Every category where a model named Qualtrics for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
360 feedback	Performance and talent management	0%	19 of 77	22%	18	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Qualtrics yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Qualtrics across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	0	2
GPT-5.4 mini	2	0	0	2
Gemini 3.5 Flash	0	1	1	2
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	1	1	2
Mistral Small	1	1	0	2
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	1	1	2
Kimi K2	0	0	1	1
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase8 labelsNone

Comparative15 labels1not counted in share

Budget-constrained4 labels1

Scale-constrained3 labels1

Negative17 labels1not counted in share

First choiceAlternativeMentionNegative49 labels in all, every segment counted; 2 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Qualtrics is ideal if your organization wants standardized 360 cycles with robust cohort-level reporting” Mistral Small · 360 feedback · paraphrase prompt · alternative

“Best if you need deeper survey/employee-experience analytics and more enterprise-style workflows: Qualtrics” GPT-5.4 mini · 360 feedback · paraphrase prompt · alternative

“Best for analytics-heavy enterprise programs: Qualtrics.” GPT-5.4 mini · 360 feedback · comparative prompt · alternative

“Offers maximum flexibility and analytics depth” GLM 4.7 FlashX · 360 feedback · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“You should strictly avoid using general-purpose polling tools—such as Microsoft Forms, Google Forms, SurveyMonkey, or Qualtrics—for formal 360-degree reviews.” Qwen 3.7 Flash · 360 feedback · negative prompt · hard negative

“enterprise-grade tools like Qualtrics or Medallia can be overly complex and expensive” Gemini 3.5 Flash · 360 feedback · paraphrase prompt · soft negative

“Qualtrics: Steep learning curve, high cost, complicated admin configuration” Kimi K2 · 360 feedback · negative prompt · soft negative

“Powerful for complex data; overkill for simple 360s.” Grok 4.1 Fast · 360 feedback · comparative prompt · soft negative

Named alongside

The products named in the same answers as Qualtrics, over the 49 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Qualtrics was named but was not.

ProductSame answerTook the first choice insteadHead to head

Culture Amp43 of 499Not in the top three

Lattice39 of 493Not in the top three

Spidergap30 of 496Not in the top three

Betterworks26 of 496Not in the top three

15Five24 of 490Not in the top three

Leapsome17 of 490Not in the top three

SurveyMonkey17 of 490Not in the top three

EchoSpan14 of 490Not in the top three

PerformYard12 of 491Not in the top three

Teamflect11 of 490Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Qualtrics. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 44 of the 49 answers that named Qualtrics and are not a share of its labels.

Domains cited

feedbackpulse.com34

betterworks.com30

nanoglobals.com27

workhuman.com26

teamflect.com21

engagedly.com16

guideflow.com15

peoplemanagingpeople.com14

effy.ai12

evalflow.com12

207 of the 207 domain citations in answers naming Qualtrics came from somebody else's page.

Pages cited

betterworks.com/magazine/best-360-degree-feedback-tools30

feedbackpulse.com/resources/360-feedback-tools28

nanoglobals.com/recommended/360-degree-feedback-tools27

workhuman.com/blog/best-360-degree-feedback-software-tools25

feedbackpulse.com/resources/best-360-review-software15

guideflow.com/blog/360-feedback-software15

teamflect.com/blog/hr-tech/best-360-feedback-tools15

peoplemanagingpeople.com/tools/best-360-degree-feedback-software13

Pages are listed as the models cited them.

Names read as Qualtrics

What the judge wrote, as written, with how often. The vendor table decides that these count as Qualtrics; a claim can dispute any of them.

Qualtrics (XM for Employee Experience) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Qualtrics's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Qualtrics, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at qualtrics.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.