterprise17 of 78

under the label threshold

In hsa & fsa admin · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Optum for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
HSA and FSA administrators	Compensation and total rewards	0%	77 of 111	33%	6	under 10 labels · led by HealthEquity at 29%

Movement

This is the first edition on this tier, so no move can be computed for Optum yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Optum across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	1	0	2
Kimi K2	0	0	0	0
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	1	1
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative5 labelsNone

Budget-constrained0 labelsNone

Scale-constrained3 labelsNone

Negative3 labelsNone

First choiceAlternativeMentionNegative12 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“A dominant provider because they administrate hundreds of thousands of accounts directly tied to UnitedHealth insurance plans” Qwen 3.7 Flash · HSA & FSA admin · comparative prompt · alternative

“one of the largest HSAs administrators, overseeing roughly one in five active HSA accounts” GLM 4.7 FlashX · HSA & FSA admin · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“The FSA claim process is problematic, with a website that constantly glitches” Claude Haiku 4.5 · HSA & FSA admin · negative prompt · hard negative

“The clearest caution on fees... this isn't a blanket "avoid"—check your employer's actual fee schedule and investment costs.” GPT-6 Luna · HSA & FSA admin · negative prompt · soft negative

Named alongside

The products named in the same answers as Optum, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Optum was named but was not.

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ProductSame answerTook the first choice insteadHead to head

HealthEquity10 of 124Not among the top eight

Fidelity HSA10 of 122Not among the top eight

WEX Benefits6 of 120Not among the top eight

Lively5 of 122Not among the top eight

HSA Bank5 of 120Not among the top eight

Bank of America3 of 120Not among the top eight

Flores3 of 120Not among the top eight

TASC3 of 120Not among the top eight

WageWorks3 of 120Not among the top eight

Further2 of 121Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Optum. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 9 of the 12 answers that named Optum and are not a share of its labels.

Domains cited

getbenepass.com5

hrtechsaas.com5

myshortlister.com5

wifitalents.com5

zipdo.co5

livelyme.com4

gitnux.org3

joinforma.com3

solutions.mycafehealth.com3

worldmetrics.org3

No domain is on file for Optum, so its own site is not marked.

Pages cited

hrtechsaas.com/blog/best-fsa-hsa-administrators-mid-market-employers5

getbenepass.com/blog/best-hsa-providers4

myshortlister.com/health-savings-accounts-hsa/vendor-list4

zipdo.co/service/fsa-administration4

getbenepass.com/blog/fsa-providers3

gitnux.org/service/fsa-administration3

livelyme.com/guides/best-hsa-account-providers3

solutions.mycafehealth.com/solutions.php3

Pages are listed as the models cited them.

Search and answers

Where Optum stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 368,000 a month (“optum”)
AI search demand for its name, est.: 26,692 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 77 of 111 in HSA & FSA admin

Segment leader

29%

HealthEquity

First choices: 0 across its categories
Named in: 12 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Optum

What the judge wrote, as written, with how often. The vendor table decides that these count as Optum; a claim can dispute any of them.

Optum (UnitedHealth Group) 1

Follow Optum

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Optum's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Optum, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Optum by email, built from the raw record of the edition. It shows:

where Optum is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Optum, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.