HR AI Index

Index › Vendors › Qualtrics XM · September 2026 Edition

Qualtrics · 1 category · Named, not ranked

Qualtrics XM

12Judge labels

2First choices

3Negative labels

8 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table vv2026-09.1, every buyer segment counted.

Standing

4 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Qualtrics XM was named 4 times in Employee engagement surv, where Culture Amp led with 40%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market77 of 77

under the label threshold

Enterprise6 of 92

under the label threshold

In employee engagement surv · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Qualtrics XM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Employee engagement surveys	Onboarding and employee experience	0%	77 of 77	75%	4	under 10 labels · led by Culture Amp at 40%

Movement

This is the first edition on this tier, so no move can be computed for Qualtrics XM yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Qualtrics XM across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	1	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	1	0	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	1	1
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labels1

Paraphrase0 labelsNone

Comparative2 labels1not counted in share

Budget-constrained2 labelsNone

Scale-constrained5 labels1

Negative0 labelsNone

First choiceAlternativeMentionNegative12 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The most sophisticated employee experience platform, offering deep research-grade analytics, AI-powered insights, and extensive customization.” DeepSeek V4 Flash · Employee engagement surv · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Why You Should Avoid Enterprise Giants (Qualtrics, Workday Peakon, Perceptyx)” Gemini 3.5 Flash · Employee engagement surv · direct prompt · hard negative

“Deep enterprise analytics, but heavier and pricier” GLM 4.7 FlashX · Employee engagement surv · scale prompt · soft negative

“Most flexible, but more complex” Kimi K2 · Employee engagement surv · scale prompt · soft negative

Named alongside

The products named in the same answers as Qualtrics XM, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Qualtrics XM was named but was not.

ProductSame answerTook the first choice insteadHead to head

Culture Amp10 of 122Not in the top three

Workday Peakon Employee Voice9 of 121Not in the top three

Lattice8 of 121Not in the top three

15Five6 of 120Not in the top three

CultureMonkey6 of 120Not in the top three

Microsoft Viva Glint3 of 120Not in the top three

Perceptyx3 of 120Not in the top three

Leapsome2 of 120Not in the top three

360Factor1 of 121Not in the top three

Braze1 of 120Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Qualtrics XM. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 10 of the 12 answers that named Qualtrics XM and are not a share of its labels.

Domains cited

feedbackpulse.com8

culturemonkey.io7

hrfuture.net5

thehappinessindex.com4

quantumworkplace.com3

turnonwork.com3

blog.engagerocket.co2

braze.com2

engagedly.com2

gettactic.com2

Thirty-eight of the thirty-eight domain citations in answers naming Qualtrics XM came from somebody else's page.

Pages cited

feedbackpulse.com/resources/best-employee-survey-software5

hrfuture.net/strategy-operations/top-employee-engagement-survey-software-in-20265

culturemonkey.io/compare/employee-engagement-survey-software4

culturemonkey.io/guides/employee-engagement-survey-questions/employee-engagement-survey-ve4

thehappinessindex.com/blog/best-employee-engagement-platforms4

feedbackpulse.com/resources/how-to-evaluate-employee-engagement-software3

turnonwork.com/how-to-choose-employee-engagement-platform3

blog.engagerocket.co/best-employee-engagement-platforms-enterprises2

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Qualtrics XM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Qualtrics XM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at qualtrics.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.