1 category · RankedPrincipal Financial Group
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| 401(k) providers | Compensation and total rewards | 0% | 65 of 78 | 40% | 5 | under 10 labels · led by Human Interest at 20% |
Movement
By model
How each model treated Principal Financial Group across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best Custom Mid-Market Specialist: Principal Financial Group” Gemini 3.5 Flash · 401(k) providers · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Sued by its own employees for allegedly running their $4.59 billion 401(k) as a "fee machine"” Kimi K2 · 401(k) providers · negative prompt · hard negative
“frequently mentioned as among the worst offenders due to their high administrative costs” Mistral Small · 401(k) providers · negative prompt · hard negative
Named alongside
The products named in the same answers as Principal Financial Group, over the 18 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Principal Financial Group was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 17 of the 18 answers that named Principal Financial Group and are not a share of its labels.
Domains cited
Sixty-six of the sixty-six domain citations in answers naming Principal Financial Group came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
principal.com is not in Google's top ten for any of the category's searches. In the answers, Principal Financial Group takes 0% of first choices and Human Interest takes 20%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 18,100 a month (“principal financial group”)
- AI search demand for its name, est.
- 593 a month
- Organic visits to its site
- about 982,836 a month
- Searches its site ranks for
- 32,485 · 2,138 in the top three
- Sites linking to it
- 10,900
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 0 across its categories
- Named in
- 18 answers
- Its own site cited
- in 17 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 147 | 2 | 2026-08-31 | ||
| Blog | 124 | 3 | 2026-09-10 | ||
| News or press | 81 | 9 | 2026-10-01 | Benefits administration | |
| Template or tool | 8 | 0 | 2026-04-30 | ||
| Webinar or virtual event | 4 | undated | |||
| Case study | 3 | 3 | 2026-07-29 | ||
| Comparison | 3 | 0 | 2026-03-25 | ||
| Conference or event | 1 | 0 | 2025-01-16 |
Most recent
- 2026-10-01Principal announce third quarter 2026 financial results news or press
- 2026-09-10Clearly communicating tpa value recordkeepers part 2 2 blog
- 2026-09-01Principal completes acquisition beam benefits news or press
- 2026-08-31How spot imposter scams and protect your money glossary or explainer
- 2026-08-26Principal expands featured partner program support private market news or press
- 2026-08-25Four trends reshaping retirement plan investment strategies blog
How it is countedHide how it is counted
Every page principal.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Follow Principal Financial Group
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Principal Financial Group is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Retirement, Investments, and Insurance
- For
- For individuals
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Principal Financial Group's own pages state, read October 5, 2026: principal.com, principal.com/finpro/financial-professional-news/pricing-update-executive-vul-iii. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Principal Financial Group's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Principal Financial Group, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Principal Financial Group by email, built from the raw record of the edition. It shows:
- where Principal Financial Group is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Principal Financial Group, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.