Every category where a model named T. Rowe Price for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
401(k) providers	Compensation and total rewards	0%	15 of 78	20%	10	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for T. Rowe Price yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated T. Rowe Price across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	1	1	2
Mistral Small	0	1	1	2
DeepSeek V4 Flash	2	1	0	3
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	1	0	0	1
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	1	0	0	1
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase3 labelsNone

Comparative7 labelsNone

Budget-constrained3 labelsNone

Scale-constrained2 labelsNone

Negative5 labels2not counted in share

First choiceAlternativeMentionNegative26 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“T. Rowe Price stands out for personalized planning and retirement income strategies.” GLM 4.7 FlashX · 401(k) providers · comparative prompt · alternative

“T. Rowe Price (especially for smaller plans)” DeepSeek V4 Flash · 401(k) providers · negative prompt · alternative

“T. Rowe Price - Best for Mid-to-Large Plans” Kimi K2 · 401(k) providers · direct prompt · alternative

“Best for Mid-to-Large Plans ($5M+ in assets)” DeepSeek V4 Flash · 401(k) providers · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“frequently mentioned as among the worst offenders due to their high administrative costs” Mistral Small · 401(k) providers · negative prompt · hard negative

“Better for established larger mid-sized; higher minimums possible.” Grok 4.1 Fast · 401(k) providers · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as T. Rowe Price, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and T. Rowe Price was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Vanguard22 of 262Not among the top eight

Empower Retirement18 of 261Not among the top eight

ADP Retirement Services15 of 262Not among the top eight

Fidelity Investments12 of 269Not among the top eight

Fidelity Advantage 40111 of 264Not among the top eight

Human Interest10 of 265Not among the top eight

Principal Financial Group9 of 260Not among the top eight

Guideline8 of 264Not among the top eight

Charles Schwab8 of 260Not among the top eight

Principal6 of 260Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named T. Rowe Price. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 26 of the 26 answers that named T. Rowe Price and are not a share of its labels.

Domains cited

spotsaas.com23

forbes.com17

goldenwealthcapital.com17

adp.com13

uschamber.com11

worldmetrics.org11

aol.com10

basiccapital.com10

fitsmallbusiness.com9

gitnux.org9

No domain is on file for T. Rowe Price, so its own site is not marked.

Pages cited

spotsaas.com/blog/how-to-choose-the-best-401k-provider18

forbes.com/advisor/retirement/best-401k-plans17

goldenwealthcapital.com/blog/the-top-401k-providers-proven-list-from-a-401-k-expert16

adp.com/what-we-offer/benefits/retirement/401k.aspx13

spotsaas.com/blog/10-best-401k-providers-202612

uschamber.com/co/run/human-resources/employee-retirement-providers11

aol.com/finance/best-401-k-plans-2023-215234539.html10

fitsmallbusiness.com/best-401k-companies9

Pages are listed as the models cited them.

Search and answers

Where T. Rowe Price stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 368,000 a month (“t. rowe price”)
AI search demand for its name, est.: 6,950 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 15 of 78 in 401(k) providers

Segment leader

20%

Human Interest

First choices: 0 across its categories
Named in: 26 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow T. Rowe Price

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when T. Rowe Price's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as T. Rowe Price, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for T. Rowe Price by email, built from the raw record of the edition. It shows:

where T. Rowe Price is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name T. Rowe Price, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.